Networking in the Digital World

April 17, 2012

1

Who we are:

Mia Shernoff –EVP Marketing

Valerie LaSusa – CEO

Diane Dolinsky-Pickar – Founder

2

3

A Digital Minute in 2012 Represents….

Skip to the presentation of

Diane Dolinsky-Pickar

4

Why we are Here: Networking in a…

Digital Networking to Get Attention,

Career Opportunities & Exposure

10 Best Digital Tactics

Step #1: The Essential Elements: Signature

Your digital signature

Step #1 (cont’d)

Business card

Gravatar.com

Google Alerts for your name

and your brand

7

Step #2: Strategically Fill Out Your LinkedIn Profile

Headlines, recommendations, professional pictures, oh my!

Step #3: Self-publishing as a Key Strategy

Step #3 Self-publishing (cont’d)

10

Step #3 Self-publishing (cont’d)

Make your own blog

11

Step #3: Self-publishing (cont’d)

Co-authors & Collaborators

Competitors? Heck no!

Google+ Hangout with Catherine Morgan

Step #4: Become an Authority on Q&A

LinkedIn Answers

Quora

Stackoverflow

Webgrrls

Meetups, etc.

Step #5: Get to Know the Big Guerrillas

Facebook

• The virality of the News Feed view, 11000

• Sharing

• What commenting does

• Secret groups

Step #5 Guerrillas (cont’d)

Twitter

• Always use hashtags

• Twitter bio search tool: followerwonk.com

15

Step #5 Guerrillas (cont’d)

Tweeting: use interactions, mentions, questions

Example: answering

requests for help,

“Anyone know..?”

16

Step #6: Take It from Online to Offline

Step #7: Set Reasonable Expectations

“The best chicken soup simmers gently a long time”

Step #8: Investigate New Tools and Trends

Explore new concepts! E.g.: “Gamification” as a new trend?

Step #9 Seek Further Resources

Mojo40 blog posts about your UVP and your elevator speech

Online & offline learning resources onwww.mojo40.com/resources/

20

Step #10 Teach, Learn and Share

She who knows, teaches, and she who doesn’t, learns.

Q&A 22