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TRANSCRIPT
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BACKGROUND AND INCEPTION OF THE COMPANY
Western India Plywood ltd., is the largest integrated wood-processing complex in thecountry
as well as in southern Asia. It was established in 1945 and it started manufacture of sawn timberland
plywood on a modest scale with a few indigenous and lend lease machinery. Thefounder of Western
India Plywood was Mr. A.K Kunhiman Haji, Later he handed over thecompany to his son in law Mr.
A.K Kaderkutty Sahib, The Company made progress through theyears and expanded to its present
status. The company grew over the next two decades into awell integrated wood processing unit
with finely tuned skill in new product development andmanufacturing.
Plywood manufacturing was stepped up steadily by addition of new machinery,
mostlyimported. They also diversified from the production of the Tea-Chests and Commercial
plywoodto manufacture of decorative plywood, block board, flush door, shuttering plywood, and
aircraftplywood etc. The company also installed its synthetic resin unit in 1959 with a capacity of
200tones
The hard board manufactured by the company found ready acceptance in the market so
thatthe company decided on an expansion project in 1977 to increase the output of the hardboard
to24700 tons per year. The expansion project was completed in 1980. Recently in 1990,
thecompany added pre finished hard board and plywood to its impressive product range. A state
ofart production line imported from Italy utilizes technology from the market leaders in the field ofU.V
curable paints TREFFERT of Germany. Process employed in plant is totally environmentfriendly and
does not involve any harmful emission. The company is the first in the country toput up a plant for
irradiating wood in collaboration with Bhabha Atomic Centre Mumbai in orderto aggregate the low-
grade timber
WESTERN INDIA PLYWOODS LTD
NATURE OF BUSINES
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WIP is the fourth biggest plywood factory inAsia. The factory is situated in Kannurdistrict inKerala state. WIP collects timber and firewood
through import from Malaysia, Africa,Burma,Russia etc. and local purchase. Thus it is beingprocessed at the factory and converts intovariousfinished products such as different varieties ofplywood, hardboard, furniture, wood flooretc. WIPexports 80% of total production to Germany, USA,
Canada, Italy, Australia, Japan,Sweden, Middle East and Gulf Countries regularly.The rest of 20% is being through retailoutlets andCompany’s sales depots throughout the countryWIP Ltd., the largest integratedwood processingcomplex in the country, was incorporated in 1945immediately after secondworld war. The WIP is a
widely held public ltd., company listed in cochinand Madras StockExchange.
Thanks to the dynamism and vision of itsfounder – managing director Mr. AKKADERKUTTY, who is the acknowledged doyenof the Indian wood working industry? WIPgrew over
two decades into a well integrated woodprocessing unit with finally tuned skills innewproduct development and manufacture. Though its60 years of existence, WIP has beensingularly
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responsible for the most significant productinnovations in the Indian plywood panelindustry.
A HARDBOARD plant with an installed
capacity of 12.5 tones was set up in 1959-60withWest German technical collaboration. Today WIP’shardboard division is the market leaderinhardboards with state of the art production linesmanufacturing over 120 tones today.WIP’shardboard like its plywood products,
commands a premium in the market, due to itsintrinsicquality which is recognized by loyalcustomers.
WESTERN INDIA PLYWOODS LTD
WIP’S LIST OF FIRSTS IN THE COUNTRY
➢ First to make irradiated wood
➢ First to make aircraft plywood
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➢ First to make synthetic resin adhesive bonded
plywood using hot pressing techniques.
➢ First to make high pressure industrial laminates
➢ First to make quality hardboard way back in 1959-
60
➢ First to manufacture Di Ally phthalate molding
powder
➢ First to manufacture GI – Plywood-GI sandwich
panel for anechoic chamber.
➢ First to make pre-finished Plywood’s and
hardboards using UV cured surface finishing
techniques.
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➢ First to get ISO 9000 certification for hardboard and
prefinished boards.
➢ The company has earned special appreciation from
leading industries in the automotive
sector, Footwear sector, ISRO, BARC, Indian Railways
etc.
VISION, MISSION AND QUALITY POLICY
WESTERN INDIA PLYWOODS LTD
VISION
➢ Continue to remain the best plywood panelcorporation in India with a growth in allied
areas
MISSION➢ To provided utmost satisfaction to the consumer
through best quality and customer care.
➢
To continusly upgrade the product throughinnovation and convergence of new
technology and to produce the best quality product.
➢ To safe guard and enhance share holders value
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➢ To respect the dignify of all employees and together
to become instrumental in the
development of the country while protecting the
environment.➢ To utilizes the surpluses for the welfare of
employees and the society at large.
QUALITY POLICY
WESTERN INDIA PLYWOODS LTDQuality policy of WESTERN INDIA PLYWOODS
LTD is to manufacture products as
per national/international standard and make them
available to customers as per requirement.
WESTERN INDIA PLYWOODS LTD endeavor toupgrade the quality of its products
and related services on a continual basis through regular
improvement
effort.
A well defined quality management system has been
implemented. This system iscontinuously revised to enhance its effectiveness and
updated to meet changing needs.
QUALITY OBJECTIVES
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➢ Suitable equipments and machinery for process
control at all stages.
➢ Provision of adequate resources including raw
materials and personnel to ensure constant product quality.
➢ Well defined process and product characteristics to
enable monitoring analysis and
continual improvement
➢ Communication of requirement of products
including customers’ requirement, statutory/regulatory requirements as per aspect of QMS
including policy and objective
among all employees
PRODUCT PROFILEThe major product for which the company has
been the leaders in quality since 1945 is justbecause of its finest quality products producedas per international standards. The products ofthecompany are globally accepted. Over the last 50
years, through its close knit co-ordination ofvariousprocessing units, professional management andmaximum utilization of facilitiesavailable, thecompany has made an indelible mark in the woodindustry – a mark of gloriousachievements
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WIPWOOD
Densified wood is used in the manufacturing of textile &
jute mill accessories
WIPLAM
Densified wood is used in the manufacture of insulation
components for transformers &
switchgearsWIPCHECK
Densified compressed floor board, with both chequred
and plain surfaces, building &chemical industriesWIPROC
Densified wood used in the manufacture of high
precision jig formatting tools in
aeronautical industry & neutron shields in reactors.WIPBEAR
Densified wood used in the manufacturer of bearing andgears
WIPCHEM
Densified wood used in manufacture of filter plates used
in dye and chemical industry and oil extraction mills
WIPCOM Densified wood used in the manufacture of
electrical insulation components like studs, nuts,
cleats & other segments
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DensifiedWood
Products
Plywood, Flushdoor, Block board
WESTERN INDIA PLYWOODS LTDWIPRESS
Rigid and high purity densified wood with excellent
electrical and mechanical properties,
for use in the transformer industry.
ULTRACLICK
Engineered wood flooring
COMPREG SLATS. Used for railway coaches, paneling and as a building
material.DENSIFIED MOULDED SEATS
Used for railway coaches, auditoriums & restaurant.WESTINDPLY
Decorative finished and commercial finished BWR
and BWP gradeplywoods,manufactured from selected species of
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timber, water proof quality used for boatbuilding,concrete shuttering, furniture, partitions,paneling etc.
HARDBORDS
Used extensively by automobile industries, fiber drum
manufactures, shoe manufactures,
photo frame backing, clock manufactures, school writing
parts and also for partitions.FURNITURE
All type of furniture including molded a knock downfurniture
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WESTERN INDIA PLYWOODS LTD
HUMAN RESOURCES DEPARTMENTAn organization is a human grouping in whichwork is done for the accomplishment ofspecificgoal or mission. The goal of a manufacturingconcern might be to produce and supplythe goodsand services to satisfy the demand of market.
WIP LTD., aims at producing plywood,
hardboard, and furniture to meet the demandsofboth national and international market. WIP LTD.,is having the best governed HumanResourceDepartment, which is the heart and soulbehind the success of the giganticestablishment.Managing Director is the head of the
department followed by the factory executive whodealswith all the matters in the personneldepartment. He is assisted by the PersonnelOfficer andWelfare Officer.
JOB ANALYSIS
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This is the process determining, by observationand study and reporting pertinentinformationrelating to the nature of a specific job. It is the
determination of the task whichcomprise the joband of the skills, knowledge, the andresponsibilities required of the worker forasuccessful performance and which differentiatesone job from all other.
J OB SUMMARY
➢ Monitoring the works of timekeepers
➢ Processing of joining and separation of employees
➢ Process contacts and reemployment.
➢ Processing of disciplinary action
WESTERN INDIA PLYWOODS LTD
JOB ACTIVITIES
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➢ Supervise and coordinate the daily work of
timekeepers.
➢ Monitor and control the attendance recording to
eliminate chance of proxy
➢ Verify for correctness the statutory documents
concerning attendance and other work recedes of employees.
➢ Verify documentation of leave of absence; overtime
given, weekly off, compensatory off etc., verification as to conforining to
norms laid down.
➢ Monitor the preparation of wage/salary statements
for each month, ensuring
incorporation of allowed deduction in respect of each
employee.
➢ Advance intimation of personnel retiring for
services and process the papers connected
with the separation and payments of befits associated
with the same.
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➢ Prepare appointment orders for fresh recruitments
and the process the joining papers, including issue of identity cards and arranging for
enrollment under PF, ESI etc.JOB RESPONSIBILITY➢ Ensure recording and documentation of attendance
of employees at all levels.
➢ Ensure maintenance of leave records, overtime
records, weekly off, compensatory off
records etc.➢ Ensure monthly salary wages statements in time.
➢ Issue of appointment orders, conformation orders,
separation orders etc for all categories
of employees
WESTERN INDIA PLYWOODS LTD➢ Ensure the disciplinary proceedings are followed up
till the issue of punishment orders.
JOB ENVIRONMENT
Reporting to factory executive/head of personnelfunctions; however keep rapport and
liaison with section in chargers in all functional areas.
➢ Current informal ways of working ;practice of
working on oral instructions and
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getting such actions ratified in due course
➢ Want of documentation by way of proper system
and procedures.
➢ Habitual cases of absenteeism and in discipline.
➢
The slow pace of work among the staff, as a part of
past work practice.
