NEW DELHI INSTITUTE OF MANAGEMENTWINTER PROJECT REPORTONComparative Analysis of SBI & ICICI Bank

BySAJAL SINGHAL71In Partial Fulfillment for the award of the degreePost Graduate Diploma In Management2012-14

NEW DELHI INSTITUTE OF MANAGEMENT50 (B &C), 60, TUGHLAKABAD INSTITUTIONAL AREA, NEW DELHI -110062E-MAIL: PLACEMENT@NDIMDELHI.ORG WEBSITE : WWW.NDIMDELHI.ORG

WINTER PROJECT REPORTONComparative Analysis of SBI &ICICI Bank

Submitted by- Submitted to-SAJAL SINGHAL Mr. VK MAHAJANROLL NO. 71

ACKNOWLEDGEMENTIn this project I have made an honest and dedicated attempt to make the research material as authentic as it could. And I earnestly hope that it provides useful and workable information and knowledge to any person reading it.During the small time frame of two months in which the project reached its completion, there were a few people whom I would like to thank and without whose help the project would have not seen the light of the day.I would also like to thank my faculty guide Prof. V.K MAHAJAN for his unconditional co-operation and kind support in preparing the report.. SAJAL SINGHAL PGDM (2012-2014) New Delhi Institute of Management

DECLARATIONI Sajal Singhal student of New Delhi Institute of Management (2012-14) declare that every part of the Project Report on Comparative Analysis of SBI & ICICI bank submitted by me is original.I was in regular contact with my faculty guide and contacted several times fordiscussing the project.

Date of project submission: 12/03/2014Signature of the Student

Faculty Mentors Comments:_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

Signature of Faculty guideProf. V.K MAHAJAN

TABLES OF CONTENTSS.NOCONTENTPAGE NO

1INTRODUCTION-Indian Banking System -Growth of Banking -Structure of Indian Banking System -Introduction of SBI -Introduction of ICCI Bank7-34

2Introduction of Topic-Product & Services offered by SBI-Risk Management-Product & Services offered by Icci Banks-Comparison of Loan and Advances of SBI and ICCI Banks- Advantages of ICCI over SBI & visa versa35-63

3Review of literature64

4Objectives of Research 65

5Research Methodology-Types of Research - Sample Area-Sample Size-Sources of Data Collection- Sampling Technique - Limitation of Study 65-68

6Data Analysis & Interpretation69-86

7Findings87

8Conclusion88

9Recommendation89

1011BIBLIOGRAPHYAnnexure-1

9091-95

INTRODUCTIONA bank is an institution that deals in money and its substitute and provides other financial services. Banks accepts deposits and make loans or make an investment to derive a profit from the difference in interest rate paid and charged respectively.In India the banks are being segregated in different groups. Each group has their own benefits and limitations in operating in India. Each has their own dedicated target market. Few of them only work in rural sector while other in both rural as well as urban. Many even are only catering in cities. Some are of Indian origin and some are foreign players.Indian economy has been one of the stars of global economics in recent years. It has grown by more than 9% for the three running years. The economy is a diverse as it is large, with a number of major sectors including manufacturing industries, agriculture, textile and handcrafts and services. Agriculture Is a major component of the Indian economy, as over 66% of the Indian population earns its livelihood from this area. Banking sector is considered as booming sector in Indian economy recently. Banking is a vital system for the developing economy for the nation.However, Indian banking system and economy has been facing various challenges and problems which have discussed in other part of project.

