WORDPRESSYES OR NO

Meera Krishnan,Web Designer

Anyone Here Use WordPress?

NO• Open Source• Security vulnerabilities

YES• It’s FREE

• 5 Reasons why you should use WordPress• 2 case studies; one B2C and another B2B• A short demo on how to set up WordPress and get it

going

5WORDPRESS

IS EASY TO SETUP, MANAGE,AND UPDATE.

• Ready to be used immediately after installation

WORDPRESS IS EASY TO SETUP, MANAGE, AND UPDATE.

5

• Ready to be used immediately after installation

• Completely customisable design

WORDPRESS IS EASY TO SETUP, MANAGE, AND UPDATE.

DEFAULT

STYLE 1STYLE 2

5

• Ready to be used immediately after installation

• Completely customisable design

WORDPRESS IS EASY TO SETUP, MANAGE, AND UPDATE.

https://wordpress.org/themes/getting-started/ https://make.wordpress.org/themes/

UPLOAD THEMEFOR REVIEW

JOIN THEREVIEW TEAM

5

• Ready to be used immediately after installation

• Completely customisable design• Built in blog

WORDPRESS IS EASY TO SETUP, MANAGE, AND UPDATE.

5

• Ready to be used immediately after installation

• Completely customisable design• Built in blog• Use plugins to further extend the

functionality of your website

WORDPRESS IS EASY TO SETUP, MANAGE, AND UPDATE.

5

4WORDPRESS

IS OPEN SOURCE

• It’s FREEWORDPRESS IS OPEN SOURCE

4

• It’s FREE• It’s mature

WORDPRESS IS OPEN SOURCE

REFINED

TESTED

ENHANCED

4

• It’s FREE• It’s mature• It has good support and an active

community

WORDPRESS IS OPEN SOURCE

https://wordpress.org

https://central.wordcamp.org/

https://www.facebook.com/wordcampmy

4

3WORDPRESS

IS FLEXIBLE

• It’s scalableWORDPRESS IS FLEXIBLE

3

• It’s scalable• Supports multi language sites

WORDPRESS IS FLEXIBLE

3

• It’s scalable• Supports multi language sites• Allows multiple users and networks

WORDPRESS IS FLEXIBLE

3

• It’s scalable• Supports multi language sites• Allows multiple users and networks

WORDPRESS IS FLEXIBLE

3

• It’s scalable• Supports multi language sites• Allows multiple users and networks• Allows integrations via plugins

WORDPRESS IS FLEXIBLE

3

• It’s scalable• Supports multi language sites• Allows multiple users and networks• Allows integrations via plugins• Responsive oriented themes

WORDPRESS IS FLEXIBLE

3

2WORDPRESSIS SAFE & SECURE

• No such thing as 100% securityWORDPRESS IS SAFE & SECURE

2009 2011 2012

2

• No such thing as 100% security• Constant software updates

WORDPRESS IS SAFE & SECURE

2

• No such thing as 100% security• Constant software updates• Be careful of plugins

When was the plugin last updated?

What is the plugin’s average rating?

What does the plugin’s changelog indicate?

WORDPRESS IS SAFE & SECURE

2

1WORDPRESSMAKES SEO EASY

• Retained SEO features from the blogging platform days

WORDPRESS MAKES SEO EASY

How WordPress looked

like in 2003

1

• Retained SEO features from the blogging platform days

• Google loves Wordpress – WHY?

WORDPRESS IS DESIGNED LOGICALLY

WORDPRESS IS TEXT BASED

WORDPRESS ALLOWS YOU TO HAVE UNIQUE SEO FOR EACH PAGEWORDPRESS CAN BE DESIGNED AS RESPONSIVE FOR ALL SMART DEVICES!

WORDPRESS WAS ORIGINALLY CREATED AS THE ULTIMATE BLOGGER’S TOOL

WORDPRESS MAKES SEO EASY

1

• Retained SEO features from the blogging platform days

• Google loves Wordpress – WHY?• Yoast SEO plugin makes it easier

WordPress automatically solves a ton of SEO issues.Google Engineer, Matt Cutts

And with the free Yoast SEO plugin, your site will be even more search engine friendly

WORDPRESS MAKES SEO EASY

1

QUIZTIME

WHICH COMPANY DO YOU THINK USES WORDPRESS?

The New York Times’ blogs cover everything imaginable, ranging from arts to economics.

CNN hosts blogs for their many on-air personalities including Anderson Cooper and Dr. Sanjay Gupta.

Forbes is a leading source for reliable business news and financial information.

UPS’ Upside shares personal insights and perspective about the world’s largest trans portation company.

eBay Ink is your official source for information, opinion and perspective on eBay, Inc.

PlayStation.Blog is where the people who create the PlayStation experience meet gamers & fans directly.

Time is an American weekly news magazine published in New York City. Time has the world's largest circulation for a weekly news magazine, and has a readership of 25 million, 20 million of which are based in the United States.

Tesoro is one of the largest independent refiners and marketers of petroleum products in the United States.

BBC America is a digital cable and satellite television network in the United States which is jointly owned by the BBC Worldwide and AMC Networks.

WHICH COMPANY DO YOU THINK USES WORDPRESS?

The New York Times’ blogs cover everything imaginable, ranging from arts to economics.

CNN hosts blogs for their many on-air personalities including Anderson Cooper and Dr. Sanjay Gupta.

Forbes is a leading source for reliable business news and financial information.

UPS’ Upside shares personal insights and perspective about the world’s largest trans portation company.

eBay Ink is your official source for information, opinion and perspective on eBay, Inc.

PlayStation.Blog is where the people who create the PlayStation experience meet gamers & fans directly.

Time is an American weekly news magazine published in New York City. Time has the world's largest circulation for a weekly news magazine, and has a readership of 25 million, 20 million of which are based in the United States.

Tesoro is one of the largest independent refiners and marketers of petroleum products in the United States.

BBC America is a digital cable and satellite television network in the United States which is jointly owned by the BBC Worldwide and AMC Networks.

WHICH COMPANY DO YOU THINK USES WORDPRESS?

The New York Times’ blogs cover everything imaginable, ranging from arts to economics.

CNN hosts blogs for their many on-air personalities including Anderson Cooper and Dr. Sanjay Gupta.

Forbes is a leading source for reliable business news and financial information.

UPS’ Upside shares personal insights and perspective about the world’s largest trans portation company.

eBay Ink is your official source for information, opinion and perspective on eBay, Inc.

PlayStation.Blog is where the people who create the PlayStation experience meet gamers & fans directly.

Time is an American weekly news magazine published in New York City. Time has the world's largest circulation for a weekly news magazine, and has a readership of 25 million, 20 million of which are based in the United States.

Tesoro is one of the largest independent refiners and marketers of petroleum products in the United States.

BBC America is a digital cable and satellite television network in the United States which is jointly owned by the BBC Worldwide and AMC Networks.

This is the official blog for IBM Recruitment, to provide an insider view of their company, their strategic vision, and what they have to offer as an employer.

Samsung Digital Cameras & Camcorders Blog was launched in 2009 in order to improve the relationship and communication with their customers

TechCrunch is a blog about technology start-ups and is one of the top technology blogs on the web.

The Harvard Gazette is the official news outlet for Harvard University.

Spotify is a Swedish commercial music streaming, podcast and video service that provides digital rights management-restricted content from record labels and media companies.

Best Buy Co., Inc. is an American multinational consumer electronics corporation headquartered in Richfield, Minnesota, a Minneapolis suburb.

Bata is a family-owned global footwear and fashion accessory manufacturer and retailer with acting headquarters located in Lausanne, Switzerland.

Facebook Newsroom is the official Facebook website.

GV provides venture capital funding to bold new companies including Uber, Nest, Slack, Foundation Medicine, Flatiron Health, and One Medical Group.

CASE STUDYBUSINESS TO CONSUMER (B2C)

BOARDSHORTS.COM

BOARDSHORTS.COM

Boardshorts.com is an ecommerce start-up based in San Francisco that sells boardshorts online.

MISSION• To provide great merchandise• Create a painless shopping experience• incorporate useful tools for decision-making

(like videos, infographics, and, reviews)

SOLUTIONThey created their own ecommerce theme built entirely on WordPress that allows them• To have customer management in the

backend • An inventory system and filters for sorting

products.• To view the site in various devices

COMMON PLUGINS• Yoast SEO• Responsive Slider• Contact Form 7

CASE STUDYBUSINESS TO BUSINESS (B2B)

EZYPAY.COM

EZYPAY.COM

Ezypay is a recurring customer payment collection platform that instantly enables fast growing businesses to accept and manage recurring payments.

MISSION• Make it easy for business owners to

understand about our products• Generate sales online through the website

SOLUTIONWe created a blog centered website whereby we have • pages to inform potential business on what

we offer• a news page where we educate the public

through case studies, articles and printable downloads

• A signup form for businesses to join and start using our services

• Websites for different countries that contain different information

EZYPAY.COM

THEME• We used DIVI theme mainly because of its

flexibility in designing pages. • Each country run on a child theme

COMMON PLUGINS• Yoast SEO Premium• Contact Form 7• Facebook• WordPress MU Domain Mapping• Google XML Sitemaps• Broken Link Checker• Ezypay Application Form Plugin• FeedBurner Form• Shareaholic • WP Smush

DEMO

IT’S SO EASY!

FAQS