ASA100 - Members' Announcement - 18 October 2016 View this email in your browser

Dear ASA100 Members

ASA100 Members' Forum - Canberra, 25 October 2016

 

We are now in the final preparations for the ASA100 Members’ Forum on 25 October 2016.  If you have

not registered for the ASA100 Members’ Forum, we encourage you to do so as soon as possible by

responding to this email.  

As previously announced, the ASA100 has secured  Chairman & Yip as the venue for the

ASA100 Members’ Forum dinner.  In addition to our special guest of honour, the Deputy Prime Minister &

Minister for Agriculture, The Hon. Barnaby Joyce MP, the new Chinese Ambassador, Cheng Jingye will

also be attending the dinner.  ASA100 Co-Chair Andrew Forrest and ASA100 Special Advisor Jannette

Cotterell met with Ambassador Cheng Jingye in Canberra last week and the ASA100 looks forward to

building a mutually beneficial relationship with  Ambassador  Cheng Jingye and the Embassy of the

People's Republic of China in Australia.

In  addition  to the dinner, the ASA100 is very excited to present a top line up of speakers including

Ministers, former Trade Ministers and Shadow Ministers, as well as experts in the fields of food fraud

technology, technical & non tariff barriers, the magic marketing ingredients for China and the risks and

rewards of doing business in China.   There will also be an update on the Bonded Free Trade Zone

initiative being developed in the Zhoushan Province.

High Level Meetings - Canberra, 12 October 2016

 

Last week, ASA100 Co-Chairs Andrew Forrest and Jennifer Westacott,  board member Harold

Mitchell  AC and  ASA100 Special Advisor Jannette Cotterell  held a successful  round of high level

meetings in Canberra including with the: 

Minister for Trade, Tourism and Investment, The Hon. Steven Ciobo MP

Minister for Small Business, The Hon. Michael McCormack MP

Shadow Minister for Trade and Investment, The Hon. Jason Clare MP

Shadow Minister for Agriculture and Rural & Regional Australia, The Hon. Joel Fitzgibbon MP

Secretary of the Department of Foreign Affairs and Trade, Frances Adamson

In these meetings, Andrew, Jennifer and Harold prosecuted the case for ASA100 members on a range

of issues.  Importantly, we received a very positive response from both Government and the Opposition, to

support the case for an opt-in unified export brand that ASA100 members can leverage in China.

Attached  to this email are a sample unified export logos that the ASA100  hopes to market test with

Chinese consumers.   The concept is to determine what it will take to ensure that  Chinese consumers

purchase ASA100 members’ products over our competitors from New Zealand and South America.  We

hope to have the chosen unified export brand underpinned by the latest in traceability technology.

Breakfast with the Leaders of ASA100 - Parliament House, 12 October 2016

 

The highlight of the day was the Breakfast with the Leaders of ASA100 event which saw Andrew, Jennifer

and Harold and other ASA100 members host a multi-party breakfast with more than 50 Members

of  Parliament (MPs)  and Senators from all sides of politics including those MPs  that sit on agriculture,

trade and economy committees.  

Assistant Trade Minister, The Hon. Keith Pitt MP and The Hon. Joel Fitzgibbon MP both addressed the

event.  The attending MPs were each provided with a ASA100 Members’ Produce Bag which a number of

MPs declared as the “best gift bag ever”.  The aim of this event was to raise the profile of ASA100 and to

harness the support and understanding, among key stakeholders in Parliament, of the ASA100’s and its

members’ objectives.

We have included  some photos of the event below. 

ASA100 Morning Tea and Andrew Forrest Keynote Address - NFF National Congress, 26 October

2016

 

Please also come along to the ASA100 Morning Tea at the National Farmers' Federation (NFF)

National  Congress on 26  October.   This event has already seen 300 people RSVP which is fantastic.

 Andrew Forrest is giving a keynote address to open the National Congress.  Please note the new time

for the keynote address of 8:40am with the ASA100 sponsored morning tea to follow at 10:30am and an

ASA100 panel discussion on China at 11:20am. 

We are excited at the new momentum being created by the sheer will and determination of the ASA100

leadership and our members.   We know the power of change comes from the commitment and

participation of our members.

 

We look forward to seeing as many of you as possible at the ASA100 Members' Forum next week.

Kind regards

Jannette Cotterell and Matt Caddy

Senior Advisors, ASA100

Andrew Forrest addresses the Breakfastwith the Leaders of ASA100 at Parliament

House on the need for Australianagrifoods to work collaboratively

Shadow Minister for Agriculture and Rural& Regional Australia, The Hon. Joel

Fitzgibbon addresses the Breakfast withthe Leaders of ASA100 on the need for

Australia to support trade and openmarkets

The ASA100 Members’ Produce Bagprovided to the attending Members of

Members of Parliament and Senators atthe Breakfast with the Leaders of ASA100 

Harold Mitchell AC updates the Breakfastwith the Leaders of ASA100 on the

proposed ASA100 pilot testing programwith respect to a unified export brand

Peter Millard (Director, Manildra Group),Jennifer Westacott and Independent MP,

 The Hon. Bob Katter MP with theirASA100 Members’ Produce Bags

Parliament and Senators

Jennifer Westacott with the Minister forSmall Business, The Hon. Michael

McCormack MP

Andrew Forrest meeting with the newChinese Ambassador, Cheng Jingye at the

Embassy of the People's Republic ofChina

Copyright © 2016 Australia Sino One Hundred Year Agricultural and Food Safety Partnership Limited, Allrights reserved.

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PO Box 3155 Broadway, Nedlands, Western Australia 6009

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