INDIAN BANKING SYSTEM Banking in India originated in the first decade of 18th century with The Great Bank of Indi coming into existence in 1786. This was followed by Bank of Hindustan. Both these banks are now defunct. The oldest bank in existence in India is the State Bank of India being established as The Bank of Bengal in Calcutta in June 1806. A couple of decade later, foreign bank like Credit Lyonnais started their Calcutta operation in 1850s. At that point of time, Calcutta was the most active trading port, mainly due to trade of the British Empire, and due to which banking activity took roots there prospered.The first fully owned was the Allahabad bank, which was established in 1865. By the 1900s, the market expanded with the establishment of banks such as Punjab National Bank, in 1895 in Lahore and Bank of India in 1906, in Mumbai-both of which were founded under private ownership. The Reserve Bank of India formally took on the responsibility of regulating the Indian banking sector from 1935. After Indias independence in 1947, the Reserve Bank of India was nationalized and given broader powers.The public sector emerged as the driver of economic growth consequent to the industrial revolution in Europe. With the advent of globalization, the public sector faced new challenges in the developed economies. No longer the public sector had the privilege of operating in a sellers market and had to face competition both from domestic and international competitors. Further in the second half of the 20th century in the developed economies, the political opinion starts swinging towards the views that the intervention as well as investment by Government in commercial activities should reduced to the extent possible.Without a sound and effective banking system in India it cannot have a healthy economy. The banking system of India should not only be hassle free but is should be able to meet new challenges posed by the technology and any other external and internal factor. For the past three decade Indias banking system has several outstanding achievements to its credit. The most striking is its extensive reach. It is no longer confined to only metropolitans or cosmopolitans in India. In fact Indian banking system has reached even to the remote concerns of the country. This is one of the main reasons of Indias growth process. The governments regular policy for Indian bank since 1969 has paid rich dividends with the nationalization of 14 major private banks of India.GROWTH OF BANKINGJourney of Indian Banking System can be segregated into three different phases. They are mentioned below:Phase1: Early phase from 1786 to 1969 of Indian BanksPhase2: Nationalization of Indian Banks and up to 1991 prior to Indian Banking sector reformsPhase3: New phase of Indian Banking System with the advent of Indian Financial & banking reform after 1991PHASE1: The General Bank of India was set up in the year 1786. Next came Bank of Hindustan and Bengal Bank. The East company established Bank of Bengal (1809), Bank of Bombay (1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. These three banks were amalgamated in 1920 and Imperial Bank of India was established which started as private shareholders banks, and mostly the European, Europeans-shareholders.In 1865 Allahabad Bank was established and first time exclusively by Indian, Punjab National Bank ltd was set up in 1894 with headquarters at Lahore. Between 1906 and 1913, Bank of India, Central Bank of India, Bank of Baroda, Canara Bank, Indian Bank, Bank of Mysore were set up. Reserve bank of India came in 1935.During the first phase the growth was very slow and bank also experienced periodic failures between 1913 and 1948. There were approximately 1100 banks mostly small. To streamline the functioning and activities of commercial banks, the Government of India came with the Banking Companies Act,1949 which was later changed to Banking Regulation Act 1949 as per amending Act 1965 (act no 23 of 1965). Reserve Bank of India was vested with extensive power for the supervision of banking in India as the Central Banking Authority. During those days pubic has lesser confidence in the banks. As an aftermath deposit mobilization was slow. Abreast of it saving bank facility provided by the postal department was comparatively safer.PHASE2Government took major steps in India Banking Sector Reform after independence. In 1955 it nationalized Imperial Bank of India with extensive banking facilities on a large scale especially in rural areas. It formed State Bank of India to act as the principal agent of RBI and to handle bank transactions of the Union State Governments all over the country. Seven banks forming subsidiary of SBI was nationalized in 1960 on 19 July, 1969, major process of nationalization was carried out. It was the effort of the then Prime Minister of India, Mrs. Indira Gandhi 14 major commercial banks in the country were nationalized. Second phase of the nationalization Indian Banking Sector Reform was carried out in 1980 with seven more banks. This step brought 80% of the banking segment in India under Government ownership. The following are steps taken by the government of India to Regulate Banking Institutions in the country 1949: Enactment of Banking Regulation Act 1955: Nationalization of State bank of India1959: Nationalization of SBI subsidiaries1961: Insurance cover extended to deposits1969: Nationalization Station of 14 major banks1971: Creation of credit guarantee corporation1975: Creation of regional rural bank1980: Nationalization of seven banks with deposits over 200 croreAfter nationalization of banks, the branches of the public sector bank India rose approximately 800% in deposits and advances took a huge jump by 11,000%. Banking in the sunshine of Government ownership gave the public implicit faith and immense confidence.PHASE3This phase has introduced many more product and facilities in the banking sector in its reforms measure. In 1991, under the chairmanship of M Narasimham, a committee was set up by his name which worked for the liberalization of banking practices. The country is flooded with foreign banks and their ATM station. Efforts are being put to give satisfactory services to consumers. Phone banking, net banking is introduced. The entire system became more convenient and swift. Time is given more importance than money. The financial system of India has shown a great deal of resilience. It is sheltered from any crisis triggered by any external macro economics shock as other East Asian Countries suffered. This is all due to flexible exchange rate regime the foreign reserves are high, the capital account is not yet fully convertible and banks and their customers have limited foreign exchange exposure.

STRUCTURE OF INDIAN BANKING SECTORThe Indian banking industry has Reserve bank of India as its Regulatory Authority. This is a mix of public sector, private sector, corporative banks and foreign banks. The private sector banks are again split into old bank and new banks.

Reserve Bank of India( central bank)

Scheduled banks

Scheduled commercial banks Scheduled Co-operative banks1. Private Sector banks2. Public sector banks

Nationalized banks SBI & its Associates3. Foreign banks4. Regional Rural bank

Scheduled urban co-operative bank Scheduled co-operative bank 1. Old private sector banks2. New private sector banksFACTS FILES OF BANKS IN INDIAThe first bank in India to be given an ISO certificateCanara Bank

The first bank in Northern India to get ISO certificate for their selected branchesPunjab and Sind Bank

The first Indian bank to have been started solely with Indian capitalPunjab National Bank

The first among the private sector banks in kerala to become a scheduledBank in 1946 under the RBI actSouth India Bank

Indias oldest, largest and most successful commercial bank,Offering the widest possible range of domestic, international and NRI products and services through its vast network in India and overseasState Bank Of India

Indias second largest private sector bank and is now the largest scheduled commercial bank in IndiaThe Federal Bank ltd

Bank which started as private shareholders banks, mostly European shareholdersImperial Bank of India

The first Indian bank to open a branch outside India in London in 1946 and the first to open a branch in continental Europe at Paris in 1974Bank of India founded in 1906 in Mumbai

The oldest Public sector bank in India having branches all over India and serving the customer for the last 32 yearsAllahabad Bank

The first Indian commercial bank which was wholly owned and managed by IndiansCentral Bank of India

