wmo workshop on public weather services – publicity david hui macao, 18 april 2013
TRANSCRIPT
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WMO Workshop on Public Weather Services –
Publicity
David Hui
Macao, 18 April 2013
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People only take action if they trust the warnings
Warnings
+ TRUST
Q: How to gain this trust when warnings are issued only occasionally?
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Relevance + Visibility = Credibility
Build up credibility through education and outreach
Establish good connections with users
Assure on a daily basis integrity & readiness
Establish/ maintain scientific capabilities
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Publicity Pamphlets
• Pamphlets on weather warnings– Meanings– Response actions
• Precautionary announcements included in warnings to advise response actions
• Low cost and detailed
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Publicity Video
• 30 – 60 seconds video on weather warnings– With emphasis on respons
e actions
• Also for promoting new services
• Impressive, briefed, expensive
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TV, the most popular channels to access weather information
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Let’s exercise Let’s exercise again @ PWS again @ PWS
workshopworkshop
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Group Exercise: Make your warning known in 1 minute
• From groups• Discuss and select one warning
system of your NHMS• Write a video script to publicize actions
to be taken when warning in force.• Keep it short and simple• Read it out, or present it in your own
way
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Samplehttp://www.isd.gov.hk/eng/api_more.htm#o