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Page 1: with enhanced Nrf2 technologies - api.ning.comapi.ning.com/files/Rdzuenb-s8urzd877uVb1lXTQUjdnyygZZN9hKH0KEL… · youthful appearance with LifeVantage TrueScience Skin Care Regimen

®

with enhanced Nrf2 technologies

Page 2: with enhanced Nrf2 technologies - api.ning.comapi.ning.com/files/Rdzuenb-s8urzd877uVb1lXTQUjdnyygZZN9hKH0KEL… · youthful appearance with LifeVantage TrueScience Skin Care Regimen

Skin Care Market Size and Growth Global: $79 Billion in 2013; +4.2% YOY US: $12.5 Billion in 2013; +2.3% YOY

Source:  Euromonitor.com  Cosme1cs.com  

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• Mitigates visible e!ects of skin damage caused by oxidative stress.

• Steps up skin’s own protective barriers.

• Provides protection against environmental assaults on skin.

• Counterbalances the visible negative e!ects of sun related damage.

Exclusive formulas only available through LifeVantage.

Why Nrf2 Technologies? ®

with enhanced Nrf2 technologies

•  Patent Pending

Page 5: with enhanced Nrf2 technologies - api.ning.comapi.ning.com/files/Rdzuenb-s8urzd877uVb1lXTQUjdnyygZZN9hKH0KEL… · youthful appearance with LifeVantage TrueScience Skin Care Regimen

Prepare to change the look and feel of your skin.Introducing TrueScience™ with enhanced Nrf2 technologies, a revolutionary beauty system proven in a clinical study to visibly address the signs of aging. This regimen o!ers instant and cumulative anti-aging bene"ts.

In just 4 weeks, skin appears renewed and visibly

younger looking.

95% More moisturized and hydrated skin*

94% Smoother skin*

88% Brighter and more luminous skin*

87% Younger looking skin*

*As part of an eight week clinical study, participants were asked to complete a self-assessment survey based on their use of the TrueScience products. Pictures displayed were taken of these participants. Individual results may vary.

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There  is  more  to    visible  signs  of  aging    than  wrinkles…  •  Changes  in  skin  texture  •  Loss  of  skin  tone  •  Dullness  and  loss  of  luminosity  •  Uneven  skin  colora1on  •  Increased  fold  in  the  upper  

eyelid  •  Dark  spots  and  dark  circles  •  Loss  of  moisture  •  Thinner  and  more  delicate  skin  

Female  simulated  imagery  

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Skin Care Regimen •  With the latest in enhanced

Nrf2 technologies for optimal protection against oxidative stress

•  Yuzu fragrance in all products but the Eye Corrector Serum

•  Addresses specific skin care concern beyond wrinkles

®

with enhanced Nrf2 technologies

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®

with enhanced Nrf2 technologies

*Formaldehyde-­‐forming  compounds  ^When  used  as  directed  

All Products •  Sulfate-free •  Paraben-free •  Formaldehyde-free* •  Gluten-free •  No GMOs •  No petrolatum or mineral oil •  No artificial colorants •  30-Day Supply^

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Two Month Clinical Study •  Run by an Independent Clinical Research Center •  86 Women, 35+ years old •  Caucasians, Asians and Hispanics •  Measurements at 0 days, 28 days and 56 days •  Product brand was not disclosed •  No employees, preferred customers or distributors were

involved in the clinical study

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Methodology •  Each subject applied all four (4) products in a specific order,

both morning and evening for 56 days –  Step 1: Ultra Gentle Facial Cleanser –  Step 2: Perfecting Lotion –  Step 3: Eye Corrector Serum –  Step 4: Anti-Aging Cream

•  Subjects were not allowed to use any exfoliating masks or any other skin care products other than makeup during the clinical study

•  Clinic visits at days 0, 28 and 56 for measurements

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Instrumentation Measurement •  Significant improvement

in skin moisture •  Day 28 shows +32%

increase in skin moisture

•  Day 56 shows +42% increase in skin moisture

•  Clinical study shows moisture level improvement over time

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Before and After Softer Lines and Younger-Looking Skin

Day 0* Day 56*

Photos Not Retouched

*As  part  of  an  eight-­‐week  clinical  study,  par1cipants  were  asked  to  complete  a  self-­‐assessment  survey  based  on  their  use  of  the  TrueScience  Skin  Care  Regimen.  Pictures  displayed  were  taken  of  these  par1cipants.  Individual  results  may  vary.  