INTRODUCTION OF SBI (STATE BANK OF INDIA) The State bank of India, the countrys oldest bank and a premier in terms of balance sheet size number of branches, market capitalization and profits is today going through a momentous phase of change and transformation the two hundred year old public sector bank behemoth is today stirring out of its public sector legacy and moving with an ability to give the private and foreign banks a run for their money. The origin of the State Bank of India goes back to the first decade of the nineteenth century with the establishment of the Bank of Calcutta on 2- June-1806.The bank is operating into many businesses with strategic tie ups-Pension Funds, General Insurance, Custodial Services, Private Equity, Mobile Banking, Point of Sale Merchant Acquisition, Advisory Services structure products etc-each one of these initiatives having a huge potential for growth.It is also focusing at top end of the market, on wholesale banking capabilities to provide Indias growing mid/large corporate with a complete array of products and services. It is consolidating its global treasury operations and entering into structured products and derivative instruments. Today, the bank is the largest provider of infrastructure debt and the largest arranger of external commercial borrowings in the country. It is the only Indian bank to feature in the Fortune 500 list.SBI have about 8500 of its own 1000 branches and another 5100 branches of its Associate Banks, today it offers the largest banking network to the Indian customer. The bank is also in the process of providing complete payment solution to its clientele with over 8500 ATMs.It presently has 52 foreign offices in 34 countries across the globe. It has also 5 subsidiaries in India-SBI Capital Market- SBICAP Securities, SBI Discount and Finance House of India, SBI Factors and Commercial Services Pvt. Ltd , SBI Fund Management Pvt. Ltd. and SBI Cards and Payments Services Pvt. Ltd forming a formidable group in the Indian banking scenario. It is in the process of raising capital for its growth and also consolidating its various holdings

STATE BANK OF INDIA (SBI)SBI is the Indias largest commercial bank. SBI has a vast domestic network of over 9000 branches (approximately 14% of all bank branches) and commands one fifth of deposits and loans of all scheduled commercial banks in India.SBI group includes a network of eight banking subsidiaries and several non banking subsidiaries offering merchant banking services, fund management, factoring services, primary dealership in government securities, credit card and insurance.The eight banking subsidiaries are1. State Bank of Bikaner and Jaipur (SBBJ)2. State Bank of Hyderabad (SBH)3. State Bank of India (SBI)4. State Bank of Indore (SBIR)5. State Bank of Mysore (SBM)6. State Bank of Saurashtra (SBS)7. State Bank of Travancore (SBT)8. State Bank of Patiala (SBP)

The origin of SBI date back to 1806 when the Bank of Calcutta (later called the Bank of Bengal) was established. In 1921, the Bank of Bengal and two other Presidency banks (Bank of Madras and Bank of Bombay) were amalgamated to form the Imperial bank of India. In 1955, the controlling interest in imperial bank of India was acquired by the Reserve Bank of India and SBI came into existence by an act of parliament as successor to the imperial bank of India.Today SBI has spread its arms around the world and has a network of branches spanning all time zones. SBIs International Banking group deliver the full range of cross border financial solutions through its four wings- the Domestic division, the Foreign Offices division, the Foreign offices division, the Foreign Department and international services division.SBI is the largest bank in India. If one measures by the number of branch offices and employees, SBI is the largest bank in the world. Bank of Calcutta is the oldest commercial bank in the Indian subcontinent. SBI provides various domestic, international and NRI products and services, though its vast network in India and overseas. With as asset base of Rs.1566261 (core) and its reach, it is a regional banking behemoth. The government national bank in 1955, with the Reserve Bank of India taking 60% ownership stake. In recent year the bank has focused on three priorities, (1) reducing its huge staff through Golden handshake schemes known as the Voluntary Retirement Scheme, which saw many of its best and brightest defect to the private sector, (2) Computerizing its operations (3) changing the attitude of its employees, as a large number of employees are very rude to customers.

HISTORYThe SBI traces its roots to the first decade of 19 century, when the Bank of Calcutta, later named as Bank of Bengal was established on 2 June 1806. The government amalgamated Bank of Bengal and two other presidency bank namely the Bank of Bombay and Bank of Madras, and named reorganized banking entity the Imperial Bank of India. All these Presidency bank has been incorporated as joint stock companies and were the result of the royal charter.The Imperial Bank of India as joint stock company. Until the establishment of a central bank in India the Imperial Bank and its early predecessors served as Indias central bank, at least in terms of issuing the currency. The SBI Act 1955, enacted by the Parliament of India, authorized the Reserve Bank of India, which is the central banking organization of India, to acquire a controlling interest in the Imperial Bank of India which was renamed the State Bank of India on 30 April 1955. June2,1806 The Bank of Calcutta established January2,1809 This became the Bank of Bengal April15,1840 Bank of Bombay established 1861 Paper Currency Act passed January27,1921 all three banks amalgamated to form Imperial Bank of India Jully1,1955 State Bank of India formed, become the first Indian bank to be Nationalized 1959, SBI (subsidiary bank) Act passed, enabling the State Bank of India to take over eight former State-associated banks as its subsidiaries. 1980 When Bank of Cochin in Kerala faced in a financial crisis, the government merged it with State Bank of India June29,2007 The government of India today acquired the entire Reserve Bank of India (RBI) shareholding in State Bank of India (SBI), consisting of over 314 million entity shares at a total amount of over 355 billion rupees.

