winwin team presentation

12
Book Exchange Warehouse

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This is the final OAP project of the Win Win Team! for the Venture Lab 2012 class

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Page 1: Winwin team presentation

Book Exchange Warehouse

Page 2: Winwin team presentation

About our team

• Win Win Team! is composed of HR professional Dimpy Jazmines Professor and technopreneur Cardino “Kit” Yee Freelance editor and MA student Linette Pascual-Paras

• All are based in the Philippines

Page 3: Winwin team presentation

Our final project

Book Exchange Warehouse • A physical and online store

where students can buy, sell or exchange used academic textbooks at significantly reduced prices

Page 4: Winwin team presentation

We tested our value proposition

• Our most important concern: if our customers need the service that we are offering

• How we did our test: Conducted a survey of 40

respondents, and supplemented it with face-to-face interviews

Page 5: Winwin team presentation

Are they interested in our solution?

• Yes, they were, but there is currently no strong demand for it, as people still prefer to buy new books over used ones

Page 6: Winwin team presentation

Are they willing to pay for it?

• Yes, but the used book’s overall quality has to be acceptable to the customer

Page 7: Winwin team presentation

Do the customers have the problem that you think they do?

• Yes, it was evident from the responses we received that there is currently no convenient avenue for them to buy or sell used textbooks.

Page 8: Winwin team presentation

How are they currently solving it?

• Due to the unavailability of second-hand textbooks that are in good condition and an established venue where such can be bought, majority of the respondents simply buy new ones.

Page 9: Winwin team presentation

How much do they pay for the solution?

• Whether buying brand-new because they do not have a choice, or ordering online at an even much higher cost, the consumers are paying a lot, and losing money as well (lost opportunities to profit from selling used books).

Page 10: Winwin team presentation

Is there a different problem that they are much more interested in having you solve for them?

• No. A majority of our respondents appreciated our solution, but people generally need to be more

aware and supportive of the practice of buying used books.

Page 11: Winwin team presentation

Will we pursue the same idea, or will we change to a new idea based on feedback?

• We can opt to modify the idea by initially doing an online store rather than a brick-and-mortar one. If the online store is deemed successful then that's the time we will invest in a physical store.

Page 12: Winwin team presentation

End