Word Power Brainstorming: happy happily, happiness care careful, careless act actor, action We can create adjectives by adding suffixes to nouns or verbs. Look at the suffixes added to the end and think about how the word formed. Root WordsAdding letters persuade excite commercial persuasive exciting commerce Using Suffixes: Noun+y +ly +ic +al +ous +ful health healthy week weekly hero heroic origin original danger dangerous help helpful Verb+ed +ing +ive amaze amazed excite exciting attract attractive Tips: Can we always add a suffix to a word directly? Does the meaning of the created word have anything to with that of the root word? Mr C: Our new________ has been on the market for two weeks. What is its ____________ now? Ms J: We have about a 15 per cent share of the market at the moment. The ___________rose by 2 per cent yesterday across the whole country. product market share sales figures Practice: Mr C: Thats quite encouraging. I think it might be because __________ really like the design and ___________ of the product. I would like you to do some further _______________about young peoples views on the product. consumers high quality market research The _______________ should also finish the report on the __________ by next week. Ms J: We are doing it right now. Ill present it to you tomorrow morning. sales department sales targets Mr C: Thats great. If we want to be the ____________ in our field, we need to get as much information about _________________as we can. market leader sales and marketing Language Points: 1. e.g. a retired teacher e.g. a book written by Lu Xun e.g. a girl dressed in white 2. for sale not for sale on sale 3. be popular with/among sb 4. of high quality/ value /importance /help/use/big size 5. ensure vt. ensure (ones) doing sth / ensure against / ensure that e.g. All necessary measures will be taken to ensure the safety when the 2008 Olympics is held in Beijing. e.g. I cannot ensure his telling the complete truth. e.g. The person in charge of the construction site should ensure workers against accidents. Homework: To go over what youve learnt in this lesson. To preview the next part Grammar and Usage.