wordpress solutions for startups
DESCRIPTION
Presented at WordCamp 2013 Yogyakarta, Indonesia, 19 Oct 2013.TRANSCRIPT
Startup?Organisasi sementara yang lagi mencari bisnis model yang scalable, repeatable,
profitable
(Steve Blank, “The Startup Owner’s Manual”)
Startup needs
• Fast Prototyping• Multiple Iterations• Bootstrapping: Cheap (or free!)
solutions please!• Gathering customer feedbacks
What WordPress offers• Famous 3 minutes install• Documentations• Huge ecosystem• FREE!• Install base so huge, that non-
WordPress solutions usually supports WP (plugin, tutorials, etc)
WordPress can either be your:
• Temporary, cheap, quick solution• Permanent, main engine
1.The Obvious Solutions2.Getting Deeper3.Solusi buat coders level elegan
1. The Obvious Solutions
Blogging
• Install yourself• WordPress.com
Blogging
• Install yourself: More customization. More maintenance
• WordPress.com: Less customization. Less maintenance
Pros & Cons
Information Sites
• WordPress.org theme directory: 2000+ themes (All free!)
• WordPress.com themes: 200+ themes• TF: 3400+ themes• CM: 500+ themes
(October 2013 data)
Just go grab a theme!
Social Networking
• User profiles• Activity stream• Friend system• Group system• Extensible via plugin & themes, just
like WordPress!
http://buddypress.org
my.telegraph.co.uk
• 130,000 active users• 3000 regular blogger• 5000-10,000 daily commenters
(http://wp.smashingmagazine.com/2012/09/26/buddypress-one-plugin-five-communities/)
Forum with bbPress
• Fully integrated with WP• Lightweight• Spam protection• Extensible via plugins and themes
http://bbpress.org/
Forum with bbPress
• Fully integrated with WP• Lightweight• Spam protection• Extensible via plugins and themes
http://bbpress.org/
P2 theme
Beau Lebens: "We have 150+ of them at Automattic""80%+ of our internal communication happens via P2"
Coming Soon: O2
http://www.slideshare.net/beaulebens/o2-wcsf2013
O2Exist as a network • Cross-site Search • Cross-posting • Keyword + Name Notifcations • Shared Tags • Email Integration/Following models • Special syntaxes • One-liner media handling
http://www.slideshare.net/beaulebens/o2-wcsf2013
II. Getting Deeper
Landing Pages
• Use a theme• Connect to email list manager• Use analytics to check conversion• Use Theme Test Drive / Coming Soon
plugin to work behind the scene
Selling Things!
• Physical• Digital• Memberships
Physical
• 1,500,000+ downloads• 210 extensions• A LOT of themes
http://woothemes.com/woocommerce
Digital
• Free!• Reporting• Gateways• Sell licenses (for selling apps)• bisa di-theme-kan
http://easydigitaldownloads.com
MembershipRestrict Content Pro
• Membership Management• Multiple subscriptions• Payment trackings
http://pippinsplugins.com/restrict-content-pro-premium-content-plugin/
Gathering Feedbacks
free with paid options: Polldaddyhttp://polldaddy.com
paid, awesome: GravityFormshttp://gravityforms.com
III. Buat Coder Level Elegan
A/B Testing
• Testing small variations elements on a page
• Red button? Green button?• See which one converts best
A/B Testing with WordPress
Code your own:
http://www.stumiller.me/simple-ab-testing-in-wordpress-with-google-analytics-site-experiments/
http://www.wpbeginner.com/wp-tutorials/how-to-ab-split-testing-in-wordpress-using-google-analytics/
A/B Testing with WordPress
Use a plugin:
AB Press Optimizer
http://abpressoptimizer.com
WordPress as Web Apps Framework
The future of WordPress is making it as an app framework
(Matt Mullenweg, Le Web 2012 interview)
http://www.youtube.com/watch?v=DABu2TFijZo
WordPress as Web Apps Framework
Already comes with built-in functions and APIs:
• Membership• Security• Pretty URLs• Admin• Lotus Framework? :p• etc
Thank YouHafiz Rahman / @hfz