W ORKING HOURSIn WIP Ltd., there are three shifts of work. The
production process starts on Monday and
ends on Saturday 6.30 AM - 2.30 PM2.30 PM - 10.30 PM10.30 PM - 6. 30 AM
WESTERN INDIA PLYWOODS LTD
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In WIP Ltd., the sources of recruitmentincludes both internal and external. Wheneveranyvacancy occurs somebody from within the
organization is upgraded, lie outsidetheorganization, which includes new entrants to thelabor force, retired experienced person’s etc.For the selection process a panel of interviewersinterviews candidate. The apt candidate isthenselected for the job.
TRAININGOne – year training is given to the newentrance. Training is restricted not restricted justfora specific work but an overall training is given toworkers so that they can fill in the post ofabsentee.This makes the worker more versatile. Stipend isgiven to the employees during thetraining period.
CLASSIFICATION OF WORKERSIn WIP Ltd., workers are classified as follows;
1. Permanent2. Probationers3. Substitutes4. Temporary
5. Casual6. Apprentice
T icket or Attendance Card:
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WESTERN INDIA PLYWOODS LTDEvery workman shall be given a ticket or
attendance card, free of cost, showing hisnumberor name, classification etc. Every workman shallpunch his attendance card at thepunching machine
and deliver up his card or ticket at theplace provided in the time office before the
commencement of each session of the shift in a day.
Entrance and exitThe workman shall not enter or leave the premises of the
factory except by the gate or
gates appointed for the purpose.Leave and Holidays1. Leave with wages will be allowed to workmen as
provided for in the chapter of
Factories Act.
2. Leave for sickness, maternity and accident will be
allowed to the workmen as
provided for in the Employees State Insurance Act.
3. National and festival Holidays with wages will be
allowed to the workmen as
provided for in the Kerala Establishment Act.
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Wage and Salary administration
WESTERN INDIA PLYWOODS LTDIn WIP Ltd., the managers analyze and
interpret the needs of the employees so thatreward
can be individually designed to satisfy their needs.Here the workers are paid wages andthe staffofficers managers etc are paid salary. The wage /salary system which WIP whichfollows is time ratesystem. Under this system workers are paidaccording to the work doneduring a certain periodof time. He is paid at the settled rate as soon as thetime contracted for isspent. The basic purpose ofsalary administration is to establish and maintainan equitable wageand salary structure.
Dis ciplinary ActionAny workman who is found guilty of
misconducts is liable to be summarily
dismissedwithout notice or compensation in lieu ofnotice or alternatively to be suspended for periodnotexceeding 4 days or to be fined up to 2% of hiswages in a wage period in accordance withtheprovisions of the Payment of Wages Act.
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Wages and other dues, if any, due to workmanwhose service is terminated by way of dismissalordischarge or retrenchment shall be paid to the
workman within 2 days of termination of hisservice.
trade union
WESTERN INDIA PLYWOODS LTDTrade unions are an inevitable part of a modern industry
set up. Trade union influence
industrial democracy, morale, productivity. There are
four trade unions in WIP Ltd. They are;
➢ CITU (Affiliated to CPM)
➢ INTUC (Affiliated to Congress)
➢ AITUC (Affiliated to CPI)
➢ STU (Affiliated to Muslim League)
RetirementAny workman who is declared mentally unfit or
found to be on continued ill- health orreached the
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age of 58 (fifty eight years) shall be retired from theservice according to theGratuity Act.
Voluntary Retirement Scheme
To achieve the optimum level of manpower withthe desirable average age mix as per the
changing needs of the organization.
To provide necessary manpower adjustments.
To provide monetary benefits in terms of terminal
benefits and voluntary retirement,
compensation to the who opt for voluntary retirement.Benefits
WESTERN INDIA PLYWOODS LTDStatutory benefits including ESI, PF, Gratuity
etc. are provided to all the employees.Besides thatWIP Ltd., provides food at subsidized rate to theworkers. Whenever any employeesmeet with anyaccident, all the expense in the course of treatmentborne by the company.
Various acts followed by the company1.
The Companies Act 1956
2.
The Factories Act, 1948
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3.
The Industrial Disputes Act, 1947
4.
The Minimum wages Act, 19485.
Payment of Wages Act, 1936
6.
The Contracts Labor (Regulation & Abolition) Act,
1970
7.Employees’ State Insurance Act, 1948
Editions of the following statutory/regulatory
requirements guide WIP
PERSONNEL AND WELFARE FUNCTIONS
➢ Job Design
➢
Evaluation and Selection of Candidates.
➢ Placement.
➢ Induction, On-the job training
➢ Training and development
➢ Appraisal
➢ Increment, promotion
Welfare activity
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The following welfare facilities are there in our
Organization:
E.S.I. Scheme.
`Workers Canteen at subsidized rates.
Staff Mess
Co-operative Credit Society.
Medical Re-imbursement for those not covered
under E.S.I
Ambulance Festival Advances
Book Advance
Staff Recreation Club
PRODUCTION PROCESS
Log yardIt is the place where the wood is kept. Following are the
woods that are used:Welapine , Pali, Pashupali, Kalpine, Padapine, Mango, Badam,
Silver, Neeli, Redcedar, White cedar,
Swisspine etc.
Cross Cutting
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The wood from the log yard is brought in forcross cutting. The long wood is cut intoblock ofvarying sizes ranging from 3 to 8 feet as required.
