BRAND ANDPRODUCTMANAGEMENTSpecialization

WISCONSIN FULL-TIME MBA PROGRAM

Drive growth as you pursue your passion for marketing.

THE BRAND AND PRODUCT MANAGEMENT SPECIALIZATION ADVANTAGE.Make an immediate impact in brand and product management. The Wisconsin Full-Time MBA Program offers a top-ranked general management core in addition to unparalleled specialized marketing skills, giving you the flexibility to expand your career in any direction.

Get exceptional career guidance before you arrive on campus. Your coach works with you on your MBA-level résumé. Then, in your first semester, you have eight weeks of extensive career preparation training as well as ongoing career guidance throughout the program. Support includes coaching to develop a personal brand, mock interviews, offer evaluation, and offer negotiation coaching.

Go in prepared with the essential language and technical knowledge of the industry, and come out ready to excel. You will be immersed in brand and product management, starting semester one. This immediate deep dive far exceeds what other top MBA programs offer and sets you up for success in your first-year internship. Top consumer and product goods companies return year after year to hire Wisconsin students, who are ready day one, even helping teach other team members. For curriculum information, visit go.wisc.edu/mba-brand-courses.

Get firsthand experience working on corporate projects through applied learning. Fine-tune your financial acumen, develop organizational agility, and gain the leadership skills to become the consummate marketer. A global trip allows you to apply those skills as you consult on actual business challenges and offer solutions to top management of our global partners.

Attributes of students who succeed in brand and product management

• Passion for marketing

• Results orientation

• Leadership skills

• Analytic ability

• Curiosity

• Entrepreneurial spirit

• Insightful

• Discerning

Graduates get offers for roles such as

The Center for Brand and Product

Management provides industry contacts

and national prestige to put you on a fast track to

corporate leadership.

$109,357AVERAGE BASE

SALARY(2019)

$26,476AVERAGE

SIGNING BONUS(2019)

100%INTERNSHIPPLACEMENT(2015-2019)

Employment outcomes

Supported by the Center for Brand and Product

Management—the nation’s first university-

based center focused on graduating premier

talent in this field.

The Center’s highly engaged, 26-member

advisory board includes accomplished, industry-

connected executives with deep brand experience. Board members are a

phone call away, to mentor, advise, participate in mock interviews, and

make valuable industry introductions. Many

advisors are executives at leading Fortune 500

companies, like 3M, GE, General Mills, Intuit, and

Target. These leaders help you plug into an immediate network of

leaders in the field.Hiring employers

Specialization focus and small program size give you unrestricted access to top hiring employers, like these

companies that recruit on campus:

Graduates get offers for roles such as• Assistant Brand Manager • Assistant Marketing Manager

• Associate Brand Manager• Marketing Manager

THE WISCONSIN MBA EXPERIENCE Focused, Close-Knit, Collaborative This specialized program gives you unparalleled, individual attention and exceptional industry exposure. As an added value you get a social experience influenced by the energy of aBig Ten campus. Leadership opportunities abound through student-led campus and School groups, case competitions, and team projects.The Wisconsin MBA takes you farther, faster as it forges relationships and opens doors.

Dedicated staff knows you by name Your support team is passionate about championing your academic and career success in brand and product management. Staff and career advisors provide one-on-one support from admissions through job placement.

Mike Judge, DirectorMike applies his firsthand brand and product management experience to teach and arrange applied learning classes. He is an expert in brand and product management and has a passion for developing the next generation

of leaders in the field. Mike has more than 25 years of marketing industry experience, including 14 years at Kraft-Oscar Mayer.

Betsy Golomski, Assistant Director, MBA Career ManagementBetsy will be your dedicated career specialist from admission through interviews, offer evaluation, and compensation negotiation. She brings a strong background in corporate

relations to the Wisconsin MBA career management team, pairing her deep connections in business with her passion for connecting students to their ideal careers.

Wisconsin Full-Time MBA Program OfficeWisconsin School of Business

University of Wisconsin–Madison

go.wisc.edu/mba-brand | mba@wsb.wisc.edu | 608-262-4000

Let’s continue the conversation

Sarah Kervin, Assistant DirectorSarah provides comprehensive support to assure you the best possible

MBA experience. She helps connect you with learning opportunities and manages logistics for corporate visits and external site visits. Sarah has worked in several capacities in higher education at institutions including George Washington University and the University of Chicago. She welcomes questions. sarah.kervin@wisc.edu

Betsy Kacizak, Admissions Director Betsy excels at walking you through the admissions process, including

helping guide you toward the specialization that best fits your passions and career aspirations. Betsy has expertise as a leader in the field of graduate admissions, with 14 years at the Wisconsin School of Business and seven years at the Graduate Management Admission Council (GMAC). betsy.kacizak@wisc.edu