Introduction to Video Optimization

Simply put, video SEO is the application of SEO best practices to ensure that your video content achieves maximum visibility among your target audience

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Video SEO

About best practices for online video publishing

To be used in conjunction with overall best practices for general SEO

Something that plays an important role in an overall video strategy

Types of Video Optimization

Main Strategies for Video Search Optimization

Posted -Video syndication + SEO

Hosted -Website video + SEO

Optimization of video content that is on your website

Optimization of video content uploaded or syndicated to video sharing sites, social media websites, etc…

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Why Video Optimization

Video SEO with YouTube enables dealers to attain greater exposure of their video content –even beyond the YouTube community.

YouTube and other video sites can be optimized to show up in search results for targeted keywords. This is a direct result of Universal Search, which has been adopted by all top tier search engines.

Taking up an additional spot within the SERPs can provide several benefits, including boosting your dealership’s brand, and simply taking a spot that potentially could otherwise be held by a competitor.

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Benefits of Website Video Optimization (hosted)

When your goal is to generate traffic to your website & your video content

Benefits:

Control:

on-page text user-experience, etc... action/conversions

brand experience Better measurement capabilities Generate traffic directly Exposure to related content Can strengthen overall website SEO

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Benefits of Posted Video Optimization

When your goal is to generate video views, brand recognition, and social interaction/buzz

Benefits:

Take advantage of a large audience and viral social nature Take advantage of pre-established authority and rankings Easy way to get into organic & universal search -thumbnails Show up multiple times in SERPS Works with or w/o a strong website presence

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Video in the SERPs

80%

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Hosted Video

Posted Video

Video Optimization

Discover how quick and easy it is to drive hordes of free traffic to your sites using free video submission sites.

Video TitleYour Profile

Description

Video URL

Video Share

Video View

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Successed Formula for Business

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" Promote Product, Services via Live Video Interaction "

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