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Before and After Brighter Skin Tone

Day 0* Day 56*

Photos Not Retouched

*As  part  of  an  eight-­‐week  clinical  study,  par1cipants  were  asked  to  complete  a  self-­‐assessment  survey  based  on  their  use  of  the  TrueScience  Skin  Care  Regimen.  Pictures  displayed  were  taken  of  these  par1cipants.  Individual  results  may  vary.  

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Before and After Upper Eyelid Fold and Crow’s Feet

Day 0* Day 56*

Photos Not Retouched

*As  part  of  an  eight-­‐week  clinical  study,  par1cipants  were  asked  to  complete  a  self-­‐assessment  survey  based  on  their  use  of  the  TrueScience  Skin  Care  Regimen.  Pictures  displayed  were  taken  of  these  par1cipants.  Individual  results  may  vary.  

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Clinical Study: What Users Said*

28 Days

56 Days

94% Loved the fragrance 99% 90% More hydrated skin 95% 89% Will buy the regimen 91% 89% Smoother-looking skin 94% 88% Softer skin 90% 84% More luminous skin 88% 83% Younger-looking skin 87% 81% More even skin tone 83% 81% Firmer-looking skin 85%

78% Less noticeable fine lines and wrinkles 82%

74% Felt younger-looking 80% 74% Better than what I usually use 80%

*Sa1sfac1on  test,  86  women  self-­‐reported,  4  weeks  and  8  weeks  

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Select Skin Care Advertising

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Versus Select Competitive Ads* TrueScience™ Regimen achieved consumer feedback scores

comparable to some of the best skin care available Competitor 28

Days 56

days 89% Perricone® MD Cold Plasma (at 4 weeks) 75% Jeunesse Global Luminesce Cellular Rejuvenation (at 56 days)

Smoother looking skin 89% 94%

80% Nu Skin TruFace (at 3 months) Firmer looking skin 81% 85% 78% L’Oreal Youth Code (at 56 days) Younger looking skin 87%

70% Lancôme Dream Tone (at 56 days) 79% SkinMedica Lytera® (at 56 days) More even skin tone 83%

79% Clarins Double Serum® (at 4 weeks) [Hydric + Lipidic System] 80% Nu Skin 180° System (at 56 days)

Less noticeable fine lines and wrinkles 78% 82%

*Compe88ve  adver8sing  details  available  upon  request  

Cold  Plasma  is  a  trademark  of  Perricone  MD  Youth  Code  is  a  trademark  of  L’Oreal      Lytera  is  a  trademark  of  SkinMedica  Dream  Tone  is  a  trademark  of  Lancôme    Luminesce  Cellular  Rejuvena8on  is  a  trademark  of  Jeunesse  Global  Double  Serum  [Hydric  +  Lipidic  System]  is  a  trademark  of  Clarins  TruFace  and  180°  System  are  trademarks  of  Nu  Skin    

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Talk to the person that brought you here today and let them know

if you are interested as a Distributor or Preferred Customer.

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APPENDIX

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Teasers

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TrueScience Product Brochures

US - English US - Spanish Canada English Mexico Spanish

Japan Japanese Hong Kong - English Hong Kong - Chinese Australia- English

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Other Marketing Materials ®

Introducing TrueScience™ with enhanced Nrf2 technologies, a revolutionary beauty system proven in a clinical study to visibly address the signs of aging. This regimen o!ers instant and cumulative anti-aging benefits.

with enhanced Nrf2 technologies

95% More moisturized and hydrated skin*

94% Smoother skin*

88% Brighter and more luminous skin*

87% Younger looking skin*

• Mitigates visible e!ects of skin damage caused by oxidative stress.

• Steps up skin’s own protective barriers.

• Provides protection against environmental assaults on skin.

• Counterbalances the visible negative e!ects of sun related damage.

Exclusive formulas only available through LifeVantage.

