Emma CartmellPartner at Exsede

Women Entrepreneurs Meet up#girlpower

Why Women Should Lead

Women led companies:

• Average 35% higher ROI

• Bring in 12% higher revenue

• Use 1/3 less capital to achieve comparable early-year revenues

Organizations with Women in top management positions achieve:

• 35% higher return on equity (ROE)

• 34% better total return to shareholders

VC are already learning to bet on women:

• In 2012, nearly 20% of angels invested in women-led businesses

– up > 40% from the previous year

• In 2013, 13% of VC deals went to Women-led-businesses

– That’s nearly a 20% jump over 2012

Questions We’ll Explore

• How to get the funding to start your company

• How to bring your company to market

• Innovators are not always expert business people – how do you overcome this?

• What does it take for a customer to take a risk on a smaller innovative company?

• How do you hire the right team?

What You’ll Learn

The issues, challenges and opportunities that exist for women starting their own companies.

You will learn:

• How to uncover needs within that represent opportunity for innovation

• What challenges entrepreneurs face in bringing products to market

• What criteria investors expect to see before funding a company

About the HostEmma Cartmell - Partner @ Exsede

• Founder @ Exsede• President @ Austin

HIMSS Chapter

• Previously– COO @ Nantworks

Healthcare Fund– COO @ Abraxis

Bioscience– VP Advanced

Healthcare @ SAIC

• Leverage the knowledge gained in my career to help companies be successful in the Healthcare IT Marketplace.

• Work with Innovative clients to solve healthcare delivery problems

• Mentor women executives and entrepreneurs

What I Do

• Don’t be afraid to get your hands dirty

• It’s OK to be one of the Boys

• Join a Professional Organization

• Take every opportunity to talk to customers and prospects

• Look for gaps in the market

A Few Things I’ve Learned