woo rank
TRANSCRIPT
CUSTOMER SUCCESSON DIGITAL STEROID
BORIS DEMARIA CHIEF ETERNAL OPTIMIST WOORANK.COM
HELLO > ABOUT ME
HELLO > THE PROBLEM WE SOLVE
HELLO > THE PROBLEM WE SOLVE
Set a name for all your images
Improve the Meta Description
Check the title of your website
Top priorities for rdio.com
Embed Download as PDF Download as Slides Share
.14 201 , 4:22 PM
25
4
9
Passed
To improve
Errors
85.2
Save review
Dashboard
Marketing Plan
Social
Local
Backlinks
Visitors
Search Ranking
SEO
Mobile
Usability
Technologies
O P T I M I Z E
P R O M O T E
M E A S U R E
SEO
Great, your title contains between 10 and 70 characters.
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.
� Title
��� ���
Belfius Bank
Length: 12 character(s)
Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potentialorganic advertisement and encourages the viewer to click through to your site.
Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta descriptionrelevant to the content of that page.
� Description
��� ���
Welkom bij Belfius Bank, (jonge) particulier, ondernemer, of openbare ofsocialprofitinstelling! Welk project u ook hebt, bij ons vindt u de financiële oplossing.Bienvenue chez Belfius Banque où (jeunes) particuliers, entrepreneurs, institutionspubliques ou sociales trouveront une solution financière à leurs projets.
Length: 322 character(s)
This is an example of what your title and description will look like in Google™ search results.
� Google Preview
��� ���Belfius Bank
www.belfius.be/
Welkom bij Belfius Bank, (jonge) particulier, ondernemer, of openbare of
socialprofitinstelling! Welk project u ook hebt, bij ons vindt u de financiële
oplossing....
This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probabilityof ranking high in the search engines.
� Keywords Cloud belfius 11 financial 2 corporate 2 start 2 banque 2 pulse 2
banking 2 bienvenue 2 communication 2 welkom 2
SEO
Great, your title contains between 10 and 70 characters.
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.
� Title
��� ���
Belfius Bank
Length: 12 character(s)
Ideally, your meta description should contain between 70 and 160 characters (spaces included).
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potentialorganic advertisement and encourages the viewer to click through to your site.
Ensure that your meta description is explicit and contains your most important keywords. Also, each page should have a unique meta descriptionrelevant to the content of that page.
� Description
��� ���
Welkom bij Belfius Bank, (jonge) particulier, ondernemer, of openbare ofsocialprofitinstelling! Welk project u ook hebt, bij ons vindt u de financiële oplossing.Bienvenue chez Belfius Banque où (jeunes) particuliers, entrepreneurs, institutionspubliques ou sociales trouveront une solution financière à leurs projets.
Length: 322 character(s)
This is an example of what your title and description will look like in Google™ search results.
� Google Preview
��� ���Belfius Bank
www.belfius.be/
Welkom bij Belfius Bank, (jonge) particulier, ondernemer, of openbare of
socialprofitinstelling! Welk project u ook hebt, bij ons vindt u de financiële
oplossing....
This Keyword Cloud provides an idea of your most frequently recurring keywords. They are likely to be the keywords with the greatest probabilityof ranking high in the search engines.
� Keywords Cloud belfius 11 financial 2 corporate 2 start 2 banque 2 pulse 2
banking 2 bienvenue 2 communication 2 welkom 2
HELLO > THE PROBLEM WE SOLVE
Your website is missing a rel="Publisher" link to your Google+ Page. This type of authorship markup is great for your brand. It ensures that yourcompany is featured in SERPs, as opposed to only individual authors as is common with rel="Author".
� Google+ Publisher
��� ���
Your website is missing a rel="Publisher" tag for linking to your Google+ Page.
Limit the number of links to 200 per page. Use Nofollow to optimize the juice that you want to pass to each link.
� In-Page Links
��� ���
We found a total of 14 link(s) including 0 link(s) to files
Anchor Type Follow
Étudiants External Links Follow
Scholieren en studenten External Links Follow
Private Banking Internal Links Follow
Zelfstandigen en kmo's Internal Links Follow
Corporate Internal Links Follow
Publieke en socialprofitinstellingen Internal Links Follow
External Links: NoFollow ( 0% )External Links: Follow ( 2.3% )Internal Links ( 97.7% )
Congrats, your web page does not contain any broken internal links.
Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future,take the time to replace or remove each one.
� Broken Links
��� ���
No broken links were found on this web page
Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.
� Backlinks Counter
��� ���
976,265
Great, your website directs www.belfius.be and belfius.be to the same URL.
Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two differentwebsites.
� WWW Resolve
��� ���
This website with and without www redirects to the same page.
Good, your website's IP address is forwarding to your website's domain name.
To check this for your website, enter your IP address in the browser and see if your site loads with the IP address. Ideally, the IP should redirect toyour website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.
� IP Canonicalization
��� ���
Yes
Great, your website has a robots.txt file.
A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specificdirectories and pages. It also specifies where the XML sitemap file is located.
Click here to check your robots.txt file for syntax errors.
� Robots.txt
��� ���
http://www.belfius.be/robots.txt
Your website does not have an XML sitemap - this can be problematic.
A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes andimportance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google™ Webmaster Tools and Bing Webmaster Tools.It is also good practice to specify your sitemap's location in your robots.txt file.
� XML Sitemap
��� ���
Missing
Consider rewriting your URLs.
Your site's URLs contain unnecessary elements that make them look complicated. A URL must be easy to read and remember for users. Searchengines need URLs to be clean and include your page's most important keywords. Clean URLs are also useful when shared on social media as theyexplain the page's content.
� URL Rewrite
��� ���
Warning! We've detected parameters in a significant number of URLs.
Great, you are not using underscores (these_are_underscores) in your URLs.
While Google™ treats hyphens (these-are-hyphens) as word separators, it does not treat underscores as word separators.
� Underscores in the URLs
��� ���
Great, you are not using underscores (these_are_underscores) in your URLs.
Flash should only be used for specific enhancements. Although Flash content often looks nicer, it cannot be properly indexed by search engines.Avoid full Flash websites to maximize SEO. This advice also applies to AJAX.
Frames can cause problems on your web page because search engines will not crawl or index the content within them. Avoid frames wheneverpossible and use a NoFrames tag if you must use them.
� Blocking Factors
��� ���
Flash: No
Frames: No
HELLO > THE PROBLEM WE SOLVE
OUR 3 CORE DIFFERENTIATORS
QUICKSIMPLE
AUTOMATIC
THIS IS WOORANK’S DNA
HELLO > HOW WE DO IT
CONVERT
ADOPTION
RETAIN
EXPANSION
TRIALSIGN-UP
*REACTIVATION*
ATTRACT
CUSTOMER SUCCESS > OUR FRAMEWORK
CUSTOMER SUCCESS > OUR FRAMEWORK
