WIX ResearchAn introduction and exploration.

Introduction

WIX was founded in 2006, with the mindset to create a platform that allows anyone to create their own website for free. Today they have 90 million users in over 190 countries, offering full customisable designer-made templates. They have offices all across the world, for example, New York, Ukraine and Germany.

Themes

Upon opening WIX, you are required to either create an account or sign in. Once the account has been entered, and one decides on creating a website, WIX asks a variation of questions about what the website is for, and in the case of creating a magazine, what they magazine offers and what type of facilities are reqired. This could range through anything from the ability to contact the company, to recent news etc.

Theme 1: Spark

Theme 1: Spark

The first theme, Spark, is considerably concise, smart and simple. In relation to my magazine, this may portray Artista in this particular way, and addresses the featured contemporary art within the magazine. The font of the theme, is substantially simple and easy, which will prove convenient for my audience to read. The use of the red colour is undoubtedly eye-catching and forward, concepts I’d like my magazine to employ. The use of the colour is also unisex, allowing for my magazine to target both genders, relating to my magazine’s unisex target audience and the relevance of growing gender equality in the modern day, predominantly in relation to make up. I would like my magazine to employ red, however, the extensive colours within art in general may prove choosing one house theme colour to be difficult, therefore I would prefer to have a theme that doesn’t particularly address one sole colour, so that the website is open to all of the colour schemes that feature in multiple issues of the magazine.

Theme 2: Bouquet

Theme 2: Bouquet

Bouquet, the second theme I explored, really caught my eye due to it’s decorative font. I believe the use of this font would be perfect for this particular make-up issue of my magazine, due to the fact that using make-up allows you to be decorative with your own face, connoting a theme of freedom to be yourself; a theme that I want my magazine to incorporate. The colour of the magazine relates to a very girly concept which can be identified with make up, however this almost excludes the unisex concept of my magazine, therefore it is not suited to my magazine.

Theme 3: Classic

Theme 3: Classic

I really like this theme due to it’s simplicity through colour, layout and font. The font of the theme is basic and simple, which relates to the simplicity of the black and white colour scheme. I feel like this not only applies to my unisex theme, but I also believe the theme creates a great base, allowing the website to be buildable and open to a range of colours for each issue. This allows me to switch the featuring colours with each issue of the magazine. The layout is professional and contemporary, relating to the professional feel of the magazine, and the art featured.

Theme 4: Delight

Theme 4: Delight

Delight, the final theme I selected, is considerable different to the rest of the themes. The incorporation of yellow sets this theme aside, and it positively eye-catching. However, yellow is a colour that is rarely employed in make-up looks. This could be a positive aspect, convincing those targeted to step outside their comfort zone with their make up art, or ambiguously it could put those off of the magazine for being too extravagant. I feel that the font of the magazine is particularly artistic and bold, with a simple and easily-navigated layout.

Target Audience Opinion

In order to strengthen the reasoning of my choices, I acquired the opinion of my target audience. To do this, I used www.surveymonkey.co.uk . This allowed me to create my own survey, that I could link to and post to my target audience. The survey discusses the areas of layout, font, colour scheme and overall opinion.

SurveyMonkey

Layout

Font

Colour Scheme

Overall

SurveyMonkey: Multiple Platforms

SurveyMonkey: Results

Layout:

SurveyMonkey: Results

Font:

SurveyMonkey: Results

Colour Scheme:

SurveyMonkey: Results

Overall:

Conclusion

Although I like certain aspects off all of the fonts, I believe that Spark colour theme is too specific on one colour, and that others would inconveniently clash with the red. Bouquet is more gender specific than I’d prefer, despite my love of the decorative font, and Delight’s yellow colour scheme proves to be a bit more extravagant than I’d like my magazine to be.It is evident through my target audience research that Classic is the most popular choice, followed by Spark and Bouquet, and lastly, Delight. Therefore, the theme I would like to choose is the Classic theme, due to it’s buildable set up, favourable font and colour scheme and popularity with my target audience.