Dissertation ReportOnImportance of Cross Cultural Training in Corporate Today

FORTHE PARTIAL FULFILLMENT OF THE AWARD OF THE DEGREE OFMASTER OF BUSINESS ADMINSTRATIONFROM GGS IP UNIVERSITYDELHI

BATCH: 2013-2015

SUBMITTED BY: SUBMITTED TO: Rashi Shukla Prof. Shalini Sharma

ARMY INSTITUTE OF MANAGEMENT & TECHNOLOGY,GREATER NOIDA (UP) 201306

SYNOPSIS

Understanding the values, attitudes and behaviors of people in various countries is the key to knowing how to do business with them. So often, we take for granted that everyone's culture is not similar to ours. To help companies gain a competitive advantage in the global marketplace by understanding and learning about other cultures, training organizations, such as Windham International, offer cross-cultural training. With this type of training, work can go more quickly and smoothly and companies avoid costly mistakes.

Cross-cultural and intercultural training, a marginal idea 30 years ago, has boomed into mainstream acceptance in the past 10 years with international businesses tapping into a large and sometimes expensive array of cross and intercultural training programs for their employees.

Trying to do international business without prior cross-cultural training is a recipe for disaster. When organizations become cross-border entities, cross-cultural factors start affecting every aspect of the business. Whether in multi-cultural teams or in business interactions, the variants of cultural nuances eventually end up affecting the business.

Research Objectives

1. To Understand the importance of values, attitudes and behaviors of people from diverse cultures that help companies to gain a competitive advantage in the global marketplace.

2. To find out the impact of dealing with a different culture in todays competitive environment.

3. To understand the objectives and benefits of cross cultural training to overcome the cross border differences

Type of Research Exploratory Research

Data sourcesThe research is based on secondary data and the data were collected from various websites, Journals, Magazines, Articles and Research Paper.

Data Analysis The report basically deals with the cultural differences that may affect motivational factors, collectivism at work place, organizational structure design etc. When organizations become cross-border entities, cross-cultural factors start affecting every aspect of the business. The cross-cultural training can be seen as a tool for improving the corporate culture and practices by constantly learning through induction of foreign nationals in the organizations.

The study include the various training methods, International business etiquette tips by Lydia Ramsey Hofstedes Cultural Dimensions of understanding the language abilities, beliefs and values, social system, business etiquettes in terms of making appointments, guidelines for business dress, welcome topics of conversations, selecting and presenting an appropriate business gifts by taking examples of few countries like China, India, Malaysia, Germany and Japan that help the companies in reducing the psychological stress and cultural shock which often lead to failure of expatriates and gain a competitive advantage in the global marketplace by understanding and learning about other cultures