Why Nrf2 Technologies?

In just 4 weeks, skin appears

renewed and visibly younger looking.

14041305.02*As part of an eight week clinical study, participants were asked to complete a self-assessment survey based on their use of the TrueScience products. Individual results may vary. ©2014 LifeVantage Corporation

FOR MORE INFORMATION:LifeVantage Corporation | 9785 S. Monroe St. Sandy, UT 840701.866.460.7241 | lifevantage.com

Product Info Sheet

Prepare to change the look and feel of your skin. Introducing TrueScience™ Skin Care Regimen, proven in a clinical study to help skin look visibly younger in just 4 weeks! TrueScience represents an exciting leap forward to the next generation of skin care – enhanced Nrf2 technologies.

THE TRUESCIENCE PRODUCTS CAN HELP YOU FEELAND LOOK YOUNGER AS WELL AS:

• Protect the skin from visible signs of oxidative stress,

free-radical and photo damage

• Reduce visible signs of aging, fine lines & wrinkles

• Deeply moisturize and hydrate skin

• Improve skin tone and texture

• Boost overall radiance and glow, re-energizing skin

Help protect your skin and improve and maintain your youthful appearance with LifeVantage TrueScience Skin Care Regimen. Give your skin the love it deserves. You – and others – will notice the di!erence!

8 9

Corporate Brochure

n May 2014, the TrueScience brand is expanding with three additional skin care products to accompany the TrueScience Anti-aging Cream to create a comprehensive skin care regimen: the Ultra Gentle Facial Cleanser, the

Perfecting Lotion and the Eye Corrector Serum. All four (including the Anti-aging Cream) are formulated with enhanced Nrf2 technology.

LOOK BETTERThis expanded line of skin care products was created to work in concert with each other to help you look and feel better than ever before, helping give you younger-looking skin that is smoother, visibly firmer, more luminous, more deeply hydrated, and with a more even skin tone. When it was introduced, TrueScience Anti-Aging Cream represented the best of our skin care and Nrf2 technology with moisturizing, smoothing and softening of fine lines and wrinkles, not to mention protecting the skin from the damage of oxidative stress.

Reap maximum benefit by using all four products together as a complete regimen morning and night—the benefits are cumulative. The TrueScience comprehensive regimen addresses these four specific skin care needs:

1. Gently cleanses and renews without drying.2. Hydrates and diminishes discoloration for brighter, even skin tone.3. Smooths and improves the look of fragile skin around eyes.4. Deeply moisturizes and softens skin while diminishing fine lines and wrinkles.

INTRODUCING THE TRUESCIENCETM COMPREHENSIVE SKIN CARE REGIMEN, ALL WITH ENHANCED NRF2 TECHNOLOGY

I

NEWSLETTERSCIENCE

ISSUE 14

Science Newsletter

The expanded LifeVantage TrueScience Skin CareRegimen with enhanced Nrf2 technologies includes:

• Ultra Gentle Cleanser for clean skin without drying

• Perfecting Lotion for brighter looking skin and a more even skin tone

• Eye Serum visibly firms the upper eyelid to help tired looking eyes

• Anti-Aging Cream for smoother, firmer, more deeply hydrated skin with softer fine lines and wrinkles that seem to visibly disappear

Flip Chart

Science Update

page 2

solution: Protandim—the Nrf2 Synergizer® and the only supplement proven in a clinical study to reduce oxidative stress in humans by an average

Protandim activates the body’s natural ability to reduce age-related symptoms on the cellular level.

deliver a biochemical wake-up call to your genes and turning on the body’s ultra powerful network of antioxidant enzymes and protective genes.

Features & Benefits

the face of stress from free radicals

What’s in Protandim?

Protandim

®

Health, a supplement formulated to

Health may provide dogs with the opportunity to be more active and involved in everyday life and family activities.

Features & Benefits

green tea, ashwagandha, bacopa and milk thistle

normal aging in canines—decreased social interaction, loss of prior house-training, sleep disturbance and decreased mobility

FEEL, LOOK, AND PERFORM BETTER with LifeVantage Products

Milk Thistle Extract: (Silybum Marianum

milk thistle is known for its comprehensive detoxification abilities.

