woolworths lovebirds summary [awards]-1
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tWoolworths - LoveBirds
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General Statistics (First Week After Launch):
342 conversations discussing Lovebirds
randsom.
Brand momentum: 68.4 mentions a day.
Most discussion was on Twitter: 87.57% of
total.
Large endorsement towards the brand.
350 new followers on Twitter.
Author influence evenly distributed.
Approx. 414 365 impressions to campaign.
Total Online Ad Value Equivalent: R 82 873.
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General Insights: Consumer response to Woolworths reaction
widely commended and brand evangelists created.
Reputation crisis successfully averted and converted into opportunity. Opportunity successfully executed.
Woolworths increasingly being seen as a brand which genuinely wants to assist consumers.
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Conversation Sources:
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Sources Insights: Press conversation from the likes of Biz-
community and Mail & Guardian applauded response.
Woolworths (Enterprise) responded timorously and appropriately to direct the conversation.
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Sample Twitter Mentions of High Influence:
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Sample Twitter Mentions of High Influence:
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Sample Consumer Mentions of High Influence:
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Sample Press Mentions of High Influence:
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Sample Press Mentions of High Influence:
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Sample Press Mentions of High Influence: