wordpress / genesis customized website process & procedure
TRANSCRIPT
WordPress Customized
Website Process / Procedure
www.isocialdesign.com
Never wonder what you are paying for
or what we are doing
We keep you in the KNOW the entire process:
Customized VS Custom Built Websites
CUSTOMIZED 2- 3 Week Process
Customized Genesis Child Theme
2 Home Page Samples
Low to Medium Involvement
Need All Content Upfront
1 Person Completing Project
CUSTOM BUILT 4 - 5 Week Process
Custom Built Genesis Child Theme
6 Home Page Samples / 5 Revisions
Medium to High Involvement
We Help With Your Content
A Team of 2 - 3 completing Project
Customized WordPress Website Process :
Investment $1,200 - $1,800*2- 3 Week Process20 – 25 hour project processSelect Genesis Child Theme1 Person Assigned To Project
Need all content upfrontPhone, email,
communicationLow to medium
correspondenceOne Time Content Revision2 Mock-ups / 2 Revisions
Who It is a Customized Website For?
Businesses on a small budgetClients who have logo & all contentPeople who need low correspondence Clients who have existing websitePeople who need a quick turnaroundThose who like available Genesis Themes
Custom Built WordPress Website Process :
Investment 2,500 - $4,000+4 -5 Week Process50 – 55 hours project totalCustom Built PSD to Genesis 2 – 3 People Assigned To
Project
We help create content / images Phone, email, & screen shareMedium – High correspondenceAdditional Content Revisions3 Stages of Mock-ups / Revisions
Who It is a Custom Built Website For?
Businesses with a flexible budgetClients who need help with content / imagesPeople who need frequent correspondence Clients who are starting a brand new websiteWhen quick turn-around is NOT neededClients who desire a completely custom look
Customized Genesis WordPress Website Process Step-By Step Break Down
Interest and Proposal Process
Initial ContactAddress Current StandingAddress Goals and NeedsSelect Desired Genesis
Theme
Project Estimate / Proposal
Collect all content / images
Determine Good FitDecide To Move Forward
1.) Initial Contact
Online FormPhone Call In PersonReferralSocial Media
Website Estimate Form
2.) Assess Where You Are Right Now
Your Web Hosting Domain Name
RegistrationLogo and Style Guide Website Content /
PicturesMultimedia Content
3.) Address Your Goals and Needs
What are your business goals?Desired Style : Modern, Vintage, Etc.Need sales, leads, traffic, or subscribers?What is the MAIN goal of your website?Who is your target audience? Will you have a blog?
Sales
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr
4.) Select Your Desired Genesis Theme
Theme Selection Based On
Your Website Goals and Needs
P
Based On Your Goals & Needs, We Help You Select The Right Genesis Child Theme
5.) Project Estimate / Proposal
Detailed Project ApproachEstimated Project Investment Estimated Time FrameCommunication OptionsProject Management ToolCover Maintenance plans
6.) Provide All Your Content Upfront
NO EXCEPTIONSSmoother ProcessNeed All Pictures / Text Need Multimedia Edits already completed
We DO NOT
Build Empty
Box Websites
You MUST have all content
& Pictures To Begin Process.
7.) Determine if it is a good fit
Compatible Communication StyleClear project scope / expectationsTimeframe and Investment Common goals and directionBoth parties decide to move forward
WordPress Website Initiation Process
Sign Online Agreement2 Home Page SamplesPlanning and Organizing Forms of Communication Level of involvementSet expectations &
Timeline
Outline Home PageDomain and HostingProvide Logo, branding,
colors Site Map and page outlineAgree on final home page
1.) Agreement To Move Forward
Sign Online Contract
Submit First payment
Timeline Outline
Set-Up File Sharing
Set-Up Project Management Tool
Provide Home Page Preview
Agree on overage hourly fee
Communication IS KING
Procedure for Email & Phone Calls Screen share when needed*Have a SET Day to touch base Use Project Management ToolClear expectations / availability
Determine Your Level Of Involvement
High Involvement o Frequent Communication
o Regular meetings and calls
o Ongoing progress reports
o Very specific requirements
o * Additional Time / Investment
Low Involvement o Moderate Communication
o Occasional meetings and calls
o Weekly progress reports
o Flexible & open to suggestions
o * Less Time / Investment
Outline Expectations & Timeline
Week 1 ProcessWeek 2 Process
Cover Customization Process
Week 3 Process
CoverFinalProcess
Cover Initiation Process
Know What To Expect & When To Expect It
Domain and Hosting Information
Hosting / FTP Account Details
Domain Account Details
Need All Page Content
Need All Pictures
Need All multimedia
What we need from you in order to move forward
Need Logo, Colors, and Branding
Logo in AI, PSD, or PNG Format Specific Website Colors Specific Branding RequirementsStyle Guide / Mood BoardIndustry Specific Regulations
2.) Provide 2 Previews of Home Page
Two Home Page Sample Previews
Based on Selected Genesis Theme
Home page layout / organization
Specific Colors, Fonts, Headings
Flexible to make revision requests
Communication / Feedback Time
4.) Create Site Map and Navigation Order
Home
About Services
Contact
Create Website Site MapMain Navigation Order Sub-navigation Order Custom Post Types Blog Categories Portfolio / Gallery Locations
5.) Agree on Final Home Page Preview
2 Rounds of Revisions Communication / FeedbackDesired Style an Design Agree on FINAL Home Page
Look Sign Off to begin
Implementing
Customization: Behind The Scenes Process
Set-Up demo website Populate images / contentTheme customizationCompletion and meeting
Reviews & Requests Perform updates /
changesAudit site & prepare for
launch
Warning! Expect Period Of Silence & Less
Communication*
Meanwhile you can focus on your business,
and let us take care of setting everything up.