ABOUT LOGO The Place to Share the NEWs. Share the viewsTogetherness is the theme of this corporate loge of SBI where the world of banking services meet the ever changing customers needs and establishes a link that is like a circle, it indicates complete services towards customers. The logo also denotes a bank that is has prepared to do anything to go to any lengths, for customers.The blue pointer represent the philosophy of the bank that is always looking for the growth and newer, more challenging more promising direction. The key hole indicates safety and securitiesMISSION, VISION & VALUES

MISSION STATEMENTTo retain the Banks position as premiere Indian Financial Service Group, with world class standard and significant global committed to excellence in customer, shareholder and employee satisfaction and to play a leading role in expanding and its diversifying financial service sectors while containing emphasis on its development banking rule.

VISION STATEMENT Premier Indian Financial Service Group with prospective world-class standards of efficiency and professionalism and institution values Retain its position in the country as pioneers in development banking. Maximize the shareholders value through high-sustained earning per shares. An institution with cultural mutual care and commitment, satisfying and Good work environment and continues learning opportunities.

VALUES Excellence in a customer service Profit orientation Belonging commitment bank Fairness in all dealings and relations Risks taking and innovative

INTRODUCTION OF ICICI BANK ICICI Bank was originally promoted in 1994 by ICICI Limited, as Indian Financial Institution and was wholly owned by subsidiary. ICICIs shareholding in ICICI Bank was reduced to 46% through a public offering shares in India in fiscal 1998.ICICI Bank is India's largest private sector bank with total assets of Rs. 5,367.95 billion (US$ 99 billion) at March 31, 2013 and profit after tax Rs. 83.25 billion (US$ 1,533 million) for the year ended March 31, 2013. The Bank has a network of 3,620 branches and 11,292 ATMs in India, and has a presence in 19 countries, including India.ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries in the areas of investment banking, life and non-life insurance, venture capital and asset managementThe Bank currently has subsidiaries in the United Kingdom, Russia and Canada, branches in United States, Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar and Dubai International Finance Centre and representative offices in United Arab Emirates, China, South Africa, Bangladesh, Thailand, Malaysia and Indonesia. Our UK subsidiary has established branches in Belgium and Germany.

ICICI Bank's equity shares are listed in India on Bombay Stock Exchange and the National Stock Exchange of India Limited and its American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE)..

HistoryICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering of shares in India in fiscal 1998, an equity offering in the form of ADRs listed on the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the World Bank, the Government of India and representatives of Indian industry. The principal objective was to create a development financial institution for providing medium-term and long-term project financing to Indian businesses.In the 1990s, ICICI transformed its business from a development financial institution offering only project finance to a diversified financial services group offering a wide variety of products and services, both directly and through a number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the first Indian company and the first bank or financial institution from non-Japan Asia to be listed on the NYSE.After consideration of various corporate structuring alternatives in the context of the emerging competitive scenario in the Indian banking industry, and the move towards universal banking, the managements of ICICI and ICICI Bank formed the view that the merger of ICICI with ICICI Bank would be the optimal strategic alternative for both entities, and would create the optimal legal structure for the ICICI group's universal banking strategy. The merger would enhance value for ICICI shareholders through the merged entity's access to low-cost deposits, greater opportunities for earning fee-based income and the ability to participate in the payments system and provide transaction-banking services. The merger would enhance value for ICICI Bank shareholders through a large capital base and scale of operations, seamless access to ICICI's strong corporate relationships built up over five decades, entry into new business segments, higher market share in various business segments, particularly fee-based services, and access to the vast talent pool of ICICI and its subsidiaries.In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Court of Gujarat at Ahmedabad in March 2002, and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April 2002. Consequent to the merger, the ICICI group's financing and banking operations, both wholesale and retail, have been integrated in a single entity. ICICI Bank has formulated a Code of Business Conduct and Ethics for its directors and employees

VISION To be the leading provider of financial services in India and a major global bank. To be the preferred brand for the total financial and banking solution for both corporate and individuals. To be the dominant life, health, pension player built on trust by world-class people and service.This we hope to arrive by Understanding the needs of customers and offering them superior products and services Leveraging technology to service customer quickly, efficiently and conveniently Developing and implementing superior risk management and investment strategies to offer sustainable and stable returns to our policy holders Providing an enabling environment to foster growth and learning for our employees And above all, building transparency in all our dealingMISSIONWe will leverage our people, technology, speed and financial capital to Be the banker first choice for our customers by delivering high quality world-class product and services Expand the frontiers of our business globally. Play a proactive role in the full realization of Indias potential Maintain a healthy financial profile and diversify our earnings across businesses and geographies. Maintain high standards of governance and ethics. Contribute positively to the various countries and markets in which we operate Create value for our stakeholders Provide the social facilities to the societyIn order to build some brand equity by doing social service, ICICI Bank has decided to undertake a Mission for reducing low birth weight incidence at the village level.

