Table of Contents• Objectives• Keys to Success• Location• Theme• Events
OBJECTIVESWe have 6 main objectives
Have both stores operationalHave both stores operational by 3 years after initial restaurant opening.
Strict control of costs and operationsMaintain strict control of costs and operations by hiring quality staff at each location and utilizing automated computer control.
Keep food & beverage costs downKeep food & beverage costs under 30% & 20% of revenue, respectively.
Selected locationsSelected locations that meet all the requirements for growth
Grow each locationGrow each location to the estimated 1 million annual sales level from food, beverage, and merchandising.
KEYS TO SUCCESSWe have four main keys to success
High Product QualityNot only great food, but great service!
Managing FinancesWe manage our finances to enable a 2nd location
Control CostsControl costs at all times without exception, for max Return On Investment
Institute Management ControlsInstituting management controls to insure duplication of operations. This applies to product control, merchandising, and financial control.
LOCATIONWe will have two locations
Primary LocationOur primary location will be in Pensacola Beach.
Secondary LocationOur secondary location will be in Destin Beach
THEMEOur company is built entirely around a camping based theme
FacilityOur facility will be filled with camouflage/camping memorabilia
Food• Our food will follow
the theme. We will serve things like:– All beef hot dogs– Sausage– S’mores– BBQ Chicken– Baked Beans– Cole Slaw
EVENTSWe will have many different events to keep our customers’ interest
Kids Day• Date/Time:
– Saturday– 10 am – 6 pm
• Features– Ice cream bar– Interactive
Entertainment
Ladies Night• Date/Time:
– Friday– 9 pm – 11 pm
• Features– ½ Price Drinks
(women only)½
Other• Offseason events:
– Battle of the Bands– Hotdog eating contest– S’more eating contest– Cook offs (chili, etc.)