wordpress 101 - self-administered small business web sites and/or blogs; wordpress.com vs...
DESCRIPTION
4 Questions about WordPress for Small Business wseb Sites and/or Blogs. What is WordPress? Why you should use WordPress for your small business Web site and/or blog? What is the difference between WordPress.com and WordPress.org for small business? What are some of the important features and differences between WordPress.com and WordPress.org for small businesses?TRANSCRIPT
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Take Control: Self-Administered Small Business
Web Sites and/or Blogs
By Michael YubloskyThe Web “Professor”
9-30-14
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Outline
What is WordPress?
Why You Should Use WordPress
WordPress.org vs WordPress.com
Main Features and Differences
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1. What Is WordPress?
WordPress is a free and open source Web site and/or blog publishing tool
based on PHP and MySQL
uses theme based architecture (child themes, custom themes)
with many add ons called plugins (small programswork within WordPress and your theme) and Widgets
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ThemesTemplate, wire frame, layout
Easily change look (almost instantaneously) while using most of the information on site (stored in folders)
Some allow built in flexibility (colors, fonts, sizes,even layouts)
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Plugins
Pre-written programs (mostly free or requesting donations)
Allow custom features, functions
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Widgets
Areas within a theme where you can add text, images, videos, and other plugins
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2. Why You Should Use WordPress
Content Management System (CMS)
Built for Search Engine Optimization (SEO)
Other CMS (Joomla, Drupal) Platforms and Publishing Options (on site builders, software)
Flexibility and Expandability
Portability
Support is out there
Control your destiny
Responsive designs (all in one) available
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3. WordPress.com vs WordPress.org
.org – a la carte on hosted sites with unlimited space generally including email accounts
.com (free) – ads, limited business,no ecommerce, 3 gb space, no email
.com (upgrades) – Premium $99/yr Business $297/yr, Enterprise $500/yr, VIP $1,250/yr or $5,000/yr
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Support
.org – varies per host, on line forums, communities, reasonably priced technical
.com (free) – on line forums, communities
.com (upgrades) - varies
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Backups
.org – you are responsible to perform or can pay for, use plugins, etc.
.com – they provide
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Themes
.org – uses free, premium and custom themesCan modify in styles editor, files or add child themes
.com (free) – use only free themes, no style editing
.com ($ upgrades) – styles editing $30/yrpurchase custom themes (from $20/yr), unlimited custom themes $120/yr
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Plugins
.org – free, premium, custom
.com (free) – not allowed
.com (VIP) – $1,250/mo or $5,000/mo
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Maintenance and Security
.org – Updates, maintenance and security are your responsibility.Not difficulty to manage... orCan opt for a managed site ($$$)
.com – done for you
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Hosting Expense for .org
Hosting <$10/moOn site recommended by WordPress
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Domains
.org – custom, select from available< $15/yr
.com (free) – always 'yourname.wordpress.com' * based on one-time usage availability
.com (upgrade) – option at additional $3 registration, $15/yr + cost of URL
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.com Premium Features
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Analytics (Measurement Tools)
.org – can add free such as host analytics, Google analytics as well as premium. WordPress stats are also available
.com – limited to WordPress analytics
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Monetization
.org – whatever you wish. Ads, ecommerce, interactive, etc.
.com – need 25,000 page views to sell ads and then split revenuePremium services
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Control
.org – you own your data and informationCan move if don't like host, changes
.com – read the rulesWordPress can delete your site at any time for
rules violationsWordPress can change your themeWordPress will promote themselves as your
host
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4. Important Features and Differences
Between Wordpress.comand WordPress.org
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.org Dashboard (landing)
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Slightly Different Sidebars
.com
.org
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Premium Options .com
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Shopping Cart for Premium
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Theme Options From 'Appearance'
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.com Themes
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.org Themes
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Upload A ThemeDownloaded and/or Purchased
From Hard Drive
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Search For Themes Via Features
Colors, Layout, Featuresor Subject
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New Posts Appear in Chronological Order
on Blog Page
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New Post Dashboard
Option to Allow Comments
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Visual or Text (html) Mode
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Upload Media
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Categories and Tags (Aid Search)
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Pages (are Static)
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Page Dashboard
No Categories or TagsCan Determine Order on
Navigation Bar (Menu)Option to Allow Comments
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Widgets (Vary Per Theme)
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Plugins(only with .org vs. free .com)
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WordPress Small BusinessWeb Sites and/or BlogsCoaching and Tutoring
Michael [email protected]
847.209.6335