SUBSIDIARIESICICI Bank Limited have the following subsidiaries1. ICICI Securities2. ICICI Prudential Life Insurance Company3. ICICI Venture4. ICICI Lombard General Insurance CompanyICICI SecuritiesICICI Securities has been at the forefront of capital markets advisory for several decades and has also been involved in most of the major public equity issuances in recent times. The company was among the leading underwriters of Indian equity and equity linked offerings with unparalleled execution capabilities.ICICI Securitiesprovides end-to-end fund raising solutions, from structuring to placement of the equity instrument.The firm's expertise include Initial Public Offerings (IPOs), Further Public Offerings (FPOs), Rights Offerings, Convertible Offerings, Qualified Institutional Placement (QIP), Non-convertible Debentures, Buyback, Delisting, Open Offers and international offerings, for both, unlisted and listed entities.ICICI Securities has successfully managed public issues of companies which were the first in their sector to tap the market - media both print and television, first Govt. of India divestment IPO, first pure-play internet company in India, first mobile VAS company, etc.ICICI Securities was also involved in various pioneering issues in the Indian capital markets - the first issue using the new alternate book-building (French Auction) method (NTPC), the first issue of shares with Differential Voting Rights (Tata Motors), the first public issue of Non-Convertible Debentures (Tata Capital), the first delisting using the reverse book-building mechanism (Hewlett-Packard), etc.With offices across major financial centers (New York, Singapore, Mumbai and Delhi), ICICI Securities delivers its products covering corporate and investors across geographies.ICICI Securities' Mergers and Acquisitions Advisory team creates and executes market leading solutions for clients' strategic business ambitions. Our mid-market focused M&A practice is consistently among the top 3 investment banks in India. The M&A team is proficient in domestic and international transactions including acquisitions, divestitures, joint ventures, corporate restructurings, recapitalizations, spin-offs, mergers and exchange offers. The team also works closely with the leading financials sponsors or private equity houses in India. Our extensive knowledge of diverse industries and regulatory framework help us innovate and tailor products and structures to best suit the client short- and long-term strategic objectives.ICICI Securities has a dedicated practice to assist companies with capital mobilization through the private equity / venture capital route across their life-cycle.We help companies to raise capital during the seed, growth and expansion phases as well as acquisition financing, structuring the deal to maximize value for all its stakeholders.Our extensive industry knowledge across multiple sectors, wide-ranging deal structuring capabilities and thorough grasp of the regulatory environment make us the 'banker of choice', for companies and private equity funds alike.We have working relationships with all major private equity players, both in India and abroad and can facilitate access for our clients to these investors. We advice on a wide variety of products including mezzanine and private equity financing, secondary sale transactions, pre-IPO deals and preferential allotments by listed companies. ICICI Prudential Life Insurance CompanyICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, India's foremost financial services companies, and prudential plc, a leading international financial services group headquartered in the United Kingdom. While ICICI retains 74% stake in the joint venture, prudential plc has the remaining 26% stake. ICICI Prudential began its operations in December 2000. Today, this company has over 1,900 branches (inclusive of 1,074 micro-offices), over 210,000 advisors and 6 branch assurance partners. ICICI Prudential Life Insurance Company is the first life insurer in India that received a National Insurer Financial Strength rating of AAA (Ind) from Fitch ratings. ICICI Prudential has been voted as India's Most Trusted Private Life Insurer for three consecutive years. This company provides various insurance plans that have been designed for different individuals, as every individual has different insurance needs. It celebrated its 10th anniversary on 12th December 2010. Given below is a list of plans provided by ICICI Prudential Life Insurance Company:All ULIPsUnit linked insurance plans (ULIPs) are a category of goal-based financial solutions that combine the safety of life insurance protection and long term wealth creation opportunities. In ULIPs, a part of the premium goes towards providing you with life cover while the remaining portion is invested in fund(s) which, in turn, are invested in stocks or bonds. Retirement Wealth Child Health

Life Insurance PlansTerm PlansTerm insurance is the simplest and most fundamental insurance product available at extremely affordable prices. In this type of a policy, an individual pays a fixed amount of money periodically and in the unfortunate event of death of the policyholder, the entire amount paid, along with some other benefits and interest, is paid back to the deceased's family. ICICI Pru iProtect ICICI Pru Pure Protect ICICI Pru LifeGuard ICICI Pru Home AssureWealth PlansWealth insurance plans are essentially long term savings plans which are designed to help you save enough for your long term goals, like owning a house or a car etc, along with providing you the benefit of life cover and protection for your family.

ULIP Wealth Plans ICICI Pru LifeStage Wealth II ICICI Pru Pinnacle II ICICI Pru LifeTime Premier ICICI Pru Life Link Wealth SP ICICI Pru Pinnacle SuperTraditional Wealth plans ICICI Pru Future Secure ICICI Pru Guarenteed Savings Insurance Plan ICICI Pru Whole Life ICICI Pru SavenProtect ICICI Pru CashBakChild PlansRegardless of the rising cost of education in modern times, a parent never compromises on the expenditure that goes into his/her child's bright career. A saving's plan that is designed to provide money at key educational milestones and take care of your loved ones future even if you are not around, is a wise decision to make. In this plan, you pay premium periodically, or in lump sum, and during the key educational milestones of your child, you can withdraw the money partially.Traditional Child Plans ICICI Pru SmartKid Regular PremiumUnit Linked Child Plans ICICI Pru SmartKid PremierHealth PlansPredicting unfortunate medical emergencies is difficult. Bearing the expenses of the costly treatment is not at all easy and therefore, ICICI Prudential has come up with health insurance plans that insure you and your family against expenses arising due to medical emergencies and uncertainties such as hospitalisations or onset of critical illnesses.

