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Beyond technology, why the mobile experience matters

Yusuke KandaCEO, ACCESS Systems Europe

A Provocative Question…

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Why should enterprises care about which OS runs on their mobile?

A Different Angle…

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Why the mobile experience matters

for enterprise and users alike

… revealing Critical Questions

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• How to provide the optimal user experience which is the condition of real results

• At the same time securing a scalable answer to enterprise needs

Not just the mobile OS, but a combination of factors

The Key Factors

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Innovative devices

Consistent User Experience

User empowered

Rich ecosystem

IndustryStandards

Customizedaccess capabilities

New usagesand services

Fast, cost-effectivedevelopments

ACCESS Linux Platform value proposition

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Platform Extensions

World Class Experience

Application Suite

Optimized Middleware

ACCESS Developer Network

Linux CoreIntegration

Services

Where the platform matters…

• Advanced ALP 3.0 UI capabilities– next-generation UI engine allows the creation of a

highly effective and customized User Experience.

• LiMo compliance – helps reduce handset development requirements

and time-to-market for handset manufacturers, operators and application developers.

• Operator platform extensions– provides time to market advantages for device

vendors, and can be licensed by ALP customers interested in pursuing opportunities with an operator.

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Innovation AND standardization

• Open• Advanced• LiMo - compliant

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Advanced User Experience environment

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Application

Application Logic

PresentationControls

Advanced UI Engine

Director

Actor(Look & Feel)

CoreEngine

Application

Application Logic

PresentationControls

Application

Application Logic

PresentationControls

Application logic separated from presentation layer

Application R&D investments are preservedDeep, easy customization possible

Consistent user experience

Advanced UX integrated in the platform

• Exposes all platform capabilities to UI designers– Simultaneous rendering of data from various sources– Concurrent rendering of 2.5D and 3D graphical

environments– Outstandingly smooth transition between applications

• Integration removes boundaries – Construct cutting-edge, consistent user experiences– Creativity and customization pushed to the limits of the

hardware

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NetFront Browser: full access to the “cloud”

• Most widely deployed: over 700 millions deployments worldwide

• Broad embedded platform compatibility

• Standards-based• Full-internet experience• Easily customizable, adaptable

to OEMs requirements• Scalable to broad scope of

devices

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Another rich UI approach: NetFront Widgets

• Simplify access to Internet content, easy and fast• Bring “smartphone quality” user experience to a feature

phone• Fully standards-compliant with BONDI and W3C• Interoperable through several platforms

– Mobile: BREW 3.1.5, Windows Mobile, S60– PC: Windows XP Service Pack 2 and above, and Windows Vista

Service Pack 1.

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NFB Widget Services Support

• NFB Widgets supports Web 2.0 Services

• NFB Widgets supports existing and new services

• Hi Functionality NFB Widgets– Widgets interact with other

applications, – C an use several web API’s from

different domains– SIP/IMS (Presence / IM / DLNA

widgets)

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Access to new Mobile Content and Services

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Multimodal Services

Weather forecast

Emergency

Mobile Wallet

Digital TV

The value of the the ecosystem

Confidential

Serviceproviders

OEMs / ODMs / Consumer electronic

manufacturers

Mobile network operators

StrategicISVs

Middleware/infrastructure

partners

System integrators/ distributors

Contentproviders

Linux community

Silicon vendors

ACCESS Connect Ecosystem: ACE™

• Global ecosystem partner program for all ACCESS products

• Premier ecosystem for innovative products in convergence and mobile solutions

• Accelerate specific integrated solution development

Confidential

Confidential

Over 100 ACE partners

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Thank You!