word press as your company website
DESCRIPTION
Wordcamp Seattle 2012 - How to use Wordpress as your company's websiteTRANSCRIPT
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Using WordPress as Your Company’s Website
Kelli Wise
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Agenda
• Background • Configuring WordPress
• Theme Selec:on
• Plugins • Employee access
• Security • Maintenance
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Why Use WordPress?
• Great CMS • Easy to edit contents • No need for html or css knowledge
• SEO is much easier
• Open Source • Almost any feature you might need – there’s a plugin
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Installing WordPress
• Famous 5 minute install • Script installers – Fantas:co – SoLaculous
• Linux hos:ng • Lp access
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Configuring WordPress
• Out of the box: Blog Index as landing page • You want a sta:c page as Home
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Add Pages
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Home Page
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Blog Page
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Setup WordPress
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SeSngs -‐ General
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SeSngs -‐ Reading
Change From: “Your latest posts”
To: “A Sta:c Page”
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SeSngs -‐ Permalinks
Change From: “Default”
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Theme Selec:on
• It’s your Business • Vet any sources of FREE themes – Some have malware
– WordPress.org is a safe source
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Premium Themes
• Great graphic design • Func5onality • Have limita5ons
– Size of logo – Layouts, fonts, colors may be limited
• Developer support level
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Theme Frameworks
• Most customizability • Brandable • Require more work & :me
• More expensive
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Cost Difficulty
Customizability
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Plugins
• Bare minimum plugins: – Backup, configured for weekly backups of database
– XML sitemap generator, configured for updates
– Spam filter – SEO
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Installing Plugins
• Ac:vate them one at a :me • Test the site • If one of them causes an error and you can’t delete it in WordPress admin: – Lp into your site – Delete the plugin folder – The site should come back up
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Administrator
All Access
Most Risk
Most Damage
Do you want to let your employees edit?
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Author Subscriber Contributor
Editor
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Subscriber Contributor Editor
Author
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Editor Author Subscriber
Contributor
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Editor Author Contributor
Subscriber
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Security
• Don’t use Admin as username • Use strong passwords • Secure your internet connec:on • Keep WordPress, theme & plugins updated
• Delete unused plugins • Scan site for malware
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Maintenance
• Backup – Backup – Backup! – Store copies offsite
• On your PC • On a cloud server
• Keep things updated • Test new plugins and themes on a copy – Use a subdomain for this
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Summary
• Configuring WordPress • Theme Selec:on
• Plugins • Employee access
• Security • Maintenance