woodward paris presentation 22 11-12
TRANSCRIPT
Global Trends, Asia and ASEAN
Paul WoodwardManaging Director, UFIParis, 22nd November 2012
© UFI 2012
Agenda today
• Overview of key global trends• Exhibitions and Asia• ASEAN and exhibitions opportunity
Exhibition Industry
Economic CrisisGeographical Shift
Changes in Exhibitor & Visitor
Behaviour
Alternative Formats
Technology Changes
There are strong forces impacting us
© UFI 2012
UFI Global Barometer: companies declaring an increase in their turnover compared to the same period the year before
Global ExhibitionBarometer
0%
50%
100%
As declared in previous surveys As declared in June 2012
Before
Dec. 2008
1st half 1st half 1st half 1st half2nd half 2nd half 2nd half 2nd half
2009 20112010 2012
1st half
2013
% of companies declaring an increase in their turnover when comparedto the same period the year before (regardless of possible biennial effects)
© UFI 2012
UFI Global Barometer: companies declaring that the impact of the “economic crisis” on their exhibition business is now over
Global ExhibitionBarometer
0%
50%
100%
June 2010 December 2010
June 2011 December 2011
June 2012
Americas
Asian Pacific
Europe
Middle East/Africa
% of companies declaring – in the last 4 surveys - that the impactof the “economic crisis” on their exhibition business is now over
© UFI 2012
UFI Global Barometer: Anticipated ending year of the impact of the “economic crisis” for those who consider that it is not yet over
Global ExhibitionBarometer
14%
63%
15%
9%
0%
4%
27%
46%
14%
8%
0%
10%
44%
30%
15%
2%
2011 2012 2013 2014 2015 after 2015
June 2011
December 2011
June 2012
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There is some great strength in key markets
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But business strategies have been impacted
• Refocusing onto a smaller number of key shows.• Most new business development of major
companies tends to be focused on emerging markets.– BRICSA– MINT
• Even for the healthiest shows, waiting lists are shrinking as companies scale back expansion plans.
• Razor sharp focus on ROI
© UFI 2012
Key technology trends
Business marketing
Social media
Mobile
Tracking technologies
Smarter databases
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Exhibitor demands
Proving ROI
Pressure on budgets
Turnkey solutionsGreater choice
More and better business opportunities
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Lead the communities we have created
• Understand the industries we serve• Thought leadership
– What does it mean?• Extend the powerful brands we control to generate
value for our customers and for us year-round.• Use the knowledge of the industry we create and
facilitate to enhance our customers’ business and our own bottom line.
• We are not in the exhibition industry: we are “in” the industry of every customer we serve.
© UFI 2012
Visitor issues
Time Demographics
Alternatives Budgets
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Demographics
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Demographics in Asia
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Time
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Format issues
Entertainment Sustainability
ContentTargeted
buyers and sellers
UFI 2012ⓒ 17
Multi-dimensional events
Successful new-look
events
Conference
Entertainment
Live-streamingUnconventional layouts
Traditional trade show
floor
UFI 2012ⓒ 18
From…
UFI 2012ⓒ 19
…to
© UFI 2012
Asia’s growth prospects
• Some of the key Asian markets are entering a maturing phase.
• So, the very high growth rates of the past will be more difficult to achieve.
• There will be a flight to quality.– We are seeing the best organisers recording 20%
growth in markets which overall are almost flat.– Shake-out of “me too” events which do not offer
exhibitors real ROI
© UFI 2012
Asia growth focus
China
• Maturing market – 55% of Asia
• Increased focus on domestic business & consumption
• Developing secondary cities
India
• Highly competitive market
• Good growth prospects once venue shortage is resolved in key cities
ASEAN
• Big opportunity seen with increased intra-ASEAN trade flows after free trade zone fully implemented
• 1 – 2 key focus cities for ASEAN trade fairs will emerge
Asian exhibitions:Still growing
2007 2008 2009 2010 201110,000,000
11,000,000
12,000,000
13,000,000
14,000,000
15,000,000
16,000,000
17,000,000
Est
imat
ed a
nn
ual
siz
e in
m2
Source: Business Strategies Group Ltd./UFI
2011 change in net size
-15%
-10%
-5%
0%
5%
10%
15%
20%
15% 14%
12%
9%7%
6% 6%
3%3% 2%
1% 1%
-1%
-3%
-11%Source: Business Strategies Group Ltd./UFI
© UFI 2012
The key Asian blocsChina India Japan ASEAN
Population (mn)
1,348 1,206 128 600
GDP (US$ bn) $7,298 $1,676 $5,869 $2,000
GDP per capita $5,414 $1,389 $45,920 $3,335
Growth (2012) 7 – 8% 6 – 7% 0 – 1% 4 – 6%
Venues 96 13 12 32
Exhibition venue space
4,420,000 m2 285,457 m2 350,606 m2 589,521 m2
Exhibition space sales (b2b)
8,700,000 m2 789,000 m2 1,873,000 m 2 1,372,750 m2
Source: Business Strategies Group Ltd./UFI
© UFI 2012
ASEAN
Singapore
Malaysia
Thailand
Indonesia
Vietnam
Cambodia
Laos
Philippines
Myanmar
Brunei
AEC 15: big opportunity
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ASEAN + 6
ASEAN
China
Japan
Korea
India
Australia
New Zealand
Watch out for RCEP
16 billion countries, 3
billion people, $16.7trn GDP
© UFI 2012
Last thoughts
• The industries we serve should be at the heart of our focus
• Know the customers – especially the visitors– If you deliver the visitors and satisfy them, all else will
flow• Focus on efficiency and effectiveness of your events
– But don’t sacrifice the surprise which makes them worth coming back to
• Look at the whole of Asia for growth opportunities
© UFI 2012