wordpress web design masterclass for small business owners - everywhere!
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Who is this class for?
• ALL small business owners, EVERYWHERE! ...especially those: Wanting a DIY, but professional website Seeking control to maintain website With FREE help from friends/family Who can’t wait for webmasters
• Any wanting web design skills using WordPress • StartUp-reneurs on a slim budget • Low IT proficiency • Web developers, marketers, content writers...ANYBODY!
The benefits of WordPress
• FREE open source web development platform • Easy learning curve • Content Management System or CMS (user friendly!)
• Search engine advantages – Google etc. • Built-in blog for powerful online publishing • Flexible themes and frameworks • Thousands of FREE plugins • Quick • Save £££THOUSANDS in design over time
Prerequsites to take this course
• A Desktop PC, Laptop or notebook with the following: A broadband internet connection
• An idea of the website your business needs • A winning attitude!
Class deliverables
• 6hrs web based training with a LIVE expert • Access to recorded training videos • A firm handle of web design using WordPress • Including following to pro standard: Image gallery + sliders Page + blog post design Contact forms Hyperlinking Videos and podcasts...and much, much more!
Long term cost savings
• WordPress Web Design • Custom Development • Plugin installation • Framework/Theme • Hosting • Email set-up • Webmaster maintenance • SEO Approximate savings: £7,000 in 3 years
Course summary
• Choosing domain name • Buying a domain name • Buying webhosting • Installing WordPress • WordPress Theme • Peer Analysis • Website strategy
• Project Management • Content Marketing • SEO • Goals + Conversion • Data management • Nurturing •Web Analytics • Wireframes • Custom graphics • Plugins • Design + development
• Pathway test
Investment for booking your place
£395.00 Paid via PayPal or debit card
WWW.??? Top Tips: 1. Brand recognition 2. Memorable 3. Keywords
4. TLD extension 5. Geographic scope 6. Uniqueness
Choose our very own online business address
Registration! Top Tips: 1. Reputable Registrar 2. Availability (new/old) 3. Duration
4. TLD extension(s) 5. Purchase 6. Hosting
Securely register your preferred domain name
Web hosting Top Tips: 1. Capacity planning 2. No. of sites 3. Value assessment
4. Customer service 5. Email server 6. Inclusive pricing
Setting up the host to accommodate your site
Installing WP Top Tips: 1. Use 1-click install 2. Save credentials 3. Log-in for 1st time
Getting set up on
WordPress – in one click!
WP Theme Top Tips: 1. Feature comparison 2. Design ease 3. SEO benefits
Choose a user-friendly advantageous theme
4. Built-in advantage 5. Licensing 6. Responsiveness
Peer Analysis Top Tips: 1. Cross industry view 2. ID key components 3. Know Your Audiences
Find 1st hand examples of what works and doesn’t
4. Understand UX basics 5. Understand IA basics 6. Uniqueness
Web Strategy Top Tips: 1. Know Your Audiences 2. Communication goals 3. Mission definition
Calibrate your website to effectively campaign online
4. Segmentation 5. Tone of voice 6. Keyword Research
Project Mgt. Top Tips: 1. Itemise all tasks 2. ID resources 3. Set parameters+room
Keep on track and on top of deliverables
4. Delegate 5. Account for redrafting 6. Get it right, NOT quick
Content Plan Top Tips: 1. Scope 360 2. Occupy all opportunities 3. Themed Silo/Int. linking
Array your web pages and message for max. impact
4. Longtail pursuit 5. Engaging titles 6. Bounce, page time, Conv.
SEO Plan Top Tips: 1. Keyword scope 2. On page 3. Off page
Set a Google, Bing and Yahoo strategy
4. Organic 5. Multichannel 6. Uniqueness
Conversion Top Tips: 1. Strategic KPI setting 2. Pathway drafting 3. Audience segmentation
Turning web traffic into well planned conversions
4. Landing pages 5. CRO 6. A/B testing
Data Mgt. Top Tips: 1. Privacy policy 2. Databasing 3. Segmentation
Set out exactly how you will handle + maintain data
4. Field definition 5. Storage and use 6. Security
Nurturing Top Tips: 1. Relevance 2. Timing 3. Audience understanding
Moving your enquirers on to becoming investors
4. Value 5. Solutions 6. Defined goals
Web Analytics Top Tips: 1. Profit focused 2. Real figures 3. Beware assumption
Knowing what matters when looking a web stats
4. Extrapolate with care 5. Have factual basis 6. Experience counts
Wireframes Top Tips: 1. Set page purpose 2. Catalogue all page types 3. Above the line priority
Plan your presentation before investing in graphics
4. Below the line emphasis 5. Story progression 6. Varied CTAs
Custom Graphics Top Tips: 1. Top quality logo 2. Complimentary colours 3. 3D-effects
Set the scene with quality custom graphics
4. Bold CTAs 5. Less in more 6. Positioning
WP Plugins Top Tips: 1. Map out functionality 2. Research solutions 3. Rate + rank options
Plan digital functionality and integration
4. Trial 5. Customise 6. Upgrade
Development Top Tips: 1. 1st foundation is layout 2. Positioning 3. Customisation
Implementation of all your planned parts
4. Integration 5. Keep refining 6. Ask questions continually
Email setup Top Tips: 1. Email accounts scoping 2. Client comparison 3. Device ID
Ensure all email is consolidated and set
4. Set-up tutorial 5. Signature 6. Fwd + Autoresponders
Pathway Tests Top Tips: 1. Clear messages 2. Intuitive 3. Interruption pruning
Funnelling interest needs care + attention to detail
4. Messaging connectivity 5. Check relay nurturing 6. Customer feedback
Launch Process Top Tips: 1. Google Analytics 2. Google My Business 3. Google Webmasters
Hitting the public domain with the intention to win
4. Indexing 5. XML Sitemap 6. Rank tracking
Why wait any longer? Book now.
£395.00 Paid via PayPal or debit card