Bacopa Extract: (Bacopa Monnieriutilized in Ayurvedic medicine, studies have shown bacopa to be a powerful free radical fighter that can support brain and nervous system health.

Turmeric Extract Rhizome: (Curcuma longaPossessing strong antioxidant properties, turmeric is a potent anti-aging nutrient.

Green Tea Leaf Extract: (Camellia SinensisA powerful antioxidant, green tea has been used in traditional Asian medicine for numerous health concerns, including energy enhancement and weight loss. Numerous studies support these uses.

Ashwagandha Root: (Withania SomniferaNative to India, and surrounding regions, ashwagandha has been utilized for centuries in Ayurvedic medicine for a wide variety of conditions, including as an energy booster and anti-stress remedy.

care products was created to work in concert with each other to help you look and feel better than ever before, giving you younger-looking skin that is smoother, visibly firmer, more luminous, more deeply hydrated and more evenly toned. Now, you can reap maximum benefit by using all four products together as a complete regimen morning and night—the benefits are cumulative.

Regain Your Youthful Appearance TrueScience

TrueScience™ Ultra Gentle Facial Cleanser

TrueScience™ Perfecting Lotion

TrueScience™ Eye Corrector Serum

TrueScience™ Anti-Aging Cream

Canine Health

VP Newspaper

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LifeVantage.com

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What are Enhanced Nrf2 Technologies?

•  Unique, proprietary blend of botanical extracts •  Global ingredients

UNLOCK THE SCIENCE OF ANTI-AGINGLifeVantage® TrueScience™ Skin Care Regimen targets the visible signs of aging. It provides a younger-looking radiance, a result you can see and feel.

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Competitor Competitor Pricing

NuSkin 180° System $225.75 Skin Care Regimen

NuSkin ageLOC® TruFace™ Essence $206.00 30 days

Perricone® MD Cold Plasma $155.00 1 oz. or 30 mL

Jeunesse Global LUMINESCE™ Cellular Rejuvenation

$134.95 0.5 oz. or 15mL

SkinMedica Lytera® $125.00 2 oz. or 60 mL

Lancôme Dream Tone $98.00 1.3 oz. or 40 mL

Clarins Double Serum® $85.00 1 oz. or 30 mL

L’ORÉAL Youth Code $24.99 1 oz. or 30 mL

TrueScience™ Skin Care Regimen •  Retail Value $211.00 •  Distributor and

Preferred Customer Pricing $160.00

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Mother’s Day Promo* ®

with enhanced Nrf2 technologies

•  Celebrate Mother’s Day with DOUBLE QV –  Save $15.00 when you purchase the complete TrueScience™ Skin Care

Regimen^ –  Receive DOUBLE QV when you purchase an individual TrueScience™ product or

complete skin care regimen during the month of May •  DOUBLE increase is ONLY available for TrueScience™ product or products (not the

entire order) •  DOUBLE your QV Promotion May 1 – 31, 2014 •  Maximum of 15-TrueScience™ skin care sets or up to 5,000 OV** by a single

distributorship during May •  Commissions are paid on the PV value of the product and not the OV** •  DOUBLE QV increase does not affect or apply to one’s own monthly PV requirement •  QV increase does not apply to Vantage Pack purchases or the product contained

therein •  No AutoShip or additional product purchase required

*All  markets  except  Mexico  **Also  referred  to  as  Rank  Qualifying  Volume  ^Because  there  is  a  discount  given  with  the  purchase  of  an  en1re  TrueScience™  regimen,  we  will  not  allow  individual  kit  components  to  be  returned.  For  individual  product  purchase  that  is  returned,  the  volume  and/or  commissions  paid  on  that  product  will  be  reversed.  

