women in the media (remember?). women_should_represent_women_in_media. html
TRANSCRIPT
Women in the Media (Remember?)
• http://www.ted.com/talks/megan_kamerick_women_should_represent_women_in_media.html
Media Importance
• Women's social identities are, at least in part, created through media representations (Connell 2005)
• Hegemonic masculinity and hegemonic femininity
• Ferguson (1983) girls magazines prepare women for feminised roles
Women at the top?
• Men make up the majority of upper management in media– Gatekeeping (Gans 1974 and Dutton 1984)– Agenda setting– Dominant and ruling class ideology
• Society and its values
Representations in the MediaMen
• Sexually dominant• Aggressive and physically
strong• Independent• Competitive
• Not involved in household roles• Rational• Task orientated• Unconcerned with physical
appearance
Women
• Sexually passive• Passive and physically weak
and small• Dependent• Non-competitive or
competitive through children• Household responsibility
• Emotional• People Orientated• Must be pretty, slim and
attractive at all times
Stereotypes – Female
• The WAG• Sex Object• Super mum• Angelic• Ball Breaker• Victim
Stereotypes - Men
• Jock• Strong silent type• Big shot• Action hero• Buffoon
Consequences• Health issues• Cosmetic
Surgery• Dissatisfaction• Fulfilling the
prophesy
Is it changing?
• http://www.youtube.com/watch?v=1OWqz5FMEY0