Hospitalisation Plans ICICI Pru Health Saver ICICI Pru Hospital Care IICritical Illness Plans ICICI Pru Crisis CoverRidersICICI Prudential gives you the freedom to form your very own comprehensive insurance policy by adding the rider benefits to the basic life insurance policy. This increases the scope of your policy, at a nominal cost. Critical Illness Benefit Rider Accident & Disability Benefit Rider Income Benefit Rider Waiver of Premium Rider (WOP) Waiver Of Premium On Critical Illness RiderRetirement PlansFinancial independence at all times is important but its importance is the most in the post-retirement phase of life. After being self-dependant for a lifetime, the idea of depending upon your children can be quite putting off. Retirement plans from ICICI Prudential Life Insurance, ensure that you have enough flexibility to choose your retirement date and the manner in which you receive the pension.

ULIP Retirement Plans ICICI Pru LifeLink Pension SpTraditional Retirement Plans ICICI Pru ForeverLife ICICI Pru Immediate AnnuityGroup PlansGroup Insurance Plans from ICICI Prudential enable the employer to effortlessly provide his/her employees with both, savings and security, so they can pass on the benefits to their loved ones.

Retirement Solution Group Gratuity Plan Group Leave Encashment PlanProtection Solution Annuity Solutions Group Term Insurance Plans Group Term in lieu of EDLI Scheme Credit Assure UtilityRural PlansICICI Prudential's rural business initiative has covered more than 2.5 million lives across as many as 16 states in India. The plans offer Life cover, low and affordable premiums and hassle free procedure. ICICI Pru Sarv Jana Suraksha ICICI Pru Anmol Nivesh

ICICI VentureICICI Venture is a specialist alternative assets manager based in India. The firm is a wholly owned subsidiary of ICICI Bank, the largest private sector financial services group in India.ICICI Venture has been at the forefront of driving entrepreneurship in India for over two decades, both as a partner and capital provider for individuals with a clear common objective, the passion to pursue business ideas in the quest for creating value for all stakeholders and for the larger good of the nation. Till date, various funds managed by the firm have invested in over 500 companies. ICICI Venture continues to remain committed to this mission.The firm has played a key role in establishing the foundation for several new age businesses in India, by providing growth capital funding to companies in sectors as diverse as Information Technology, Life Sciences and Healthcare, Media & Entertainment, Banking & Financial Services, Infrastructure, Retail, Aviation, Auto Components, Construction services, Real Estate, Biotechnology, Textiles, Fine Chemicals, Consumer Products, Logistics, etc. The firm played a pioneering role in the Indian Venture Capital industry during the 1990s but shifted focus to other alternative asset classes during the past decade in line with the evolution of Indian industry. Across sectors, the firm has helped in establishing several new business models to enable productivity improvements, technology upgradation and import substitution as a means of enhancing the competitive advantage of Indian industry in a rapidly changing global market environment.The firm is widely regarded as a prime mover in the Indian alternative assets industry, having established a successful track record of investing and nurturing companies across economic cycles and across various classes of alternative assets such as Private Equity, Real Estate and Mezzanine Finance, with Infrastructure & Special Situations being the latest additions to its spectrum of activities.Going forward, the firm continues to explore new avenues within the alternative assets industry as a means of addressing funding requirements of Indian entrepreneurs and also as a means of offering a comprehensive alternative asset management platform to long term investors who are interested in participating in India's economic development.ICICI Lombard General Insurance CompanyICICI Lombard GIC Ltd. is a joint venture between ICICI Bank Limited, India's second largest bank with total assets of over USD 99 billion as on March 31, 2013 and Fairfax Financial Holdings Limited, a Canada based USD 37 billion diversified financial services company engaged in general insurance, reinsurance, insurance claims management and investment management. ICICI Lombard GIC Ltd. is the largest private sector general insurance company in India with a Gross Written Premium (GWP) of Rs 64.20 billion for the year ended March 31, 2013. The company issued over 9.18 million policies and settled over 5.07 million claims as on March 31, 2013.ICICI Lombard received the highest rating in terms of overall customer satisfaction as well as 'The most Recommended Company' in a 2013 survey to assess Customer satisfaction and Quality of Health insurance in India, commissioned by Dept. of Consumer Affairs, Ministry of Consumer Affairs. The company has also been conferred the "ASTD BEST Award 2012" for Learning and Development, "Porter Prize 2012" for creating Shared Value, "Golden Peacock Award 2012" for Corporate Social Responsibility and "Golden Peacock Innovation Award-2010" for Rashtriya Swasthya Bima Yojana. It also received the "Product of the Year" award in the General Insurance category for FY2012-13 and was voted the No 1 Health Insurance Product in a survey of 18,000 people over 23 cities in India, a study done by Nielsen. The company has been conferred with 'Client Asia Insurance Technology Award 2012' under the category Best Mobile Applications. ICICI Lombard offers a range of products and services which include: Health Insurance Home Insurance Motor Insurance Overseas Travel Insurance Student Medical Insurance Domestic Travel Insurance Fire Insurance Marine Insurance Industrial Insurance Corporate Insurance Liability Insurance Credit Insurance Shop Insurance

