wireless application protocol forum ltd. 2001 wireless application protocol forum ltd. the future...

Wireless Application Protocol Forum Ltd.

2001 Wireless Application Protocol Forum Ltd.

The Future of WAP

Scott GoldmanCEO - WAP Forum Ltd.

M-Commerce WorldLondon, February 2001

Apr 18, 2023 2001 Wireless Application Protocol Forum Ltd.2

The WAP Standard Is…

Open, global and non-proprietary

Device and bearer independent

A full-fledged Internet citizen

Built by consensus by members of the WAP Forum


WAP Forum Membership

600+ Members - more than double in ten months

Manufacturers of 99% of the world’s handsets

Carriers with 300+ million subscribers

Internet and wireless infrastructure makers

Software - billing, customer care, call management

Developers - content, applications, portals


WAP Forum Structure


Where WAP is Going…

Driving Market Demand Interoperability Internet / WWW

EvolutionDoing Convergence Feature

Innovation Conformance Enabling

Handset evolution Standardization Wireless net evolution


139 carriers deployed or in final testing (Mobile Lifestreams)

Tens of thousands of developers creating apps and content (WAP Forum)

10,000 WAP sites from 95 countries (Cellmania.com)

7.8 million WAP-readable pages (Pinpoint

Networks) 50 million WAP-enabled handsets in

circulation worldwide (International Data Corp.)

Global Snapshot


WAP Success IndicatorsToday

BT Cellnet tripled WAP users in six months to 660,000+ Digital Bridges WAP game site has had 23 MILLION

hits in six months (Digital Bridges Corporation) DHL Worldwide Express - 250,000 hits on WAP

tracking site in first year (compare to 36,000 web hits the first year)

61% of WAP users: satisfied with their WAP experience (Strand Consult)

71% of WAP users: WAP is meeting or exceeding expectations (Teleconomy)


WAP Success IndicatorsTomorrow

WAP content and applications rapidly increasing

SMS started slowly - now 15 BILLION messages/month (GSMA)

Virtually every mobile phone will be WAP-enabled by EOY 2001 (IDC)

10% of Sprint’s subscribers already use their wireless web service; they expect that to increase to 60% by 2005 (Sprint)


Over 50 Million WAP Devices Shipped Worldwide:

Alcatel One Touch View Ericsson MC218 Ericsson R 320 Motorola L Series Nokia 7110 Panasonic GD 90 Phillips - Xenium 9@9 Siemens S 35i’s Sony CMD-Z5 Many more - including

newWAP/Bluetooth/GPRS handsets coming


0

1,000,000

2,000,000

3,000,000

4,000,000

5,000,000

6,000,000

7,000,000

8,000,000

9,000,000

Dec-99

Jan-00

Feb-00

Mar-00

Apr-00

May-00

Jun-00

Jul-00

Aug-00

Sep-00

Oct-00

Nov-00

Dec-00

Source: Pinpoint Networks

8 MILLION pages online!

WAP Content Is EXPLODING!

WML Pages From 12/99-10/00

HTML Pages From 6/93-3/94


Thousands of WAPplications

M-commerce - shopping, ticket purchases, reservations, comparison shopping

Finance - statements, funds transfer, shares trading M-billing - notification, presentation and payment of

bills Enterprise access - inventory, shipment/sales

updates, email access M-care - customer service, payment status, other

backroom operations Entertainment - games, gambling, interactive multi-

player events Messaging - communication and collaboration Travel - scheduling, advisories, reservations Location-smart services - traffic reports, parking

information, store discounts, event recommendations


Portals And Directories

Thousands of sites categorized, indexed and viewable through

emulators


Continually Improving The User Experience

Interoperability starts with: Clear specifications Developer guidance and education A reference pool of products

Covers all components Objective and confidential certification

process already in place (March 2000) Logo use reflects certification


Predictions for mCommerce Success

Strategy Analytics: 2000:

Under $1 billion in transactions

2004: 130 million customers 14 billion transactions per year

2006: $230 billion in transactions


Predictions for mCommerce Success

Year WesternEurope(Euros)

Global(Euros)

W.Europe

% ofTotal

W. EuropeAvg. MonthlyExpenditure

2000 1 Billion 4 Billion 25% 14 Euros






Ovum Research Expenditure Projections


A Secure Foundation For Wireless Commerce

Transactions demanding security already happening over WAP Banking (Citicorp, Deutsche, Allied Irish Bank, Schwab) Finance (Abbey National and Halifax Bank mortgages

online) M-Commerce (Amazon.com, MySimon)

Basing their future mobile commerce plans on WAP:


Security Experts speak:

“For consumers worldwide, the Visa brand represents confidence and trust. Visa supports WAP-enabled phones and sites. WAP provides a rich set of security features, ... we are confident that WAP will inevitably evolve to meet even more stringent security requirements to enable secure guaranteed payment transactions.”

Joe Chouinard, Vice President, New e-Commerce Channels, Visa International


Security Experts speak:

"WAP provides a sound foundation upon which to build the security technology necessary to support secure mobile commerce. Many of these technologies are currently under development by WAP, and we look forward to their availability in future releases of the WAP specifications."

Simon Pugh, vice president, Mobile Commerce, MasterCard Int’l..


WAP: EssentialIn a 3G/GPRS World

WML browsers are prerequisite, and optimized, for wireless’: Unique ergonomics Small screens Location information Telephony integration Transactions, not browsing Pushed info

One-finger navigation

Any content must always be reformatted

HTML not designed to handle this

Call a number that appears on-screen

It’s not a buffet, it’s room service

Create a profile and let WAP do the work

Standards and platforms will always be needed to deliver the CONTENT


WAP Maximizes Bandwidth

Spectrum isn’t free - now or ever Must optimize; WAP does so

superbly Data rates can vary from 20-384 kbps depending

on demand and system configuration 384 kb can be used for many phone calls, users will

pay to use all that bandwidth 2G/3G Interoperability boosts

coverage, capacity


What’s Next?

WAP 2.0 will support: XHTML (WML2) TCP Color graphics Animation Large file downloading Location-smart services Pop-up/context sensitive menus Data synchronization with desktop PIM


In Summary, WAP…

Is commercial today, built for tomorrow Has a huge, growing base of developers,

content, phones and carriers Helps carriers optimize bandwidth Is secure by design Is based on tomorrow’s Internet - XML Rapidly developing advanced features

Wireless Application Protocol Forum Ltd.

2001 Wireless Application Protocol Forum Ltd.

So, what’s in the future For

WAP?

Success!

wireless application protocol forum ltd. 2001 wireless application protocol forum ltd. the future...

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