wordpress does ecommerce
TRANSCRIPT
WORDPRESS DOES ECOMMERCETONY CECALA, PH.D. DIGITAL MARKETING CONSULTANT
WORDPRESS DOES ECOMMERCE @TONYCECALA
image: econsultancy.com
TODAY, 50.3% OF ECOMMERCE TRAFFIC ORIGINATES FROM A MOBILE DEVICE SUCH AS A CELL PHONE OR TABLET.Source: Shopify
THE AVERAGE CONSUMER WILL SPEND OVER $1,200 PER YEAR AT ONLINE STORES.
Source: TrueShip
ECOMMERCE SOFTWARE BUYERS SPEND AN AVERAGE OF 2-4 WEEKS SEARCHING FOR THE PERFECT SOLUTION.Source: Capterra
WORDPRESS DOES ECOMMERCE @TONYCECALA
PRICE IS ONLY THE 4TH MOST IMPORTANT CONSIDERATION WHEN MERCHANTS ARE LOOKING TO BUY ECOMMERCE SOFTWARE, BEHIND BOTH FUNCTIONALITY AND EASE OF USE. Source: Capterra
WORDPRESS DOES ECOMMERCE @TONYCECALA
WHAT DO YOU WANT TO SELL?
▸ physical products
▸ digital products
▸ professional services
▸ event tickets
▸ club memberships
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS ECOMMERCE PLUGINS
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS ECOMMERCE PLUGIN MARKETSHARE
https://www.sellwithwp.com/wordpress-ecommerce-plugin-statistics-part-2/
7.1%
84.1%
WooCommerceWP eCommerceEasy Digital DownloadsJigoshopWP eShopWP eStoreMarketPressShopp
data from Builtwith
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS ECOMMERCE PLUGIN MARKETSHARE
https://www.sellwithwp.com/wordpress-ecommerce-plugin-statistics-part-2/
5.9%8.9%
10.7%
10.9%
3.7%16.4%
44.3%
WP eCommerceEasy Digital DownloadsJigoshopWP eShopWP eStoreMarketPressShopp
data from Builtwith
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS ECOMMERCE PLUGIN RATINGS
RATING
1 2 3 4 5
3.43.4
3.63.8
4.44.54.5 WooCommerce
Easy Digital DownloadsJigoshopShoppWP eShopWP eCommerceMarketPress
data from WordPress.org
WORDPRESS DOES ECOMMERCE @TONYCECALA
WOOCOMMERCE
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ free WordPress plugin
▸ built-in CSV import/export
▸ Gold Cart premium extension for $47
▸ product search capabilities
▸ payment gateway integrations (includes Authorize.net, SagePay, and iDeal)
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ Display Settings
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ PaymentGateways
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ Products display in list form unless you have the Gold Cart paid extension
▸ or use the WP eCommerce Grid View plugin
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ Add a Product Shortcode
WORDPRESS DOES ECOMMERCE @TONYCECALA
EASY DIGITAL DOWNLOADS
WORDPRESS DOES ECOMMERCE @TONYCECALA
EASY DIGITAL DOWNLOADS
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ several options
▸ Cart 66 Lite
▸ Cart 66 Pro
▸ Cart 66 Cloud
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ several options
▸ Cart 66 Lite
▸ Cart 66 Pro
▸ Cart 66 Cloud
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ Cart 66 Cloud Settings
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ Cart 66 ProductSettings
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ Cart 66 Variable Product Settings
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ Cart 66 MembershipSettings
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ Free core plugin
▸ Additional features and support are extra cost
▸ Default payments: Google Checkout, PayPal Express or Standard, 2Checkout, and Manual/Offline payments.
▸ Shipping options: flat rate ship items, free shipping, tiered shipping (by weight, cost, or item quantity)
WORDPRESS DOES ECOMMERCE @TONYCECALA
RAINMAKER PLATFORM
▸ What is it?
▸ What are the benefits?
WORDPRESS DOES ECOMMERCE @TONYCECALA
“RAINMAKER BEING A HOSTED PLATFORM: YOU DON’T NEED HOSTING. THAT BY ITSELF BRINGS THE PRICING DOWN CONSIDERABLY.
Oliver Nielsen https://www.webmatros.com/blog/website-now-new-rainmaker-platform/
WORDPRESS DOES ECOMMERCE @TONYCECALA
“RAINMAKER IS TAILOR-MADE TO THE NEEDS OF CONTENT MARKETERS
Oliver Nielsen https://www.webmatros.com/blog/website-now-new-rainmaker-platform/
WORDPRESS DOES ECOMMERCE @TONYCECALA
“NOW I CAN FINALLY GET BACK TO PRODUCING HIGH-QUALITY LEARNING CONTENT”
Oliver Nielsen https://www.webmatros.com/blog/website-now-new-rainmaker-platform/
WORDPRESS DOES ECOMMERCE @TONYCECALA
NON-WORDPRESS OPTIONS
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ tonycecala.bigcommerce.com
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ Enterprise solution for global brands with an IT department
▸ Open Source, but requires Partners and Developers to install and work properly
▸ Essentially, this is Enterprise software, with a Community version.
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
YOUR GONNA NEED A MAGENTO PARTNER, PERIOD.
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
‣ Shopify POS (point of sale) can link offline and online sales in one system.
WORDPRESS DOES ECOMMERCE @TONYCECALA
WORDPRESS DOES ECOMMERCE @TONYCECALA
Shopify Plus powers eCommerce for major global brands, like Budweiser, Tesla, and the LA Lakers.
It’s may not be for you (yet), but it shows the level of expertise and scalability of the platform for global eCommerce.
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ sell Kindle books
▸ sell Paperback books
▸ list and sell anything
▸ FBA - fulfillment by Amazon
WORDPRESS DOES ECOMMERCE @TONYCECALA
▸ sell new and used items
▸ easy to use
▸ the cost is for an items “listing” plus other advertising features
▸ payment processing handled by eBay directly
▸ earning a high feedback score is essential for trust and success
WORDPRESS DOES ECOMMERCE @TONYCECALA
YOU BUILT IT, NOW WHAT?
▸ What do real people think of your web site?
▸ Get other viewpoints on your website
▸ Free user commentary at peek.usertesting.com
WORDPRESS DOES ECOMMERCE @TONYCECALA
RESOURCES
▸ WordPress eCommerce Platforms Guide
▸ 6 Handy Free WP eCommerce Add-ons
▸ 12 Useful Free WooCommerce Extensions
▸ 15 Fabulous Free Easy Digital Downloads Add-ons
▸ 75 eCommerce Facts, Quotes & Statistics that Will Blow Your Mind
▸ U.S. online retail sales will grow 57% by 2018; projected growth
FIND THIS PRESENTATION ONLINE AT: slideshare.net/networker
Photo Credit: Fosforix (CC BY-ND 2.0 license)
THANK YOU.
@TONYCECALA