wmprsa teaching pr
TRANSCRIPT
Going from PR Professional to PR Professor
By Tim Penning, APRFor
What Other Profs Said…✏ “Don’t think you’ll work shorter hours”✏ “You have to connect experience to
theory”✏ “Understand the curriculum context
in which you teach”
Professional --> Professor =✏ Practice ---> theory
✏“Facts are the world’s data. Theories are structures of ideas that explain and interpret facts” -Stephen Jay Gould
✏ Validity ---> generalizability✏ Doing ----> teaching
Teaching =✏ “NOT the filling of a bucket, but the
lighting of a fire” ✏ --William Butler Yeats
Pedagogy = ✏ Inform--just lecture✏ Explain--examples✏ Show--’war stories’, guest speakers✏ Engage--discussion, activity, assignments✏ Inspire--connect to theory, big picture
Types of Teaching Jobs✏ Adjunct (keep the ‘day job’)✏ Visitor (full-time, 1-year contract)✏ Affiliate (permanent visitor)✏ Tenure track
✏Assistant, Associate, Professor
Teaching “Loads”✏ 2-2✏ 3-3✏ 4-4
Types of Universities✏ Teaching✏ Research
✏ Carnegie Classification✏ http://www.carnegiefoundation.org/classifications/index.asp
Professor’s Job Description✏ Teaching, advising✏ Scholarship/Creative/Practice✏ Service
✏ This is the basis of tenure reviews
Resources✏ Commission on Education in PR✏ PRSA Educator’s Academy✏ Learning to Teach PR✏ PROpenMic✏ PR Profs Blog
Questions?✏ Tim Penning, APR✏ Associate Professor✏ School of Communications, GVSU✏ [email protected]