1. 1. Representation of women in Bangladeshi TV Advertisement Course code & Name: WGS304; Gender, Media & Communication Presented to Ishrat Khan Barsha Assistant Professor Dept. of Women & Gender Studies University of Dhaka Presented by Mehedi Hasan Shamim 3rd Year, 5th semester Class roll: 12
2. 2. Contents Introduction What is Advertisement Purposes of Advertisement Women in TV Advertisement Comparison of womens representation in TV Advertisement Irrelevant representation of women in TV Advertisement Recommendations Conclusion References
3. 3. Introduction Women are shown in advertisement are too often only housewives dependent on men; sex objects, passive and not involved in making major decisions. The roles which women portray in advertisements have been the subject of much public criticism.
4. 4. What is Advertisement A form of marketing communication Action of calling something to the attention of the public especially by paid announcements. A picture, short film, song, etc. that tries to persuade people to buy a product.
5. 5. Purposes of Advertisements Introducing Products Creates ground for personal selling Creates image for the product or services Increasing market Builds goodwill
6. 6. Women in TV Advertisement Women are usually represented in Bangladeshi TV advertisement as Symbol of Beauty's Mother and Cook Sex objects Women are inferior to men etc. Sometimes women are also represented as irrelevantly in TV advertisement.
7. 7. Women are represented as symbol of beauty
8. 8. Women as Mother & Cook in Advertisement
9. 9. Women are sex object in advertisement
10. 10. Women are shown as more interested in sexual intercourse than man; really its insulting for women
11. 11. Representation of women in same products advertisement from decade to decade Before 2000 After 2000
12. 12. Irrelevant representation of women in TV advertisement
13. 13. Recommendations for womens representation in TV Advertisement o To make gender sensitive advertisement o Should not use women in sexual products advertisement o Make Suitable advertisement for products o Irrelevant representation of women in advertisement should be excluded
14. 14. Conclusion Man likes to imitate others. Moreover media has a great influence on society. So womens representation in advertisement is a crucial issue for our society. As per as possible we should represented the women as positively in TV advertisement. It can be bring a great change in our society.
15. 15. References www.dailymail.co.uk accessed on 08 May, 2015 www.youtube.com accessed on 08 May, 2015 www.wiki.org accessed on 09 May, 2015
16. 16. Thank You All