wordcamp milwaukee 2012: learning from the wordpress sites

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WordCamp Milwaukee 2012 What You Can Learn From the WordPress Sites

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My session slides from WordCamp Milwaukee 2012. I was a little over-ambitious, as time was called shortly after going through the WordPress.com site. As you look these slides over, I hope you're inspired to explore the WP sites. Rate plugins and themes too!

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Page 1: WordCamp Milwaukee 2012: Learning from the WordPress sites

WordCamp Milwaukee 2012

What You Can Learn From the WordPress Sites

Page 2: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Michael McCallister

● Co-Author, WordPress in Depth, with Bud Smith (QUE, 2010-11)

● Notes from the Metaverse (metaverse.wordpress com)

● Senior Document Architect, PKWARE● President, Wisconsin Society for Technical

Communication (www.stc-wi.org)

Page 3: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Ask questions any time you want!!

Page 4: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

When Do You Visit the WordPress Websites?

● You're new at this● You're stuck● You want to try something different● You want to help

Page 5: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress.com

● Plain visitor: SELL! SELL! SELL!

Page 6: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress.com

● Logged in: – New Post

– Reader

– Notifications

– Stats

– My Blogs

Page 7: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Free and Premium Features

● More marketing for new folks

Page 8: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress.com/Premium

● Domain Registration● Extra Storage● Custom Design● VideoPress● Ad-Free● Guided Transfer to WordPress.org● Premium Themes

Page 9: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Support

● Customize My Site● Create Content● Add a Domain● Get Started● Manage Profile● Manage Comments● Get More Site Traffic

Page 10: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress.com Forums

Page 11: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress.com News

● Blog from Automattic: What's New at WP.com– New Themes

– New Features

– New Partners

Page 12: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress.com Theme Showcase

Page 13: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Theme Search

Page 14: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Hot Topics/Popular Tags

● Tags: what posts are about

● Critical for SEO● Nice way to find

something to read

Page 15: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress.com Advanced Services

● Place to help: Translate.wordpress.com● Marketing: Premium Features, VIP program● Other ways to access: mobile site, IM,

Firehose

Page 16: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress.com Stats

● Mind Crushing Numbers – Posts

– Comments

– Likes

– Some statistical FAQs

Page 17: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress Apps

● Mobile Apps– IOS (iPod, iPhone, iPad)

– Android

– Blackberry

– Windows Phone / 8 (Metro)

● Browser-based Apps● Desktop Apps

Page 18: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress Apps

● Mobile Apps– IOS (iPod, iPhone, iPad)

– Android

– Blackberry

– Windows Phone / 8 (Metro)

● Browser-based Apps● Desktop Apps

Page 19: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress.com/About

Page 20: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress.org

● A bit simpler than dotcom● Login serves a different function● Marketing's a little more subtle● The Download button is a bit more prominent

Page 21: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Theme Showcase

● Creative Ways to Display Your Site

● Browse by Site Type, Subject

● Vote for your favorites

● Submit Your Site

Page 22: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress.org/Extend

● Themes● Plugins● Mobile● Ideas● Kvetch!

Page 23: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Free Themes Directory

● Also accessible from your dashboard● Highlights of Directory Page:

– Featured

– Popular

– Recent Updates

– Search

Page 24: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Theme Info Page

● Basic info: – Last update

– Links to theme, author home pages

● What's unique?– Ratings: If you're logged in, add your rating

– Forum tags

– Support topics

Page 25: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Commercial Themes

● Developers, not individual themes● If a developer is here, they have GPL-based

themes● Descriptions in haiku

Page 26: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress.org: Plugin Directory

● Just like Themes:– Featured

– Popular

– Newest

Page 27: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Plugin Info Page

● Basic info – Last update– Compatibility (What the developer says)– Downloads– Links to theme, author home pages

● What's unique?– Quality Ratings– Compatibility Ratings (what you say)– Support/Forum link (see the Support tab too)

Page 28: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Plugin Info Tabs

● Installation: Not always needed● FAQ: Maintained by developer● Other Notes: Not-so-FAQs, Credits● Changelog: Bugs fixed and features added in

each release● Stats: Downloads per day, download history,

versions in the wild

Page 29: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Mobile Apps

● Just like DotCom Apps + Nokia and WebOS● Not Windows 8 (yet!)

Page 30: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Ideas / Feature Requests

● Not unlike userVoice or GetSatisfaction

● Log in● Look for something

similar to your idea● Submit your unique idea● Vote for other good

ideas

Page 31: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

KVETCH!

Some days are filled with sweetness and light and love for the goodness that is WordPress.

Other days, Wordpress is just driving you up the wall. The Kvetch! Page is here for those less than

sunny days.

Page 32: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

KVETCH!

Some days are filled with sweetness and light and love for the goodness that is WordPress.

Other days, Wordpress is just driving you up the wall. The Kvetch! Page is here for those less than

sunny days.

Page 33: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Support

● Codex● Forums● Hosting

Page 34: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Codex

● If you have any connection to the community at all, you probably know about the Codex.

● Check the Codex = RTFM

Page 35: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Forums

● Similar to, but completely separate from, DotCom Forums

● Find Meetups and Plugin Support here too

Page 36: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress.org: Hosting

● These folks pay for the listing here● Always click the “Forum threads about...” link

Page 37: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

WordPress.org/About

● No group photo, but links to all project team members (including Matt Mullenweg)

● What you need to know to run WordPress● Goodies● Miscellaneous stuff

Page 38: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

More Stuff About WordPress

● Books● Swag● Logos and Graphics● Fan Art

Page 39: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Rules About WordPress

● Domains (Don't put “WordPress” in your domain Name!)

● GNU General Public License (GPL)● Privacy Policy

Page 40: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

Other Stuff

● Philosophy● Roadmap● Statistics● Contact

Page 41: WordCamp Milwaukee 2012: Learning from the WordPress sites

June 3, 2012 Mike McCallister

That concludes our tour. Please proceed safely to the gift shop.