Chain saw is used for cutting thelogs that works ona hydraulic system.
BoilingIn order to make the hardwood soft and to
remove its oil content, the block are boiled with the help of steam at a temperature ranging from
1200 C to 1800C. The wood is boiled for a
minimum of 24 hours. The steam that is required is
produced in boilers.
WIP has 4 types of boilers. They are;
1.Saw dust boiler
2.
Firewood Boiler
3.
FBC (Fuel Bed Combusting)
4.
IAEC (Industrial Agricultural and EngineeringCorporation)
Peeling
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After boiling, the logs are peeled with the helpof the peeling machine. The output iscalled theveneer. Two kinds of veneers are obtained – Face
and core. Both of them have thesame quality, butthe soft and smooth part is known as face and thehard and the rough is called
WESTERN INDIA PLYWOODS LTDas core. The thickness of veneers ranges from 0.4 mm to
2.8mm. Sometimes the slicing
machine is used instead of a peeler. This is mainly used
in decorative plywoods.
ClippingThe next process is called clipping. Here the veneer
produced from the peeler is passed
through clipper. In clipping the veneer of the required
length is cut.
Drying:Drying is the next process. Drying process is conducted
by considering time, steam, and
thickness of wood. The machine used for this process is
known as Dryad..
Edging & Joining
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In this process of edging and joining, three two sides of
veneers are cut and removed for
avoiding damages. After this, the veneers are joined by
using gum.GluingIn this section glue is applied over the core
veneers, the glue spreading machine consists of 2 rollers rotating in opposite direction between which
the glue is kept. The glues used are –
Urea formaldehyde, Areolyte, Melanine formaldehyde.
AssemblingIn assembling the core veneers are places in between the
face veneers. The adjacent
veneers are placed in such a way that the gains are
across each other. Minimum three plies
WESTERN INDIA PLYWOODS LTDshould be there in plywood. In this process, several
boards are pressed in certain temperature.
The main element that should be taken as important in
this process are steam, thickness and time.
ConditioningConditioning is the process in which the pressed plys are
treated with chemical water to
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avoid termites and fungal attacks.
TrimmingIn trimming the plywood is passed into the trimming
machine for cutting the sidesaccording to the sizes required.
SandingThis is the process in which the trimmed surface of the
plywood is smoothened and
softened by using sandpaper or belt sender or drum
sander.FinishingFinishing is the final step in the plywood production
process. All the finishing works are
done in this step. The boards are sealed and labeled and
made ready for dispatch.
The following are the important products produced with
the help of plywood.
➢ Cold Water Resistant (CWR)
➢ Boiled Water Resistant (BWR)
➢ Boiled Water Proof (BWR)
➢ Warm Water Resistant (WWR)
➢
Warm Water Proof (WWP
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WESTERN INDIA PLYWOODS LTD
➢ Aircraft plywood
➢ Marine Plywood
➢ Shuttering Plywood
➢ Fireproof Plywood
➢ Flush door plywood
➢ Inlay board
➢ High Density Plywood
➢ Medium Density Plywood
➢
Low Density Plywood ➢ Super Block Board
COMPREG STATESThese are resin impregnated and compressed wood
based laminates.
They aremanufactured from selected veneersobtained from quality timber specious. The veneersareseasoned to optimum moisture content, treated,passed through evaporation chambers,
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assembledin the required grain construction andpressed
Under high pressure and temperature to
produce the Compreg stats. Compreg stat isauniform homogenous material free from surfacedefects, checks, splits, discoloration,blisters,overlaps gaps etc. Compreg stats is aunique material having strength of metals,resistance ofnatural timber and the surface finish,
stability and hardness of modern plastics. Bothsurfaceshave the uniform phenolic resin coatingwith excellent resistance against abrasive action.
HARDBOARD
WESTERN INDIA PLYWOODS LTDHardboard manufacturing involves a series of
well-designed sequential process whichwith theintake of wooden pieces from one end andformation of Hardboard at the other endready forsupply.
Following are the various machinery and processinvolved:-
Chipping Machine for the formation of wooden
chips:
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These chips are transferred to the head tank for washing
it using conveyor belts.
Cleaning of chips:-
This is done using boiling water. It also providessufficient softness for the chips.
Passing through sieve does the separation of water from
the chips.
CycloneChips from the deliberating machine are transferred to a
conical chamber called cycloneusing steam.
DefibratorThe Defibrator used in the plant is the aspluent
Defibrator. The moisture content in thechips isremoved by increasing the temperature and thecleaned chips are converted into finepowder. Aftergrinding it with two grinding wheels of which one iskept stationary while theother is rotating.
Pulp formation
WESTERN INDIA PLYWOODS LTDThe power form of wood is converted into pulp
by adding sufficient quantity of waterandchemicals. The chemicals used are dilute sulphuric
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acid, paraffin wax and certain resin. Thepulp isthen pumped into board forming section.
Board Forming Section
There are three sets of machines that are used in theplant.
