wordpress themes & plugins: a data story

WordPress Themes + Plugins

a Data Story

@prstrends#PressNomics

George OrtizFounder @prstrends


270,000WordPress Sites & Growing


Developers928


http://wordpress.stackexchange.com/questions/352


Understanding the Ecosystem


Average abandonment percentage for themes

65%


















Average abandonment percentage for plugins

43%


















Why the Difference?


You loose 20% of visitors with each step.


Ways to Improve


Make Updates Painless


Focus on making a simple UX with minimal

steps.


PressTrends.me - Feedback UX

Include dummy data.


Low Abandonment = Revenue


WooCommerce - Extensions

Easy Digital Downloads - Extensions

Average Plugins7




















PressTrends.io Dashboard

The top plugins still most widely used are SEO/Analytics related.


PressTrends.io Dashboard

Build Partnerships based on Usage


Average Posts Published Per Month

32@prstrends#PressNomics





















of posts receive comments


57%















of sites have less than 50 posts and 50 comments.

84%


















We’re slowly moving towards data-driven design


How Does WordPress currently perform?


average spam rate


43%















average bounce rate


50%















average load time


0:08



We know which themes perform the best.


Olya by WooThemes - Lowest load time among photography themes

Photocrati - Lowest bounce rate among photography themes

We’re already delivering these to users as

suggestions.


PressTrends.me - Suggestions

Are you developing with these in mind?


WordPress Themes + Plugins

a Data Story


Technology