work live play and stay. new mission to market the community of summerland and serve our membership...
TRANSCRIPT
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Work Live Play and Stay
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NEW Mission
To market the community of Summerland and serve our
membership through support, education, promotion and
advocacy.
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Networking 2011
• 10 Business After Business• 6 Luncheons• 4 Workshops
– Best of the Best, Constant Contact (2), Small Business Marketing
• 1 Conference – Outlook Conference with Re/Max Orchard Country
• 2 All Candidates Meetings– Federal and Municipal
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Members 2011
• Total Members as of December 31: 807– 72 New Business Members– 10 New Corporate Members• From other jurisdictions
– 6 New Associate Members • Community Groups
– 2 New Agri-Business Members• New SCEDT membership category
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Committees 2011
• SCEDT– Summerland Merchants Committee• Partially funded by SCEDT ( $4,600)
– Business Retention Advisory Committee – Tourism Action Plan Committee
• Community– Economic Gardening– MOTI: Vision and Planning– Earth Week
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Communication 2011 • Radio – 26 Chamber Chatter in Summerland and Penticton – 4 Street Talk – 1 week of Festival of Lights
• Summerland Review – 52 Articles, opinions, editorials in 2011
• E-Blast– 43 Free (Community Groups)– 33 Member to Member (paid)– 142 from SCEDT (Information, Newsletter)
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Advocacy 2011
• Design Guidelines Review • Signage Bylaw Review Request• TILMA: Opinion from BC Chamber • Ripley Stainless Development Permit • MOTI: Long Term Vision • Support for Bentley Road ALR Exclusion• Peach Orchard Campground– Extend season
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Activities 2011
• Green Business Expo• Summerland Merchants Committee• Mother’s Day, Shop Local, Summerland
Review Bear Campaign• Mobile Visitor Centre– Okanagan Hockey School (6)– GranFondo Registration (2) – Summerland Farmers Market
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Publications 2011
• 2011 Visitor Guide– 26,625 distributed including to Summerland
residents
• Business and Telephone Directory – over 3800 distributed
• Visitor Summer Paper with Summerland Review
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FAM Tours 2011
• Marcia Frost : Spirits Traveler– Story about Summerland
• Janeen Christoff: TravelAge West – Dirty Laundry is a Favourite
• Sarah Gordon: Daily Mail (UK) – Gourmet British Columbia
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Facilities 2011
• Made in Summerland Shop – Renovated unused space into shop– Terms of Reference
• Refinanced building mortgage to fund mechanical upgrades
• Rented empty office space to Bead Trails– http://www.beadtrails.com/
• Extended lease
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Grants 2011
• Thompson Okanagan Tourism Association– $10,200 for projects• Peach Orchard Kiosk • Electronic Rack Card• Reprint Brochures
• TOTA: Tourism Action Plan • Summer Jobs - $8,837• Fortis - $2,500• Tourism BC- $10,000
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Community Events and Support 2011
• 73rd Annual Community and Business Excellence Awards – Task force, new nomination and selection procedures
• Earth Week – Tricycle Race, Admin support • Gran Fondo Aid Station• Conversation Café (sponsor and promotions)• Festival of Lights
– Pop-up Stores• Light Up the Vines
– Artisan market• Blossom Run, Blossom Pageant, Shakespeare Festival, Fall
Fair, Action Festival, SADI, Survivor Horse Show etc
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And in 2012… • Newcastle Project: Develop implementation plan for
introducing concept to Summerland– http://renewnewcastle.org/about
• Online Business Idea Bank – Ideas Bank Inspiration
• Offer Worldhost Training to members at large and to specific groups, for a cost (ie SADI)
• Continue with the BRAC and participate in the new Council-driven Economic Development Committee
• Participate as a client in Economic Gardening.– http://www.cfokanagan.com//page.asp?PageID=109
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“I Heart Summerland”
• A video based marketing campaign powered via social media. SCEDT creates “I Heart Summerland” signs, Summerlanders borrow the signs to create mini-videos and photos, SCEDT hires a team to create polished video.
• Extensions into clothing, bags, flags, banners, chalk drawings, murals
• Low cost, high community involvement• Inspiration: Under 45 Pub Night and Grand Rapid
Lip Dub
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Building Connections
• 9 Business After Business Networking Event and include a structured format for business networking and sharing
• 4 Pub Nights for members aged 19-45• 2 social evening for members who are 40
years of age and older• Monthly “Coffee with Council” at SCEDT from
8-9 am on Monday mornings
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Building Connections
• 5 Chamber Luncheons • 2 Chamber breakfast meetings• Business After Business Christmas party at the
Chamber office• 4 Business Education workshops• Host Valley Wide BAB (May 17) • 2 Summerland Women in Business• Host Spring Wine Tour for members and guests• 1 Trades Night
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Projects
• Advocate for highway directional signage• Create new Visit Summerland website• Produce Back Roads map, farm stand map
(members only). • Produce winery/varietal map with hours of
operation. • Chair a regular Tourism Committee. – 2% Marketing Tax
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Friday Night Markets • Create a Friday Night Main Street Market with
live entertainment, artisans, farmers, crafts, member displays and booths. Coincide with Friday night movies in the park (SMC).
• Encourage downtown business to stay open. • Partner with Summerland Merchants Committee
and Farmers Market. • Support SWR downtown shuttle and include
Friday nights in July and August. • Purpose: Revitalize Main Street, create a reason
and opportunity to shop and eat Summerland.
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Be Green, Buy Local
• Public awareness campaign to highlight the economic and social importance in supporting local shops, services and businesses.
• Launch during Earth Week– Build on Summerland’s “green” reputation
• Cost-share promotional materials– Shopping bags, t-shirts, hats, pins, posters
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Projects, Workshops, Training• Support Summerland Review annual Christmas
Bear campaign. • Marketing workshops with Kim Lawton to include
coupon/flyer package for Summerland residents• Direct mail postcards to specific areas using
Google Analytics and information from Economic Gardening participation as a guide. (ie. targeted direct mail to Vancouver, Surrey, Calgary, Edmonton)
• July and August Edition of Summerland Visitor Paper
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Events
• 74th Annual Community and Business Excellence Awards
• 2012 Rotary International Conference – Visitor Booth
• Best of Summerland facebook page• Support the Blossom Run ($250), the Blossom
Pageant ($1000) and the Shakespeare Festival ($1000).
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Events
• Granfondo– Summerland Aid Station– Trade Show Visitor Booth
• 2012 Festival of Lights. – Pump up Residential Light Up
• 2012 Light Up the Vines• Ugly Sweater Day on December 20, 2012.
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Mission
To market the community of Summerland and serve our
membership through support, education, promotion and advocacy.
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