I
Press
II
Press
IIIPress
The first and second presses are under theelectrical pneumatic control and the thirdiscomputerized. The percentage of pulp in themixture is above 20 % and the rest 80% ofwaterwhich is absorbed by suction box. It is then
passed throughthe pulp roller press where boards having thickness2.5 mm to 6mm are obtained which arecalled wetlaps. The wet laps are then places over the sievenet and transferred to the press. Afterpressing forthe required time, the board is taken out and is
transferred to the edging andtrimming section. Thecleaning of net is performed by a washer whichuses a water jet ofpressure 300 Kg/cm3. The intakeof wet lap feeding in to the press and thentransferring it to theedging section is automatically
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performed by the belt conveyor. Main differencebetweenPlywood and Hardboard is that resin is notcoated in hardboard as in the case of Plywood
FURNITURE
Furniture is another product which is produced in
WIP. The furniture is used by usingdecorative
woods like Teak, Mahagony, and Rosewood etc.
The veneers are molded in variousshapes to make
different types of furniture. All the furniture arelong-lasting and are with bestquality. Along with
this, the wastes of decorative veneers are used to
make various handicraftsproducts. Inlay board is
an example
PURCHASE DEPARTMEN TThe Western India Plywood Ltd., has well-
developed and efficient purchasedepartment,which deals with the purchasing of rawmaterials. Company usually makes three kinds
ofpurchasing:Local Purchase.
Direct Purchase.
Purchase through Bank.
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Company has broadly classified its purchasedepartment into Timber purchase departmentandall other purchase departments. Other department
does the buying of all other items otherthan woodi.e. timber. It is involved in purchasing of consumerproduct, spares, oils, acids,chemicals and otherancillary raw material used for manufacturing itsproducts.
Timber purchasing department deals only with
the purchase of Timber. Timbers arepurchasedthrough bank or direct purchasing. An intend will bereceived from the storesdepartment about the itemto be purchased. The production manager shouldsign it. An enquirywill be made and following thatthe quotation will receive. Suitable quotations willbe selectedand it will be sent to the production
department mentioning the criteria of selection.Afterreceiving the quotation the purchasedepartment will make order with specifiedconditions. If thegoods are sending through bank,intimation will receive from the bank that the goodsare readyfor delivery. The money is paid as per the
terms and conditions and the goods are delivered.Inthe case of direct purchasing money is directlypaid to the supplier and the goods are received
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PURCHASE PROCEDURE
Invites for quotation from various parties.•
From the quotation the actual buyers will be identified
based on price and quality.•
Order for the goods.•
Goods will be sent to the nearest parcel offices from
there the customer company will
collect the consignment.•
Documentation through bank or direct supplier. Some
time advance payment is also
undertaken.•
Emergency purchases can be authorized by MD/ED by
passing the above step
MARKTNG DEPT
WESTERN INDIA PLYWOODS LTDMarketing is the art of selling products. It is also
defined as societal process by whichindividual andgroups obtain what they need and want through
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creating, offering and freelyexchanging productsand services of value with others.
Due to the high standard of quality maintained by
the quality control department of thiscompany, theproduct of the company have found readyacceptance in markets both in India andabroad.The company has succeeded in arrangingmanufacturing programs on the basis if firmorders,which in regularly for all types of products. The
plywood manufactured by the companyis beingregularly used for manufactures of T.V cabinets,bus bodies, building constructions,railways,furniture industry etc. The hardboard is used forpartition walls, false ceiling, furnitureindustry etc.The densified wood is being supplied to theelectrical industries in various formsand also to the
textile and chemical industries in the form of filterplates and as checkered boardsfor flooring inbuses and railway coaches. The DAP and FRPcompounds are being used by theelectronic andmolding industries. The furniture manufactured bythe company is being absorbedthe market in
drawing rooms, bedrooms, schools, office etc. Theproducts of the company arebeing exported WestGermany, France, U.S.A Sweden, West Asia andSouth Asian countriesregularly.
MARKET SEGMENTAT TION
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WESTERN INDIA PLYWOOD is well-established organization manufacturing highqualitygoods. Company believes in quality. In order to
ensure the quality each batch of theproducts willundergo quality tests. Company has an efficientmarketing strategy. The prices ofWIP’s productsare comparatively high, but of high quality. Thecompany is targeted at the highincome as well asat the low-level income groups WIP is marketing
more than 300 products.Products are segmented as
WESTERN INDIA PLYWOODS LTD1.
Domestic2.
Institutional
3.
Automotive
4.
ExportBrand and quality are the main marketing strategy
followed by WIP.The WIP has a unique product range that cannot be
duplicated.
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The WIP has gained 70% market share on Hardboard
itself. WIP is the price leaders in
hardboard marketing.
Almost all Car Manufacturers like TATA, Ford,Toyota, Hyundai and Maruthi are the customersof WIP. Automotive segmentation is followed byWIP towards thiscar manufactures. The main sales promotionfollowed by WIP is direct contact by
Architects,Builders etc. The WIP also issuenational magazines as promotion tools. Marketingsegmentationadopted by WIP is niche is DAPmanufacturing WIP has got marketing leadership inthe Worldafter Japan and America
SALES DEPT
WESTERN INDIA PLYWOODS LTD
WIP market their products through agenciesand depots. They use sales representativealso.Their main promotion method is direct contact bySales representatives to canvass govt.and railway.
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Enquiries are made through tenders. The main toolused to catch the governmentorders is by thelowest quotation.
