women in tech (& design)

Run The World (Girls)

LUXR.CO DECEMBER 2011

preach it beyoncé


Janice Fraserwww.luxr.co

@clevergirl

TWEET!


What do you love to do?


What I love


Now I’m going to talk about a

distraction that gets in the way of

that love & fabulousness.


set the stage


SUPPORT


MEN WOMEN SPONSORS


IS IT TRUE?


IT DOESN’T MATTER


When a person enters a situation

where they know that they may be judged because of

their identity,and when success really

matters


WE BECOME VIGILANT.


SUBCONSCIOUSLY ANXIOUS.


THE EFFECT IS TAXING.


IT DIMINISHES PERFORMANCE


AND MAKES US LESS LIKELY TO PUT


OURSELVES IN THAT SITUATION AGAIN.


IT DOESN’T MATTER IF THE BIAS IS REAL


FEAR OF CONFIRMING A NEGATIVE STEREOTYPE LEADS TO INCREASED STRESS.


Mechanics of Stereotype Threat


WHAT TO DO?


MEN WOMEN SPONSORS


CUES MATTER

1. Critical Mass: 33% will reduce the effect

2. Neutralizing language

“I believe that you can be great at...”

“People like...do well here”

3. Change your internal narrative


HOW DOES IT FEEL WHEN

YOU’RE TRYING TO GET “IN”?


1. BELIEF: This is a meritocracy

2. DOUBT: Why is this so hard?

3. AWARENESS: Maybe it’s hard because I’m different.

4. BELIEF: I’m up to the challenge!

4 Steps To Owning It


1. In any situation where you want to change the balance, aim for 50%, settle for 33%.

2. If there is an opportunity to write or speak in public, say yes.

3. If you say yes, don’t cancel.

4. If you have to cancel, don’t blame your kids.

5. If you get clobbered, invite them to shut the fuck up.

6. If they ask you about child care, suggest that they ask Dave Hornik or Jay Adelson how they manage.

7. Don’t flirt.

8. Be yourself. Really a lot.

What I’m asking of you

women in tech (& design)

Entertainment & Humor

im different

dont irt

distraction thatgets

way ofthat love

dave hornik

negativestereotype leads

oftheir identity

jay adelson