wirral business fair hootsuite presentation
TRANSCRIPT
MANAGING YOUR SOCIAL MEDIA CAMPAIGNS WITH HOOTSUITE
Jeanne hatton – Social Media Academy - @2DaysSocialAgeTwitter: @jeannehattonLinkedin: jeannehatton
Email: [email protected] Certified Professional
Hootsuite Solution Partner
ME
Owner Uniti Solutions Ltd (18 years)Live in WillastonTraining and Consultancy
Social Media / Social Business / HootsuiteMicrosoft SharePointMicrosoft Office 365Microsoft YammerIBM Collaboration Solutions
AGENDA
What is Social Media and why use it?Social Media Management with HootsuiteWhy use HootsuiteWhat can Hootsuite do for my business
WHY SOCIAL MEDIA
Why is social media receiving so much attention?Ongoing decline of mainstream mediaAbility to connect with customers on a different levelNew prospecting techniquesBypass traditional media and take message direct to
the customer not saying traditional media is dead73% of all adults use Social Media
Gartner predicts ¼ of businesses will lose market position
SOCIAL AUTHORITY – WHY IS IT IMPORTANT
Huge impact of search – more than 85% of B2B decisions are done by search
New marketing is done by trust – need to become a “trusted advisor”
All about doing more with expertise – builds individual Social Authority
Give expertise freely to grow your social capital
HOOTSUITE
What is HootsuiteA social media management platformCan schedule postsCan discover contentCan generate analyticsCan aid social listening and social engagement
SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE @TWIRRAL1 @JEANNEHATTON
WHY USE HOOTSUITE
Adidas, Orange, FC Barcelona, Eurostar International, Oakley, ANZ Ban, Virgin, Sony, IKEA, Hard Rock, WWF and many more ………….
HOOTSUITE PLANS
SEE THE BIG PICTURE
– manage your social media profiles from a single dashboard. Post, tweet, share and comment without leaving Hootsuite
GETTING STARTED
Adding TabsLike a filing cabinet – each tab is a file Could be for each clientCan list search results and mentions
ADDING STREAMS
Streams are columns of information underneath each tab
Can set up 10 streams to each tabStreams can be from different profilesIf it is Facebook can set up a page
SOCIAL LISTENING
Listen to your prospectsListen to your
customersListen to your
competitorsListen for any mention
of your brand or company - or
IMAGES – BEST PRACTISE
1.TWITTER IMAGES SIZESheader photo: 1500 x 500
2.Profile photo: 400 x 400
3.In-stream photo: 440 x 220
FACEBOOK IMAGE SIZES1.profile image: 180 x 180 px
2.highlighted image: 1200 x 717 px
3. shared link: 1200 x 627 px
LINKEDIN IMAGE SIZES 1. Standard logo: 100 x 60 2. Banner image: 646 x 220 minimum 3. Career cover photo: 974 x 300 4. Square logo: 150 x 50
SHORTENING LINKS
Ow.ly or ht.ly can shorten You can track using
analytics - track using twitter analytics when you shorten a link
You can choose a thumbnail if sending it out to Facebook
TRACK YOUR SUCCESS – easy to read reports deliver real-time results of
your reach across the social web
SCHEDULE – CREATE NOW AND SHARE LATER
SCHEDULING
Bulk scheduling allows you to enter all your tweets into a spreadsheet and upload to Hootsuite
Bulk scheduling allows you to schedule up to 200 messages at a time
Put all urls into " marks. When they are uploaded they are shrunk into trackable owly links
PUBLISHER
Find content easilyUse composer box to send
to as many social networks as you like.
Schedule Drag and drop to fine tune
scheduled tweets
HOOTSUITE MOBILE
IOS and AndroidCan share – reply, retweet or translate to EnglishCan view @twitter name and see all profile infoHome page has stats, contacts and search settingsContacts – can quickly search for followers and
whose following you
ADD FREE APPS
– Enhance your personal dashboard with apps from the app directory such as MailChimp, Soundcloud, Tumblr, Instagram, YouTube, and more.
SHARE MORE WITH HOOTLET
ADD A TWITTER FEED
Try it yourself at: https://hootsuite.com/hootfeed
Hootsuite University provides you with expert level social media management skills and industry recognised certification so you can excel at your job and stand out from the pack. We use official Hootsuite materials in our courses.
HOOTSUITE UNIVERSITY
Get certified Become an expertHootsuite Certified
Professional Course17th & 18th November email [email protected]
SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE We can get you set up on Hootsuite We can help you set up your dashboard and define your
social strategy We can help you or your staff become Hootsuite Certified
Professional(s) We can provide social media management
Hootsuite Certified Professional Course17th & 18th NovemberIn Port Sunlight
Twitter training for business by Thomas Parr (@Twirral1)1 x 4 hour session
SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE @TWIRRAL1 @JEANNEHATTON
Live Marketing by TwirralMarketing – Thomas Parr £50 per month
FROM THE SOCIAL MEDIA ACADEMY JEANNE HATTONTWITTER: @JEANNEHATTONLINKEDIN: JEANNEHATTONEMAIL: [email protected]
HOOTSUITE CERTIFIED PROFESSIONAL
Thank you – if you enjoyed this presentation please tell all your followers
SOCIAL MEDIA ACADEMY @2DAYSSOCIALAGE @TWIRRAL1 @JEANNEHATTON