words to reality: hospital design
Post on 21-Oct-2014
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DESCRIPTION
Profiles a hospital's commitment to align the design of their physical space with an inspiring "hearts and minds" vision.TRANSCRIPT
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FROMWORDS
TO REALITY
THE DESIGN OF
CREDIT VALLEY HOSPITAL
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Credit Valley Hospital
treats the whole person:
body, mind and spirit.
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“Our vision is to
be the finest hospital
in Canada in the
hearts and minds
of the people we serve.”
Credit Valley Hospital
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“…THE FINEST HOSPITAL IN THE
…HEARTS AND
MINDS...”
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“We realized that an
ordinary design would make
these words meaningless.”
Wayne Fyffe, past President & CEO
Credit Valley Hospital
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CVH also knew the
consequences of a
“SAY—DO GAP”
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CVH also knew the
consequences of a
“SAY—DO GAP”between their words and
physical reality.
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The consequences of a
“SAY—DO GAP”
(mixed message)
include:
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- compromised credibility with
staff, patients + community
- emotional disconnect with
donors + volunteers
- reputation for empty words
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So Credit Valley Hospital
gave serious thought
to what their hospital
needed to be for the
21st century.
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What does it mean to be the
“…FINEST HOSPITAL IN THE
HEARTS AND
MINDS...”
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“When we asked patients about their priorities for designthey responded:
‘something that givesus hope; something
that is alive.’’’
Wayne Fyffe, past President & CEOCredit Valley Hospital
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What are the results
of CVH’s quest
to transform
inspiring words
into reality
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“...contributes tonew thinking and influences the UK’s future experienceof delivering health care in the21st century.”
Juror’s comments: CABE(Commission for Architectureand the Built Environment) Building Better Healthcare Awards, London, UK
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Part
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hip
Arc
hitects
/ C
redit V
alle
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ospital / photo
: T
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Arb
an
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“...raised expectations for what is possible.”
Client Survey Participant, Angus Reid Strategies Report, 2009
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Part
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Arc
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/ C
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ospital /
photo
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“...most people are surprised to learn that our project came in $10 million under budget.”
Ron Noble, Vice President Corporate Planning & Construction, Credit Valley Hospital
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Part
ners
hip
Arc
hitects
/ C
redit V
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ospital / photo
: P
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“...leadership and vision…above and beyond to enhance the healing environment.”
Healthcare Facilities Symposium Award juror, Chicago
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Part
ners
hip
Arc
hitects
/ C
redit V
alle
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ospital / photo
: T
om
Arb
an
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“The bold design was embraced immediately as a logical extension of our vision and values.”
Wayne Fyffe, past President & CEO, Credit Valley Hospital
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WINNER:
Canadian Company or CEO
with the Best Design Strategy
Wayne FyffePast President & CEO,
Credit Valley Hospital and Carlo Fidani
Peel Regional Cancer CentreIan Sinclair, Tye Farrow, Wayne Fyffe
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What can we learn from
Credit Valley Hospital’s
“words to reality”
commitment
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Aim higher and avoid either/or thinking
“The board got it and instantly saw that this was the right thing to do.”*
“Don’t assume you need to choose between the budget and making your words a reality.”**
“too nice for us”(?)“we probably can’t get enough support for this.”(?)1.
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Ordinary words = ordinary results
“patient-focused care”(?)
“dedicated to innovation”(?)
“finest in the hearts and minds…”
“healing environment”(?) 2.
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Create a 3D mission statement
say—do gap?
an inspiring sense of purpose
instill confidence
impersonal and cold?
body, mind & spirit
3.
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“Anonymous”is bad for business
“could be anywhere”(?)
“An anonymous steel-columned box would contradict our values and turn our vision into empty words.”*
generic(?)
memorable identity
emotional connection(?)
4.
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Intangibles have tangible benefits
emotional connection with donors
attracts qualified staff
raises blood pressure(?)
institutional image(?)weighs on the spirit(?)
lowers the blood pressure
5.
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There WILL be naysayers
“In this economy we must build bland.”(?)
inspirational design costs the same as institutional design
“Hospitals are functional infrastructure, period.”(?)
“Medical centers are costly liabilities!”(?)
6.
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Create “something that is alive!”
“gives us hope”
focus on technology! (?)
life-affirming
feed the spirit
reflect local culture
strong connections with nature
7.
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CLIENT: Credit Valley Hospital; Cancer Care Ontario
Ron Noble, Vice President Corporate Planning & Construction
LOCATION: Mississauga, Ontario, Canada
CONSTRUCTION BUDGET: $82 million CAD
OCCUPANCY: June 2005
© F
arr
ow
Part
ners
hip
Arc
hitects
/ C
redit V
alle
y H
ospital /
photo
: P
ete
r S
ella
r
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Architects and Collaborators for Credit Valley Hospital:
Farrow Partnership Architects Inc.
www.farrowpartnership.com
* Wayne Fyffe, past President & CEO** Tye Farrow, Design Architect