WORDPRESS AND ANALYTICS

Tailoring your site to the user

Monte MartinForce Online Marketinghttp://forceonlinemarketing.com/

What is Analytics?And why should you care?

Web analytics is the measurement, collection, analysis and reporting of internet data - for purposes of understanding and optimizing web usage -

wikipedia

What is Web Analytics?

Web analytics is the • Measurement• Collection• Reporting• Analysis of internet data

- for purposes of understanding and optimizing web usage

Measure

Collect

Report

Analyze

Understand

Optimize

Measure

Learn

Build

What is Google Analytics?

• is a powerful, free web analytics tool

• It makes the measuring, collecting, and reporting part easy

• It's a breeze to setup (especially with WordPress)  

• WordPress makes the optimizing your site super easy.

Analysis and UnderstandingUse data to optimize your site

Quantitative Questions• How many• How often

Qualitative Questions• Why• Do you• Are you• Would you

Analysis and UnderstandingUse data to optimize your site

• Analytics only answers quantitative questions.

• It is a measurement tool.

• You have to determine your Goals (what do you want to know?)

• Don’t expect it to do the work for you.

Determining Goals

Ask Questions What content do people read the most? How do people find my site? Is it easy to find my most valuable content?

Measure with KPIs (Key Performance Indicators) Number of pageviews All Traffic / Keyword Landing pages / Time on site (Compare to

Previous Month)

Setting up Analytics

Setting up Analytics

Setting Up Analytics with WordPress

The Easy Way

Google Analytics by Yoast

Setting Up Analytics with WordPress

The Not Quite as Easy Way Copy the tag from Google Analytics Paste just before the </head> tag

(Typically in the header.php)

The Analytics InterfaceReports to consider

• Visitors Flow – a quick overview of how users interact with your site• Traffic Sources Reports – Where is your traffic coming from? • Landing Pages – What content is your audience viewing?

• Conversion Goals – Are visitors taking the actions you want them to?• Goals must be configured, but they are an integral part of the value of

Analytics - take the time to do it!*

*Goal configuration is a complex subject far beyond the scope of this presentation. If you have questions about setting up goals or interpreting reports feel free to contact me. Contact Details are on the last slide

Visitors Flow

Landing Page Report

Additional Resources

Avinash Kaushik - Web Analytics 2.0 & Web Analytics an Hour a Day▪ http://www.kaushik.net/avinash/

Justin Cutroni - Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI▪ http://cutroni.com/blog/

Brian Clifton - Advanced Web Metrics with Google Analytics▪ http://www.advanced-web-metrics.com/

Monte Martin

Force Online Marketinghttp://forceonlinemarketing.com/Monte@forceonlinemarketing.com773 599-3672Twitter: @Sirmontegu