The main advantage received from the govt. is95% ready cash payment. Generally theWIP gives15 to 20 days are credit for parties. Even thoughtimber world is facing crisis, theWIP is able to withstand by marketing variety of products like plywooditems (Fire Resistant,Marine Wood, Densified
Wood, DAP, Hardboard, Furniture)The main sales promotion method used byWIP is direct contact. The WIP has manydealersthroughout India. WIP also conduct exhibitions andissue international magazines. TheWIP outstandfor their quality. This quality of product ismaintained by laboratory testing.Every batch of
product will go to testing for identifying glue failureand other defects.
Even though the timber world is facing scarcity,the WIP withstand with decorative boardwood. TheWIP has achieved ISI certification for theirproducts. The regular customers of WIPare India
Railway, Toyota, Hyundai, Fibre DrumManufacturers, Shoe heals, Jolly board is theonlycompetitor of the WIP in Hardboard. So Hardboardmanufacturing is mainly profitable asfar as WIP isconcerned.
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CENTRAL EXICE DEPT
Central excise is a tax levied by the central
govt. on the manufacture or production ofanyproduct. Excise duty is due at the time ofproduction and is paid at the time of clearance.Beforecentral excise duty can be imposed on anyarticle it must satisfy to the basic conditions:1. The articles should be “goods”
2. It should have come into existence as a result of
manufacture
The rate of duty of tariff value in relation to anyexcisable goods shall be the rate of tariffsin forceon that date when such goods are removed fromthe factory. For the manufacture of anyproduct thecompany should attain a Registration Certificate,
for which an application is givendeclaring what is tobe manufactured. Based on this application theRegistration Certificate isissued, which isequivalent to license. After receiving this certificatethe company startsmanufacturing.
Payments are made according to theclassification of goods. WIP’s product comesunderChapter 44 i.e. wood and article of wood.According to chapter 44.08 excise duty chargedonplywood is 16%.No duty is charged for export asa result of a relaxation provided by them forthe
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promotion. The payment of duty is on fortnightlybasis by 20th day for the fortnight and byfifth day ofsucceeding
month for the 2nd fortnight except for the month of March. In order to avoid double
taxation CENVAT (Central Excise Value Added Tax)
credit is used
R& D DEPT
WESTERN INDIA PLYWOODS LTDThe WIP has an in-house R&D Department
approved by the Department of ScienceandTechnology and Council of Scientific andIndustrial Research. (CSIR) It has therequiredanalytical, conditioning and testing facilitiesfor product or process evaluation, rigid qualitycontrol and new technology analysis. The testingequipment available consists of thestandardmachines for conducting physical,mechanical and electrical test of all kinds. Theyinclude aweather-o-meter in which the extremeweather conditions of the world can be simulated in
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anaccelerated manner in order to arrive at quickinferences. Sophisticated analytical equipmentslikethe Spectro-Photometer, Gas Chromatograph, Kari
Fischer, Titration equipment, TorqueRemoter, andPermeable gel. Chromatograph is available in thetesting lab of WIP’s R&Ddivision for accurateanalysis of raw material and finished products. Theproducts developed andmodified by the R & Ddivision include DAP (DiAllyl Phthalate) moudling
powder and fiberglass reinforced plastic, sheetmoulding compound (SMC) which find use in themanufacture ofthe sophisticated products requiredin highly specialized electrical and electronicapplications.SMC can also be overlaid on Plywoodand Hardboard. The manufacture of DAP moldinghasbeen achieved for the first time in South East
Asia in the WIP. This has put India on the roadtoself-reliance in the material of strategicimportance.
WIP had conducted conversion of non-durablespecies of timber like Cheru, Bunati etc.into stableand durable wood polymer composites by radiation
with gamma rays with the activeassistance ofBhaba Atomic Research Center, Trombay. It is oneof the greatest achievementsof WIP’s R&DDepartment. But recently it is not followed by WIP.WIP’s R&D Scientists havedeveloped weather
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proof, marine and fire retardant, grades ofHardboard.
Material Testing lab
WIP possesses a full-fledged material testing lab whichis monitored by its government
recognized R&D division. The lab is equipped to
perform various physical mechanical and
WESTERN INDIA PLYWOODS LTDelectrical test specified in the IS specification. Every day
random samples drawn from panels
produced in WIP’s plants are tested for conformance to
the relevant IS specifications
The integrity and quality of WIP’s testingdivision can be gauged by the factthatrepresentative samples drawn from material tobe supplied to the Indian Railways, Defenseandother government organizations are tested itsown material testing lab under the supervisionofofficials deputed by the respective Inspection
Agencies..
EXIM DEPT
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Purpose
WESTERN INDIA PLYWOODS LTDTo popularize the products to the international level.
Export carries out as per the export
policy of govt. of India and responsibilities lies on the
hands of the Import / Export Executive.
ProcedureQuotations are sending along with the product
details. In some cases samples are sent.Once theprice is approved of, the customer opens the letterof credit that contains detailsregarding value,quantity, destination of supply, specification, etc
once the order is confirmedand placed; the productis not sent to the production department andproduction requirements.Once the cargo is ready, itis taken to the nearest port for shipment.
