with disruption comes opportunity: proving seo value in a not provided world by jeff sauer

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http://www.flickr.com/photos/38551575@N00/3034475112/

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Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value 2

Jeff SauerMarketer and Entrepreneur

Knowledge.Land

Minneapolis, MN, USA

Email: [email protected]

google.com/+JeffSauer

Newsletter: bit.ly/jeffalytics

http://www.jeffalytics.com

Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value



Dig Deeper into Google

Analytics



Dig Deeper into Google

Analytics

Prove Business

Value


Photo Credit: One_Penny via Compfight


http://compfight.com


Traffic Comparison by Date Still Works Great!



No Keyword Provided?

No Problem



What Does it Mean?



How to steal some 'not provided' data back from Google: http://econsultancy.com/blog/8342-how-to-steal-some-not-provided-data-back-from-google


http://econsultancy.com/blog/8342-how-to-steal-some-not-provided-data-back-from-google


Not Perfect, but Much Better!



Beautiful (and Increasingly More Accurate) Search Data!



Dimension Widening for SEO: http://bit.ly/SEOwidening


http://bit.ly/SEOwidening


Enable These and Update Your

Tracking CodeTo include dc.js



Performance by Age



Find High Value Search Visitor

Segments



Proving SEO Value in Google Analytics: http://moz.com/blog/proving-seo-value-in-google-analytics


http://moz.com/blog/proving-seo-value-in-google-analytics

Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO ValuePhoto Credit: brongaeh via Compfight



https://creativecommons.org/licenses/by-nc/2.0/


Revenue



Revenue

MarketingInvestment



RevenueProduct

Cost

MarketingInvestment



RevenueProduct

Cost

Fixed Costs

MarketingInvestment



RevenueProduct

Cost

Fixed Costs

Net Profit

MarketingInvestment



Gain From Investment (Net Profit)

Cost of Investment

Cost of Investment

ROI

True ROI Measurement: http://bit.ly/TrueROI


http://bit.ly/TrueROI


Revenue $99,630 100%

SEO Spend $10,942 -

Return on SEO Spend $88,688 811%

Cost of Goods Sold $77,625 78%

Gross Revenue $11,063 11%Total Fixed Costs $5,000 5%Net Profit $6,063 6%True ROI 55%



Revenue $99,630 100%

Ad Spend $10,942 -

Return on Ad Spend $88,688 811%

Cost of Goods Sold $77,625 78%

Gross Revenue $11,063 11%Total Fixed Costs $5,000 5%Net Profit $6,063 6%True ROI 55%

We need to subtract the expenses needed to achieve

revenue to understand true ROI

Learn How To Get This Spreadsheet: http://bit.ly/SEO_ROI


http://bit.ly/AdWordsROI


Revenue $149,445 100%SEO Spend $10,942 -

Return on SEO Spend $138,503 1266%

Cost of Goods Sold $116,437 78%Gross Revenue $22,066 15%

Total Fixed Costs $5,000 5%Net Profit $17,066 17%True ROI 156%


Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value 43

Jeff SauerMarketer and Entrepreneur

Knowledge.Land

Minneapolis, MN, USA

Email: [email protected]

google.com/+JeffSauer

Newsletter: bit.ly/jeffalytics


with disruption comes opportunity: proving seo value in a not provided world by jeff sauer

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