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With todays hectic lifestyles, timesaving products are increasingly in demand. Perhaps

one of the most obvious examples is fast food. Today the demand for the, hectic

lifestyles, timesaving products are increasingly. Obliviously one of the example is Fast

Food Industry. The rate of growth in consumer expenditures on fast food has led most

other segments of the food-away-from home market for much of the last two decades.

Since 1982, there is growth rate in consumer spending at fast food. The consumersspent at fast food outlets grew at an annually he proportion of away-from-home food

expenditures on fast food also increased.

Ref:http://www.ers.usda.gov/publications/foodreview/jan1999/frjan99b.pdf , Causes

and Consequences of Fast Food Sales Growth, Mark D. Jekanowski, January-April 1999

Everyone eats Fast Food even knowing that it is not healthy for them. Reasons are

because of speed, convenience and price. However, fast food has many hidden costs,

including the high price of bad health. Not to mention the fact that for such cheap food,

you're actually being overcharged by a big amount. So the real reason is not price, but

convenience. You can get much cheaper food by cooking for yourself, but you are not

always at home to do the cooking, or you do not always feel like cooking.

http://www.bargainist.com/deals/2007/09/12-cheap-alternatives-to-fast-food/ POSTED

ON 09/07/2007

Now People want quick and convenient meals they do not want to spend a lot of time

preparing meals, traveling to pick up meals or waiting for meals in restaurants. That

result, consumers rely on fast food. Knowing this fast food providers are coming up with

new ways to market their products that save time for consumers. The rapid rate at

which the fast food industry continues to add outlets is as much a reflection of consumer

demand for convenience as it is a reflection of demand for fast food itself. Expanding

the number of outlets increases accessibility, thus making it more convenient forconsumers to purchase fast food. Rising incomes, longer workdays, and a growing

tendency for both spouses to hold full-time jobs are widely credited. This trend rise in a

way from home expenditures to fast food especially benefits from these trends. The fast

food industry focuses heavily on rapid consumer turnover, speed of service, and take-out

sales. Most fast food chains emphasize convenience and low prices by offering a narrow

range of menu items.

Ref:http://www.ers.usda.gov/publications/foodreview/jan1999/frjan99b.pdf , Causes

and Consequences of Fast Food Sales Growth, Mark D. Jekanowski, January-April 1999

There is a need to conquered Sales because it is a beast., it is the reason why "location,

location, location" is so true in site selection.

Ref:http://en.allexperts.com/q/Running-Restaurant-2285/2008/8/key-success-factors-

fast.htm

In the Fast food industry, the critical success factors are: Location, Menu selection,

Advertising, Value, and Operating systems.

Ref:http://www.smartcompany.com.au/Blog/Marcia-Griffin-Blog/20080902-Critical-

success-factors.html(Critical success factors ,Wednesday, 3 September 2008 ,By Marcia

Griffin)

As we talk about the location theory, there are 16 classic location factors: availability of

raw materials, transportation, market, energy, labor, capital, technical knowledge, scale,

agglomeration, demand, competition, government influence, tradition, random factors,

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environmental factors, and perception. The cover these factors is an important varies by

industry or individual company management.

Ref:http://www.dailyspeculations.com/Connections/connections_location.html(Victor

Niederhoffer & Laurel Kenner) 1/5/4

Today, the Site location matters a lot. A poor location decision can have much greater

and more immediate effects on operating efficiencies and cash flow

Ref:http://articles.directorym.net/7_Keys_to_Facility_Location-a934546.html, 7 Keys to

Facility Location, John T. Mentzer, 2008

The fast-food industry spends over a billion dollars a year on catchy slogans to lure

consumers for example. You deserve a break today!" "Have it your way!" "Run for the

border!" To enter the doors of the competition. But according to new survey the

restaurant's location may be the biggest factor in fast-food purchase decisions.

Consumers that fast service is less important than the convenience of getting to the

restaurant in the first place. Twenty-six percent of adults surveyed by Maritz Marketing

Research of Fenton, Missouri, say that a convenient location is the most influential factor

in their choice of fast-food restaurants. Men are more likely than women to value

convenience, at 31 percent versus 23 percent, and those aged 65 and older value it less

than younger adults.

Ref:http://findarticles.com/p/articles/mi_m4021/is_n5_v18/ai_18225781, Fast food for

thought

American Demographics, May, 1996 by Pamela Kasdan