In Western India Plywood’s there is anarrangement called house stuffing where inthefactory brings the container from the port to thecompanies work. The clearing agents carry outallthe customer formalities in order to get theclearance. This includes getting back AR4 fromthecustoms after the shipment for submission to the
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central excise. Once the shipment is effectedandthe bill of loading is obtained the document for thebuyers are negotiated through the WIP’sbank.
Once the cargo reaches the destination thecustomers retrieve the original documents fromtheirbanks. The payment is then made accordingly.
Records maintainedFiling system; separate file is opened against each
enquiry. All correspondence and
relative shipping documents are filed separately forready as well as future reference.
Register that contains details regarding all exports
affected is also maintained
WESTERN INDIA PLYWOODS LTD
FINANCE DEPARTMENTThe Finance Department is the heart of any
company. The general Manager of financeheadsthis Department. The responsibility for maintainingthe accounts and exercisingfinancial control is
vested with the Finance Manager. The financedepartment has directinteraction with all otherdepartments since all the payments andcollections are maid through
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WESTERN INDIA PLYWOODS LTDhere. This Department follows a written form of
communication. All Department payments
and receipts are finally reported to the Finance
Department.
WIP follow double accounting system and also maintain
four types of journals. They are;
1.Cash payment book (CPB)
2.
Bank payment book (BPB)
3.
Cash receipt book (CRB)
4.Bank receipt book (BRB)
For these four types of journals, a sub ledger is prepared.
This sub ledger is classified into
three;
a.
Accounts Receivable Books (ARB)
b.
Accounts Payable Book (APB)
c.
Personal Ledger (PL)
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At the end of every month the sum total of the sub
ledgers are transferred to the main ledgers.
Then there should have the equality in the amount of the
sub ledgerand main ledger.The next accounting procedure ispreparing the trial balance. At the end ofeveryfinancial year, profit and loss account and BalanceSheet is prepares, from which financialposition ofWIP is noticed
Sources of FundThe main sources of funds are;
Internal sources:- The main internal sources of fund of WIP are income
generated from sales.
WESTERN INDIA PLYWOODS LTDReserves are the sources of fund other than income from
sales. Current losses are adjusted by
these reserves.
External Sources:-
The main external source of fund is term loan form bank and financial institutions like
SBI, Canara Bank, Punjab National Bank, IFCI etc.
Share Capital.
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WIP is a widely held Public Limited Company.Recently company issue authorizedshares 13, 00,00,000 from which 8, 48, 00,000 are subscribed
capital. Company also adopt rightissues (duringcrisis premium is given to shares), bonus shares(when company isundercapitalized) Companyissues preference shares to ICICI, HDFC likefinancial institutions.These preference shares areredeemed. Equity share capital is major source of
finance followedby the Company. Previous year24% dividend was given to the share holders. Butnow thecompany is unable to pay dividend to theshare holders because of the lack of operatingprofit.
BankersThe WIP has mainly 7 banks.
SBT State Bank of TRAVANCORE
UBI (Urban Bank Of India)
IB (Indian Bank)
SYB (Syndicate Bank)
SBI (State Bank of India)
CB (Canara Bank) IOB (Indian Overseas Bank
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TQM
WIP Ltd. has separate department for total quality
management and is well known for itsqualitythroughout the world it has recognition of ISO
9001-2000 for one of best andstandardized
production system in the world. ISO provides a lot
of standard for the qualityassurance.
WESTERN INDIA PLYWOODS LTDWIP has both internal and external auditing
system. Internal auditing is done every sixmonth bythe concerned department head. External auditing
is conducted mainly by the externalcertifying body.They received all the procedure and documentwhich includes.Quality manual
Work instructionThe requirement satisfied by the WIP in order to get ISO
certification is the following.
○ Quality manual
○ Control quality
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○ Resource management
○ Product realization
○ Measurement analysis and improvement
○ In order to assure the quality sec. technique like
control chart are used
and the mainly used chart employed by the WIP Ltd. areX chart and
R Chart. The plan capacity utilization. Plant stoppage
analysis break down
analysis are done using bar chart
The main reasons for plant stoppage are
Mechanical break down
Electrical break down
Blockage of Pulp
Blockage of chip
Shortage of fuel
WESTERN INDIA PLYWOODS LTDShortage of timber
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The non conformance of both process and product
are Analyzed by the mean of the cause
and effect diagram and the corresponding corrective
/preventive action are takenQuality PolicyTo manufacture product as per national or international
standards. We made them
available as per the customer requirement.
WIP endeavor to upgrade the quality of its product
related service on a continuous basisthrough regular improvement efforts.
A will defined quality management system has been
implemented. This system is
continuously reviewed to enhance its effectiveness and
update to meet the changing need.
Quality objectiveSuitable equipment and machinery for process
control at all stage.Provision of adequateresourceincluding raw material & personnel to ensureconsistent product quality will defineprocess andproduct characteristics to enable monitoringanalysis and continual
improvement.Communication of requirement ofproduct including customer requirement statutory,regulatoryrequirement aspect of qualitymanagement system includes policy and objectivesamong allemployees.
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ISO certificationThe main objective of International organization for of
standardization is to produce and
published international standards.The WIP Ltd is an ISO certified company the
ISO 1994 certification was awarded tothecompany. In 1996 for the quality managementsystem of the hard board and Wiplacprefinishedboard has been re certified. In May
1999 for another three years and the company hasalso
received the same certification for its plywood,
classified wood, flush loan and block boards.