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Mother’s Day Promo* ®

with enhanced Nrf2 technologies

•  Mexico Celebrates Mother’s Day with DOUBLE QV –  Save $15.00 when you purchase the complete TrueScience™ Skin Care

Regimen^ –  Receive DOUBLE QV when you purchase a complete TrueScience™ skin

care regimen during the month of May •  DOUBLE increase is ONLY available for the complete TrueScience® Skin Care

Regimen (not the entire order) •  DOUBLE your QV Promotion May 1 – 31, 2014 •  Maximum of 15-TrueScience® Skin Care Regimens or up to 5,000 OV** by a

single distributorship during May •  Commissions are paid on the PV value of the product and not the OV** •  DOUBLE QV increase does not affect or apply to one’s own monthly PV

requirement •  QV increase does not apply to Vantage Pack purchases or the product contained

therein *Mexico  Only  Promo1on  **Also  referred  to  as  Rank  Qualifying  Volume  ^Because  there  is  a  discount  given  with  the  purchase  of  an  en1re  TrueScience™  regimen,  we  will  not  allow  individual  kit  components  to  be  returned.  Any  individual  product  purchase  that  is  returned,  the  volume  and/or  commissions  paid  on  that  product  will  be  reversed.  

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•  Introductory Promotion* of +50% QV –  Save $15.00 when you purchase the complete TrueScience™ Skin

Care Regimen^ –  Add an individual TrueScience™ product or complete skin care

regimen to an existing AutoShip, or in addition to any other order, to receive extra QV

•  Must have at least 40 PV of a non TrueScience™ product during the calendar month

•  +50% increase is ONLY available for TrueScience™ product or products (not the entire order)

•  Promotion begins April 24, 2014 •  Promotion ends April 30, 2015**

®

with enhanced Nrf2 technologies

*All  markets  except  Mexico  **Subject  to  change  at  any1me  at  LifeVantage’s  discre1on  ^Because  there  is  a  discount  given  with  the  purchase  of  an  en1re  TrueScience™  regimen,  we  will  not  allow  individual  kit  components  to  be  returned.  For  individual  product  purchase  that  is  returned,  the  volume  and/or  commissions  paid  on  that  product  will  be  reversed.  

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•  Mexico Introductory Promotion* of +50% QV –  Save $15.00 when you purchase the complete TrueScience™

Skin Care Regimen^ –  Add the complete TrueScience® Skin Care Regimen to an

existing AutoShip, or add the complete TrueScience® Skin Care Regimen to any other order, to receive extra QV

•  +50% increase is ONLY available for the complete TrueScience® Skin Care Regimen (not the entire order)

•  Promotion begins April 24, 2014 •  Promotion ends April 30, 2015**

®

with enhanced Nrf2 technologies

*Mexico  only  promo1on  **Subject  to  change  at  any1me  at  LifeVantage’s  discre1on  ^Because  there  is  a  discount  given  with  the  purchase  of  an  en1re  TrueScience™  regimen,  we  will  not  allow  individual  kit  components  to  be  returned.  Any  individual  product  purchase  that  is  returned,  the  volume  and/or  commissions  paid  on  that  product  will  be  reversed.  

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•  Best of Nrf2 technology at the time •  Intense hydration and moisturization •  Addresses fine lines and wrinkles •  Toning and brightening •  1.7 fl. oz.

®

with enhanced Nrf2 technologies

*where  recycling  facili1es  exists  

•  Enhanced Nrf2 technologies •  Proven in a clinical study to visibly address

the signs of aging (before and after photos) •  Increased hydration and moisturizing power •  Reduces visible signs of aging all over the

face; Skin appears smoother •  Boosts overall radiance and glow •  Decreases the appearance of blotchiness •  Free of parabens, gluten, GMOs,

petrolatum and artificial colorants •  34% less plastic by weight •  New self-locking pump •  Environmentally friendly packaging* •  Modern, upscale, clinical package •  1.7 fl. oz.

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®

with enhanced Nrf2 technologies

*Self-­‐assessment  of  Distributor  feedback  

Men & Shaving

•  Ultra Gentle Facial Cleanser –  Self reported that it is great as a

shaving cream* –  Clean and shave skin at the same

time –  Light foaming lather –  Cleans without stripping skin’s

natural oils –  Soothes and hydrates –  Leaves skin clean, soft and balanced –  Gentle enough for sensitive skin

•  Perfecting Lotion –  Self reported that it is great as a post

shave lotion* –  Cool and refreshing feel –  Soothes irritated skin –  Helps diminish redness –  Rebalances skin’s natural protective

barrier –  Brighter, more luminous and even

skin tone