Products and Services Offered by SBI Terms deposit scheme Recurring deposit schemes Loans SBI SARAL Personal Loan Education loan Car loan Home loan Mede- Plus loan TERM DEPOSIT SCHEME Provide security, trust and competitive rate of interest Flexibility in period of term deposit from 15days to 10 years Affordable low minimum deposit amount One can open a term deposit with SBI for a normal amount of Rs.1000/-only Flexibility in choosing the amount one wish to invest and maturity periodBenefits Of Scheme Safety- SBI is continues to deliver on its promise of safety and security over 200 years Liquidity Loan/Overdraft Facility- One can avail a Loan/Overdraft against his deposit. SBI provides loan/overdraft up to 90% of deposit amount at nominal cost. So one can continue to earn interest in his deposit and still can meet his urgent financial requirement. Premature Withdrawal- Interest to be charged on a premature withdrawal of term deposit at 1.00% below the rate applicable for the period deposit has remained with the bank. Transferability- Transfer of term deposits between wide networks of branches without any charge Compounding/Flexible/Time Payment of Interest Under special term deposit scheme, interest accrues in account and get compounded quarterly Term Deposit are available at all SBI branches Easy and convenient access of information at SBI internet banking Tax implication- Tax deductible at source, as per Income Tax act Flexibility to convert special term deposit to term deposit and visa- versa One can convert his special term deposit to a term deposit to receive monthly/quarterly interest payment to match his financial requirements. One can also convert his term deposit to a special term deposit, which provide compounded rate of interest to multiply his money faster.RECURRING DEPOSITRecurring deposit refers to a little investment by an investor to meet his financial goals of future (childrens education or marriage, buy a car etc). recurring deposit provide the element of compulsion to save at high rate of interest, wide choice in period of deposit

Features Flexibility in period of deposit with maturity ranging from 12 months to 120 months Low minimum deposit amount One can start a recurring deposit with SBI for a monthly installment of Rs.100/- only.BenefitsIncluding all the benefits to terms deposits there are some more benefits of recurring benefits Nomination facility is available In this scheme One save a monthly installment of multiple of every month One can monitor his deposit through SBI internet banking or through a passbook issued to youLOAN TYPEAMOUNTMINMAXRATE OF INTERESTSECURITYELIGIBILITY

SBI SARAL PERSONAL LOAN10,000-10,00,00017.75 %NILA person having a good profession and income

EDUCATION LOAN4,O0,0004,00,000-7,50,000

4,00,000-7,50,00012.25%13.75%

12.25%NILTotal collateral securitySuitable third party guaranteeGraduation coursePost graduation professional courseOther course approved by UGC/government/AICTE/etc

Car loanUsed vehicleUp to 3 yearsAbove 3 yearsNew VehicleUp to 3 years12Above 3yrs3-5yrs5-7yrs15,00,000

15,00,00015,00,000

7,50,0007,50,00015,00,00015,00,00015,00,000

16.25%16.50%

12. 75%

12.50%12. 75%13%As per banks Extant instruction

Person having a income below 1,00,000

Home LoanUp to 5years5 to 15 yearsUp to 15 years

30,00,00030,00,000-75,00,00030,00,000-75,00,000

10.50-11. 75%10. 75-11.50%11. 75-12%Availability of sufficient regular and continuous source of income for servicing the loan repaymentAge 18-60 yearsEquitable mortgage of the property or other tangible security of adequate value like Nscs, Life insurance policies etc, if the property cannot be mortgaged

MEDE-PLUS LOAN50,000-2,00,00014.50%As per banks extant instructionsGovt. employee from 10 years self employed professional employee/agent(income>3lakhs)

SERVICES Domestic treasury SBI Vishwayatra foreign travel card Booking services Revised service charges ATM services Internet Banking E-pay E-rail RBIFT Safe deposit locker Gift Cheques Micro codes Foreign inward remittanceATM SERVICESState bank networked ATM servicesState Bank offers you the convenience of over21000ATMs in India, already the largest network in the country and continuing to expand fast!

This means that you can transact free of cost at the ATMs of State Bank Group (This includes the ATMs of State Bank of India as well as the Associate Banks namely, State Bank of Bikaner & Jaipur, State Bank of Hyderabad, State Bank of Mysore, State Bank of Patiala, and State Bank of Travancore), using the State Bank Cash Plus card.E-PAYBill payment at online SBI (e-pay) will let you to pay your telephone, mobile, electricity, insurance and credit card bill electronically over online SBI websitesE-RAILBook the railway ticket onlineThe facility has been launched on 1september2003 in association with IRCTC. The scheme facilities booking railway tickets online.SAFE DEPOSIT LOCKERFor the safety of customer valuable we offer our customers safe deposit vault or locker facilities at a large number of our branches. There is a nominal annual charge, which depends on the size of the locker and the center in which branch is locatedRISK MANAGEMENTAn independent risk governance structure in line with the international best practices has been put in place in the bank. In view of the growing volume and complexity in business risk, management has assumed critical importance. Accordingly, the bank has elevated the risk function of board level by appointing the Managing Director as Chief offer to ensure this crucial function gets the importance it deserves.The bank has broad approved policies and procedures in place to measure, manage, mitigate, various risk such as credit, market, operational, Liquidity, and interest rate risk across all its portfolios.The Risk Management Committee of the board oversees the policy and strategy for risk management. In addition, various risk committees, namely the credit risk management , asset liability, Market risk management and operational risk management committees are in place to monitor risk in their respective area on an ongoing basis.CREDIT RISK MANAGEMENT Credit risk management processes encompasses identification, assessment, measurement, monitoring and control of the credit exposures. The bank has multiple Credit Risk Assessment model in place covering Manufacturing, Trade, Non-banking Financial Corporations, banks and primary dealers. The credit risk models developed for manufacturing and trading sectors have been refined to conform to the requirements under advanced internal based approach of base1 II. The other models are also begin reviewed.The bank conducts industry studies to access the risk prevalent in each industry and also gives guidelines to operating functionaries in leading to these industries. Industry wise exposure limit are fixed and monitored regularly.The bank manages its portfolio of loan assets with a view to limiting concentration in term of risk quality, geography, industry, maturity, and large exposure.

