woocation ennovision · 55% of travelers said 3/4 travel search results are irrelevant to their...

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© Ennovision All Rights Reserved. | 2017 | Do Not Distribute

WOOCATION

Proactive, Personalised Intelligence

Presented by ENNOVISION

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The global travel industry is expected to grow to 10% of global GDP by 2022, or an

annual revenue of around $10 trillion. A massive industry that can become a lot more efficient when customer data is thoroughly implemented in every aspect of travel.

Through this presentation, we’ll be looking at the present traveler’s journey from searching, booking to travelling and thereafter. How OTAs are losing massive sales and revenue opportunities by not engaging efficiently with the customers and how can Woocation help OTAs

transform from Price Centric service provides to Customer Centric service providers,

with Customer Engagement and Customer Delight at the core of their operations.

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● The Current Scenario○ Problem Statement○ Current customer engagement○ How OTA’s are losing revenue ?

● The Solution○ Introducing Woocation○ Global collective intelligence○ Personalised Insights○ The augmented customer engagement

● Mining the Intelligence○ Intelligent insight Engine○ Pre Booking Insights○ Post Booking Insights○ API catalogue○ Woocation powered path to success

The path to Data Powered Sales

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The Current Scenario

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Performs Flight Search

9 in 10 consumers abandon after search

Low post-purchase engagement

Generic mass offer-mailsdo not foster loyalty

Less attention to customer retention

Travel providers fail to provide personalised offerings and continuous engagement

thus leading to low conversions and even lower customer retention

Absence of targeted selling

Current Customer

Engagement

Confirms Booking

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Online travel agencies (OTAs) see the worse abandoned cart rates at 89%

55% of travelers said 3/4 travel search results are irrelevant to their needs and preferences

62% travelers said offers and communications don’t correspond with where they are and what they are doing

91% of OTA’s are looking for a tool to review, analyze, and act on customer data in a continuous and real-time fashion

A generic and impersonal experience is a deterrent to user conversion, user retention and user delight

How OTA’s are loosing

revenue

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The Solution

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Woocation’s global collective intelligence combines seamlessly with your customer intelligence to

serve each customer exactly what they need.

Provide personalized offerings, customised engagement and vital suggestions

throughout the journey and thereafter.

Introducing Woocation

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GlobalCollective

intelligence

Multi variate data miningacross 1500+ public sites

500 million global routes monitoring

250+ machine learning model-powered insight engine

Global location intelligence covering top destinations

AI fueled personaclassifications for granular

customer segmentation

Real-time dynamic monitoring for seamless updates

NLP to parse and authentic contents across

2000+ travel sites

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Food Choice

Age

Gender

Travel Type

Medical Needs

Family

Nationality

Mobility

Baggage

Customer Intelligence

Personalised Insights

Cuisine

Emergency

Weather

Roads

Transportation

Currency

Connectivity

Accommodation

Health Outbreaks

Crime

Customs

Layovers

Seats

Wifi

Upgrades

Price

Flight Safety

Pet Rules

Visa Rules

Route

Convergence of Global Intelligence and Customer Intelligence builds Personalized Insights leading to a better customer experience.

Pre BookingIntelligence

Post BookingIntelligence

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Real-time personalised intelligence

AugmentedCustomer

Engagement

Personalised Flight Search

Woocation Intelligent

Insight Engine

Customised travel itinerary

Continuous travel engagement

Increased journey touchpoints

Travel plan booked

Continuous engagement providing the right information at the right time

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The Woocation engine, powered by Artificial Intelligence and Machine Learning helps the OTAs to eventually build a more accurate customer persona, allowing them to design and offer more personalized offerings. Leading to increasingly better conversions and a retained customer base.

Customer intelligence combined with global intelligence creates personalized offerings

Personalized offerings leads to 25% increase in customer conversion

Converted customersare retained through continuous engagement and spend 33% more than new customers

Higher revenue achieved with lesser sales and marketing for new customer acquisitionPersonalisation

Conversion

Growth

Retention

Woocation powered

Path to Success

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Product Architecture

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Personalisation

Intelligent Insights

Cognitive Convergence

User Personas

Woocation Intelligent

Insight Engine

Internet Data Sources ( Historical and Real Time)

Data Analytics and Modeling Exploratory Data Analysis

Parametric Analysis

Time Series Analysis

Multivariate Analysis

Simulation Analysis

Machine Learning

Natural Language Processing

Artificial Intelligence

Intelligent API’s OTA

CONTINUOUS ADAPTIVE LEARNING

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Intelligent API’s

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Pre Booking Insights

Hot keys provide quick flight feature comparison option beyond price

Provided by Woocation

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Post Booking Insights

Destination Intelligence provides continuous engagement and cross-selling opportunity based on customer needs

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SampleInsight API’s

Safety Score

Booking Changes

Waiting Time

Probabilistic Flight Cancellation Time

Probabilistic Flight Delay Time

Probabilistic Flight Missed Chances

Flight Noise Levels

Frequently asked questions

Airline Rules

Seat

Extended Seat Features

Seat Tips

Seat Upgrade

Flight Amenities

Food Type

Luggage

Special Luggage

Jet Lag

Local Weather

Health Alerts

Visa Needs

Vaccination Required

Network Connection

Custom Regulations

Crime Alerts

Airport Facilities

Local Transportation

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Thank you Contact us to learn more at [email protected]

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Reference

http://www.marketingprofs.com/charts/2016/30643/consumers-top-travel-stresses-and-pet-peeves

http://www.marketingprofs.com/charts/2015/26813/why-consumers-abandon-online-travel-bookings-before-purchasing

https://econsultancy.com/blog/65964-why-do-people-abandon-online-travel-bookings/




http://accessibletourismresearch.blogspot.in/2009/12/numbers-of-people-with-disabilities-who.html

https://www.rita.dot.gov/bts/sites/rita.dot.gov.bts/files/publications/freedom_to_travel/html/data_analysis.html

https://fungglobalretailtech.com/press-releases/senior-leisure-spending-increasingly-focus-travel-fitness-says-new-fung-global-retail-technology-report/

https://www.hotelnewsresource.com/article89709.html






















woocation ennovision · 55% of travelers said 3/4 travel search results are irrelevant to their...

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