The next recertification of
ISO-9001-2000 was done by M/s. Bureau Vertias
quality International (BVQI) and thecertificate ofmanufacturing and sale of hard board, WIPLAC,prefinished board, plywood, blockboard flush door,and densified wood product was issued for a periodof three year 25.05.2002
WESTERN INDIA PLYWOODS LTDSWOT ANALYSIS
SWOT stands for Strength, Weakness,Opportunities and Threats. StrengthsandWeakness are the internal factors of the
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company where as Opportunities and Threatsareexternal factors. SWOT Analysis is the tool forauditing an organization and its environment. Itis
the first stage as planning and helps marketers tofocus on key issues have been identified, they
WESTERN INDIA PLYWOODS LTDfeed into marketing objectives. It can be used in
conjunction with other tools as audit andanalysis.
STRENGTH•
The company has been maintaining a high qualityfor its products and as its products arewellaccepted in the market by quality consciouscustomers, it does not anticipate anymarketingproblem. They are considered to be the “The
Leaders in Quality Since 1945”.•
The company has a well established R&D unit, one of
the best kinds in the wood based
industry.•
The company is duly equipped to develop new products
to meet the requirements of the
market.
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•
The products of WIP are certified by ISO.
WEAKNESS •
There is an acute shortage of good rawmaterials which has forced the company toimport asubstantial portion of its main raw material viz.timber, which has also seen aconsiderableincrease in price.•
Lack of good distribution network as compared to the
competitors
WESTERN INDIA PLYWOODS LTD•
Promotion of competitors is better to that of WIP. TheCompany concentrates only on
Industrial Market.•
The price of WIP’s products is high as compared to its
competitors.
OPPORTUNITIES•
The company is a leading supplier to Railways, Defense,
Automobile, Electrical,
Transport, Civil Aviation and other industries.•
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Several products have been developed for thespecific requirements of the Automobile,Transportand communication sectors such as Densified
wood etc. and these productswhich havetechnological advantages over competitiveproducts.•
The Company diversified from the production ofchest and commercial plywood tomanufactureDecorative Plywood, Block Boards, Shuttering
Plywood and Aircraftplywood.•
The products of the Company are being exported to
Germany, France, U.S.A, Sweden,
West Asia and South Asian countries.
THREATS•
The high power tariff and increasing cost of furnace oiland other petroleum products and
chemicals.•
There are many medium scale and small scale plywood
industries. They fix low price for
their products
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WESTERN INDIA PLYWOODS LTD•
In some product ranges, imported items are available at
lower cost than is currently
produced in India.•
In general, the working of the company has been
adversely affected by the effects of
Globalization
WESTERN INDIA PLYWOODS LTD•
In some product ranges, imported items are available at
lower cost than is currently
produced in India.•
In general, the working of the company has been
adversely affected by the effects of Globalization.
FINDINGS
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Because of the increasing demand, now the
company has changed their distribution
system in order to reach more parts of the state.
Due to the high standard of quality maintained bythe company, its production costs are
relatively high so that company facing a serious problem
and wants to reduce the price
The company’s various operations on raw material
performed in sequence and the
machines are placed along the product flow line.Because of this, the company’s products
get completed in lesser time and also have a smooth and
continuous work flow.
The company gets 25% of the profit from the
exporting.
Company concentrate all over the market.
Still the company is not computerized fully.
The company maintaining 0 % wastage.
Promotional expense is very less.
WIP focus on quality
SUGGESTIONS✔ It is desirable to launch an advertising campaign to
attract more customers
✔ It is advisable to maintain and efficient market
intelligence system and
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advice mgt of the changing needs of the market.
✔ The company may introduce more measures such
as fencing of machineries,
which will protect the workers from accidents.1 | P a g e
WESTERN INDIA PLYWOODS LTD✔ The company may prepare budgets for each activity
which will provide it a
better control and coordination mechanism. This will aid
in reduction of
production costs.✔ The company can save time and cost through the
computerization.
✔ The company have to follow more safety measures
because there is a risk of fire in the factory layout
CONCLUSION
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Western India plywood ltd., the second largestwood processing industry in South EastAsia, as abright future in this field. During the running period
since 1945, the co. achievedvarious milestones.The high-end production technology of WIP is wellacknowledged amongthe wood processingindustries in India.
The WIP Ltd., achieved 100% utilization of rawmaterials due to its integrated productionsystem.
Therefore, it would be apt to call WIP Ltd., ‘ acompany with a conscience ’. WIP Ltd.,stands for superior product performance and provides valuefor money to its customers. It isbacked by WIP’scommitment to harness the latest technology inwood processing industry andcontinuously upgrade
its processes and machinery. Due to the highquality maintained, thecompany has found a readymarket both India and abroad. The company doesnot aim atcompeting with the local manufacturesbut wants a main player in the plywood export.
Now the company is producing more quantityis hardboards than plywood, because of
thedevelopment of technology. Presently thecompany is operating in loss- the major causebeingglobalization. Another reason is the pricingpolicy of the company. The price level oftheproducts is higher as compare that of other
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companies manufacturing similar products.Thecompany should try to create brand awarenessin the local market by advertising in medias
andconducting exclusive exhibitions etc