It May seem like we are doing nothing . . .
Do not worry, It just means we are hard at work, and beginning the process of creating your website . . .
1.) Set-Up Demo Website
Set –Up Website Staging Area
Add Countdown if desired Fresh WordPress InstallationInstall Selected Genesis
ThemeAdd Pages and Navigation
2.) Populate all Images and Content
Upload All Media FilesAdd Content To All PagesConfigure Needed Plug-
insSet-Up Galleries / Videos Approve All Content
3.) Theme Customization & Personalization
Apply desired fonts & colorsTheme / Functionality editsApply page layouts and
stylesResponsive Elements Match final home page look
4.) Completion and Meeting Notification
Upload All Media FilesAdd Content To All PagesConfigure Needed Plug-
insSet-Up Galleries / Videos Approve All Content
5.) Review Site & Make Revision Requests
Review each individual page
Review all images / filesReview all media & galleriesReview Theme FunctionalityReview overall design
6.) Allow Time for Updates, Edits, Changes
Allow Time for updates Period of low communication*Making progressReceive Notification when all
reviews are completed Client final site review
7.) Audit Site and Prepare for Launch
Audit site with our checklistTest any website formsTest all functionalityTest browsers / devisesMove site to proper domainReady For Launch!
Finalizing The Website Process
Launch WebsiteOne-on-one Training*Maintenance PlansAdditional services*
One week follow up callSatisfaction surveyRecommend and refer
1.) Launch New Website
Launch Your WebsiteFinal Payment DueGive Access to WP AdminProvide Full Site Back-UpCover Maintenance Plans
Optional One on One Training
o WordPress 1 Hour Training o Learn how to log-in to WPo Cover your specific
questionso Cover WordPress Basics o Cover best practices o Importance of Maintenance
2.) Flexible Maintenance Plans
Flexible Monthly, Bi-monthly, quarterly plans
Ongoing support and communicationConsistent Back-ups and security
scansWordPress Core & plug-in updatesEmail or phone support available Keep your site running smooth all
year
Optional Social Media Design*
Social Media Design to Match Your Site
Promotes brand awareness & consistency
Your Brand will be recognized instantly
Build social proof and authority
Leverage social channels for traffic
Grow your audience and fan base
Optional Content Strategy Service*
o Effective Content Strategy
o Tailored to your audience
o Blog frequently and grow
o Drive Consistent Traffic
o Monthly or Quarterly Options
3.) One Week Follow Up Phone Call
o Check that everything is running smoothly
o Answer any questions you may have
o Additional feedback and suggestions
o Suggest Additional services
o Cover maintenance plan benefits
4.) Satisfaction Survey
o We welcome your honest feedback
o Let us know how your experience was
o How can we make it smoother?
o Help us serve you and others better
o Consistent improvement is our goal
Recommend and Refer
Recommend Social media endorsements
LinkedIn Recommendations
Website Testimonials
Available as references
Be open to possible case studies
Refer
Refer your friends or colleagues
Ask us about our referral bonus
Best compliments are referrals
Help us help small businesses
Keep us top of mind for future needs
Keep In Touch
o Keep in touch through phone or email
o Feel free to call with questions
o We are here for additional support
o We are happy to provide further technical assistance
Phew! All the Work That Goes into a Website
Initiation Process
Customization Process
Closing Process
Request An Estimate on Your Website
Interested In a Customized WordPress Genesis Framework Website?
Visit This Page For An Estimate.http://www.isocialdesign.com/genesis-customized-websites/