with hoda toloui-wallace fundrazr coaching elizabeth george fundrazr marketing
TRANSCRIPT
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with
Hoda Toloui-WallaceFundRazr Coaching
Elizabeth GeorgeFundRazr Marketing
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1. Pre-Launch: How to ensure your campaign will succeed
before it launches
2. Promotion: Learn how to reach out for donations and
promote your campaign.
3. Boost: Push past a lull and revitalize your campaign with
booster tips.
4. Post-Campaign: Engage your donors and finalize your
campaign.
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PART 1:Pre-Launch
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• Title: Motivate people with your title: show urgency and importance of your cause.
VS.
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• Introduction: Cover the 3 W’s; WHO, WHAT, WHY. Focus on how your supporters can make a difference to your cause.
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• Personal Message: Thank people for reading your story and contributing (money & social sharing).
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• Written Pitch: Tell your story; be sure to edit, highlight, and separate into key sections.
Add photos and videos.
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• Image: Get your supporters emotionally engaged with an interesting image that identifies both you and your cause.
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• Video: Get more attention and DOUBLE your donations by adding a video. Learn ‘How To’ by visiting www.youtube.com/fundrazrvideo
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*GIVEAWAY*$25 donation to a lucky participants campaign.
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• Set Goal & Deadline: How much do you need to raise & when do you need it by?
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• Perks: A perk is something you can offer in exchange for a contribution. Give people the opportunity to participate rather than merely contribute.
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*GIVEAWAY*$25 donation to a lucky participants campaign.
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PART 2:Promotion
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• Start Sharing: Make the launch of your campaign an anticipated event.
• Social Equity: Approx. 20% of your goal should be raised by close friends and family to legitimize your campaign for others to donate.
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• Sharing Tools: Utilize the share tools available on your campaign page.
• Facebook Promotion Share on FB at least 3x per week, include images
for extra reach. Create a FB page to post updates, pictures, and
to maintain a giving audience.
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• “Tell A Friend”: Send a Facebook notification directly to your Facebook friends. It’s a great reminder & drives traffic to your campaign.
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*GIVEAWAY*$25 donation to a lucky participants campaign.
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• FundRazr Widget: Host your campaign on websites to create more visibility & build a community.
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How-To Embed Your Campaign Widget
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• Twitter Promotion: Tweet your campaign 1x per day. Ask your followers to retweet.
• Share on Google+: Remember to include names, circles and email addresses.
• Pin it: ‘Pin’ the campaign photo, hashtags, and story details for others to discover.
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*GIVEAWAY*$25 donation to a lucky participants campaign.
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PART 3:Boost
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• Add Updates: Keep friends and supporters engaged by adding updates.
• Thank Your Contributors: This will re-engage existing donors & attract new ones.
• Contact Local Media: After proving your ‘social equity’ reach out to local media.
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• Outreach to Local Bloggers: Tell them your story.
• Take it Offline: Reach out to your community with offline fundraising efforts.
• Add a Perk: A perk can really add excitement to your campaign and give it a boost!
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*GIVEAWAY*$25 donation to a lucky participants campaign.
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PART 4:Post-Campaign
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• Thank Everyone: Ensure people know that you appreciate their contribution.
• Provide an Update: How much did you raise? Where will the money go? How have they helped?
• Transparency: Exceed your goal - Where will the extra money will go? Didn’t meet your goal? Will you have another campaign?
• Fulfillment: If you had perks, it’s time to fill the orders.
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PART 5:Q&A
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*GIVEAWAY*$25 donation to a lucky participants campaign.