WHY AUTOMATE THE CUSTOMER JOURNEY?
ATTRACT: TURN STRANGERS INTO LEADS CONVERT: FROM LEADS TO SALES RETAIN: GROW LOYALTY & REVENUE
CUSTOMER SUCCESS > OUR FRAMEWORK
GROW YOUR EMAIL LIST WITH A LEAD MAGNET A MARKETING CONSULTANT GIVING AWAY
A FREE 45-MINUTE STRATEGY SESSION
A WINE BUSINESS GIVING AWAY A FREE BOTTLE OF WINE
A TECH COMPANY GIVING AWAY A FREE T-SHIRT TO ANYONE WHO SIGNS UP FOR A FREE TRIAL
A TECH COMPANY OR BRAND THAT CAPTURES LEADSBY OFFERING A FREE WEEKLY OR MONTHLY NEWSLETTER
ATTRACT > YOUR INBOUND MARKETING MACHINE
WEBSITE
BLOG
GUIDES
CARTOONS
VIDEOS
NEWSLETTER INFOGRAPHIC
ATTRACT > WOORANK INBOUND MARKETING MACHINE
ATTRACT > GOAL = CAPTURE LEADS
CUSTOMER SUCCESS STARTS WITH
ACQUIRING THE RIGHT CUSTOMERS 🤓 🤕 😭
ATTRACT > THE IDEAL CUSTOMER PROFILE
🤓🤓🤓🤓 🤕🤕🤕🤕🤕 😭🤓🤓🤓🤓 🤕🤕🤕🤕🤕 😭🤓🤓🤓🤓 🤕🤕🤕🤕🤕 😭🤓🤓🤓🤓 🤕🤕🤕🤕🤕 😭🤓🤓🤓🤓 🤕🤕🤕🤕🤕 😭
ATTRACT > THE IDEAL CUSTOMER PROFILE
ATTRACT > THE IDEAL CUSTOMER PROFILE
ATTRACT > THE CUSTOMER THINKING JOURNEY
FREE WHITEPAPER FREE GUIDES & TIPS
FREE CHECKLISTS FREE VIDEOS
FREE KITS
FREE WEBINARS CASE STUDIES FREE SAMPLE
PRODUCT SPEC SHEETS CATALOGS
FREE TRIALS DEMOS
FREE CONSULTATIONS ESTIMATES OR QUOTES
COUPONS
AWARENESS STAGE
CONSIDERATION STAGE
DECISION STAGE
AUTOMATION MARKETING > TOOLS
COMMUNICATE PERSONALLYWITH EVERY SINGLE USER
CONVERT ENGAGE RETAIN GROW
AUTOMATION MARKETING > GOAL
AUTOMATION MARKETING > USER SEGMENTATION
65% HAVE CREATEDONE PROJECT+
WITH ANALYTICS SYNCED: 55% WITH KEYWORDS DEFINED: 68% WITH COMPETITORS SET: 53% WITH CONTACTS EMAIL 2+: 11%
AUTOMATION MARKETING > USER SEGMENTATION
AUTOMATION MARKETING > LIFECYCLE NURTURING
MARKETING AUTOMATION
AUTOMATION MARKETING > LIFECYCLE NURTURING
CONVERT
ADOPTION
RETAIN
EXPANSION
TRIALSIGN-UP
*REACTIVATION*
ATTRACT
CUSTOMER SUCCESS > OUR FRAMEWORK
CONVERT > ON-BOARDING
FROM EDUCATION TO ADOPTION WHAT DO EARLY WINS LOOK LIKE?
RUNNING FIRST 5 REVIEWS ADDING COMPETITORS
CREATING FIRST ADVANCED REVIEW LINKING GOOGLE ANALYTICS LINKING SOCIAL ACCOUNTS DOWNLOADING FIRST PDF CUSTOMIZING TEMPLATE
CONVERT > ON-BOARDING
CONVERT > ON-BOARDING
CONVERT > ON-BOARDING
CONVERT > ON-BOARDING
NEW USER DAY 1
PERSONAL HELLODAY 2 FEATURE #1
DAY 6 FEATURE #3
DAY 7 PERSONAL #2
DAY 8 FEATURE #4
DAY 10 FEATURE #5
DAY 12 PERSONAL #3
DAY 0 WELCOME
DAY 4 FEATURE #2
DAY 13 END REMINDER
DAY 14 END OF TRIAL
CONVERT > ON-BOARDING
CONVERT > ON-BOARDING
CONVERT > ON-BOARDING (AND SELF-SERVICE SUPPORT)
GIVE A COMPELLING REASONTO KEEP COMING BACK
MAKE LOYAL CUSTOMERS FEEL SPECIAL IN-APP NOTIFICATIONS (NEW FEATURES)
RE-ENGAGE SLIPPING-AWAY USERS PROMOTE YEARLY UPGRADES
FEEDBACK MONITORING
RETENTION > GIVE A GREAT REASON TO COME BACK
RETENTION > NET PROMOTER SCORE
AN EXCUSE TO ENGAGE THE CUSTOMER INTO MORE SPECIFIC QUESTIONS
BIG PRODUCTREVAMP
PRODUCT LAUNCH
MARKETING AUTOMATION
RETENTION > IT REALLY WORKS
THANK YOU VERY MUCH LINKEDIN: BORIS DEMARIA
START YOUR FREE TRIALON WOORANK.COM
CUSTOMER LIFECYCLE