wipo-tccia workshop on intellectual property for business for smes dar-es-salaam, tanzania, may 10...
TRANSCRIPT
WIPO-TCCIA WORKSHOP ON INTELLECTUAL PROPERTY FOR BUSINESS FOR SMEs
Dar-es-Salaam, Tanzania, May 10 and 11, 2005
Why do SMEs Need Intellectual Property Tools: Objectives, Programs and
Activities of the Small and Medium-Sized Enterprises (SMEs) Division of WIPO
Christopher M. Kalanje, Consultant, SMEs Division, WIPO
OVERVIEW
Facts About SMEs
WHY SMEs and IPWIPO Activities
for SMEs
CONCLUSIONS
Facts About SMEs contd.
• No universally accepted definition• Criteria used include
– Level of sales revenue (turnover); Number of employees; Value of physical assets; Debt facilities; Ownership structure etc.
• Decision is on government/institution based on one or more criteria
Facts About SMEs contd.
050100150200250300350400450500
Tanzania Kenya EC US
Micro Small Medium
SMEs by number of employees
Facts About SMEs contd.
– Tanzania • Micro- Capital > TShs. 5m (approx. USD
5K); Small- Capital TShs. 5m - 200m (approx.USD 5K - 180K); Medium- Capital TShs. 200m - 800m (appr. USD 180K - 730K)
– European Communities• Micro- Annual Balance Sheet EUR. 2m
(approx.. USD 2.5m); Small- Balance sheet EUR. 10m (approx. USD 13m); Medium- Balance sheet EUR. 43m (approx. USD 56m)
Facts About SMEs contd.
SMEs
Innovation
Trade
Investment
Social Tranquility
Job Creation
EconomicGrowth
Facts About SMEs contd.
• SMEs form the bulk of enterprises in most economies
• SMEs contribution toward economic growth of countries is widely recognized
• SMEs have the potential of doing better than their current performance
Why SMEs and IP
• Studies show that SMEs do not effectively use IP
• SME users of IP system are often limited to high tech, biotech, information and communication technologies enterprises
• Increasingly large companies include SMEs in their cooperate strategies
Why SMEs and IP contd.
Globalization
Revolution in ICT
Change in strategy;- Shedding away- Effective use and managing of information
Why SMEs and IP contd.
• Removal of trade barriers has increased competition both local and international
• The playing field (market) is more “bumpy” i.e competitors differ in size and assets, financial capacity, human and organizational capacity e.t.c.
Why SMEs and IP contd.
• Price and location are taking back seat as main factors of competitive advantage
• Efficient management practices, creative and appealing designs and ability to market are becoming a necessity if one wants to succeed in the market place
• Technological edge plays critical role especially in high-tech industries
Why SMEs and IP contd.
INTANGIABLEASSETS
in particularINTELLECTUAL
PROPERTYTAKING A CENTRAL
STAGE
Why SMEs and IP contd.
INTELLECTUALPROPERTY
Stimulate investment in new areas of R & D
Facilitate identificationof products by consumeri.e consumer royalty
Facilitate partnerships
Enhances competitiveness
WIPO Activities for SMEs
• WIPO SME Division: Established in October 2000
• Objective: To strengthen the capacity of governmental, private and civil society institutions worldwide to formulate and implement policies and strategies for meeting the IP needs and concerns of SMEs
WIPO Activities for SMEs contd.
STRATEGYSTRATEGY
Focus on new areas
Cooperatio
n &
partners
hipTarget new audience
Create simple, SME-friendly products
Gather and provide processed information
Strengthen outreachactivities of IP offices
WIPO Activities for SMEs contd.
Mode of delivery
Mode of delivery
- Taking IP issues to non-traditional audience
- Bringing businesscommunity to IP events
- Launching SME web site www.wipo.int/sme
WIPO Activities for SMEs contd.Mode of delivery
Mode of delivery
- Launching e-newsletter
- Reaching out to partners e.g. Chamber of commerce, SME associations, SME support institutions etc.
- Contributing articles to WIPO magazine
WIPO Activities for SMEs contd.
– Making a Mark: An Introduction to Trademarks for Small and medium-sized Enterprises” (Arabic, Chinese, English, French, Italian, Portuguese, Russian and Spanish)
Products (Guides)Products (Guides)
WIPO Activities for SMEs contd.
– Looking Good: An Introduction to Industrial Designs for Small and Medium-sized Enterprises” (Arabic, English, French, Italian, Portuguese and Spanish)
WIPO Activities for SMEs contd.• Translation and customization: Under
way,– 16 Countries members of the OAPI*,
Kenya, Tanzania – Algeria, Egypt, Israel, Lebanon, Morocco,
Tunisia
* L'Organisation Africaine de la Propriété Intellectuelle (Benin, Burkina Faso, Cameroon Central Africa, Congo, Cote d'Ivoire, Equatorial Guinea, Gabon, Guinea, Guinea Bissau,
Mali, Mauritania, Niger, Senegal, Chad and Togo)
WIPO Activities for SMEs contd.
– Australia, India, Indonesia, Malaysia, Mongolia, New Zealand, Philippines, Vietnam
– Canada, Czech Republic, Estonia, Finland, Hungary, Ireland, Italy, Malta, Poland, Slovakia, Spain
– Argentina
WIPO Activities for SMEs contd.
• Guides under preparation– Inventing the Future (Patents)– Creative Expression (Copyright)– IP Valuation– Domain Names– Trade Secrets– Patent Information
WIPO Activities for SMEs contd.
• Joint publications with International Trade Centre (ITC)– Marketing Crafts
and Visual Arts: The Role of Intellectual Property. A Practical Guide (English, French and Spanish)
WIPO Activities for SMEs contd.
– Secrets of Intellectual Property: A Guide for Small and Medium-sized Exporters (English, and Spanish)
WIPO Activities for SMEs contd.
– Exchanging Value: Negotiating Technology License Agreements: A Training Manual
WIPO Activities for SMEs contd.
• Exporting Automotive Components: A Guide for Small and Medium-sized Enterprises
WIPO Activities for SMEs contd.
– Secrets of the Pharmaceutical Industry: A Guide for Small and Medium-sized Exporters ( A Chapter on IP is under preparation)
WIPO Activities for SMEs contd.• Other Publications (commissioned to
external experts)– Guía del Empresario: Marcas e Indicaciones
Geograficas – Intellectual Property Rights for the Toy
Industry in India (Funded by UNIDO)*– Intellectual Property Rights for Machine
Tools Industry in India (funded by UNIDO)
• * United Nations Industrial Development Organization
WIPO Activities for SMEs contd.• CD-ROM
Products– South Asian
Association for Regional Cooperation (SAARC) CD-ROM on IP for SMEs: The project is expected to be completed 2005
– “IP Panorama”: Multi-Media Interactive CD-ROM Product (in collaboration with Korean Intellectual Property Office-KIPO and Korean Inventors Promotion Agency- KIPA
WIPO Activities for SMEs contd.
FeedbackFeedback
The SMEs web site has beenlinked to several business andacademic web sites
Increased interest on IP issuesevidenced in non-traditional IPactivities
Increased collaboration withother institutions
Conclusion
Increased Increased awarenessawarenessand effective and effective use of IP use of IP systemsystem
Enhance SMEs competitiveness
Positiveimpact in economic
development
Finally