MARKET RISK MANAGEMENTMarket risk is the risk that the value of the on and off balance sheet position of the bank will be adversely affected by the movements in market variables viz interest rates, exchange rates and equity and commodity prices.Market risk management is governed by board approved Policies for investment and trading in Bonds, Equities and Foreign exchange. The identification, measurement, monitoring and reporting of market risk is done by the market risk management department which is part of the independence risk governance structure of the bank.Exposure, stop loss and duration limits have been prescribed. These limits along with other management action trigger are traced daily and necessary action initiated as requires to control and manage market risk.In addition, value at risk is generated on a daily basis for the purpose of closing monitoring back testing of value at risk number is also carried out due to validate these measurements. The portfolio is also subjected to stress testing under various scenarios so that a proper understanding of the potential losses under extreme price movements is always kept in view.

OPERATIONAL RISK MANAGEMENTOperational risk is the risk of losses resulting from inadequate or failed internal processes people and system or from external events. Operational risk includes legal and regulatory risk but excludes strategic and reputation risks.The bank manager operational risks by putting in place and maintaining a comprehensive system of internal control and policies. The operational risk management policy of the bank establishes a consistent framework for systematic and proactive identification, assessment, measurement, monitoring and mitigating of operation risk. The policy applies to all business and functioning area within the bank and is supplemented by operational systems, procedures and guidelines which are periodically updated.All key processes, risks and controls are documented and periodic assessment of risks and control are carried out. The bank has initiated steps for creation of loss database with a view to graduate to advanced measurement approaches under base II guidelinesThe objective of this is to continuously review system and control mechanism, create awareness of operational risk throughout the bank, assign risk ownership, alignment risk management activities with business strategy and ensuring compliance with regulatory requirements.

PRODUCTS AND SERVICES OF ICICIICICI Bank offers a wide range of banking products and financial services to dynamics. ICICI banks also the largest issuer of credit cards in India. Corporate and retail customer through a variety of delivery channels and specialized subsidiaries and affiliates in area of investment banking, life and non- life insurance, venture capital and asset management.PRODUCT OF ICICITYPES OF ACCOUNTSSaving Account - A saving account for everyone with a host of convenient features and banking channels to transact through. So now you can bank at your convenience, without the stress of waiting in queues. Life-Plus- Senior Citizen Saving Account- we understand a saving account need to do more after your reach the age of seniority, we understand your concerns for safety and security. The senior citizen service from ICICI bank has several advantages that are tailored to bring more convenience and enjoyment in life.Young Star Saving Account- Its really very important to help children learn the value of finances and money management at an early age. Banking is a serious business, but we make banking a pleasure and at a same time fun. Children learn how to manage their personal financesRecurring Deposit Account when expenses are high, you may not have adequate funds to make big investments. An ICICI Banking Recurring Deposit let you invest small amount of money every month that ends up with a large saving on maturity. So you enjoy twin advantages- affordability and higher earning.Fixed Deposit Account - Safety, flexibility, liquidity and return. A combination of unbeatable features of the fixed deposit from ICICI bank.CARDSCREDIT CARDS- give you a smart way to shop and offer you flexibility and convenience in managing your finances. ICICI bank credit card provide a host of exciting offers and benefits such as low interest rates, rewards programs, high credit and cash limit. We offer different type of credit card to suit the different needs and requirements for added features.TRAVEL CARD- Presenting ICICI Bank travel card. The hassle free way to travel the world. Travelling with US dollar, Euro, Pound Sterling or Swiss Francs; Looking for security and convenience; take ICICI Bank travel card. Issued in duplicate, Offers the pin bases security. Has the convenience of usage of credit or debit card.DEBIT CARD- The ICICI bank debit card is a revolutionary form of cash that allows customers to access their bank around the clock, around the world. The ICICI bank debit card can be used for shopping at more than 3.5 Lakh merchants in India and 24 million merchant worldwide.COMMERCIAL CARD- ICICI bank commercial cads have been designed as payment solution for large and mid-sized organization. A widely accepted concept internationally, commercial cards help to better streamline payment processes and thus increases efficiencies.MERCHANT SERVICE Give your customer quick and convenient way to make payments. With ICICI banks two payment acceptance solution, enjoy business like never before. POS Machine at your retail establishment will assist you to accept cards. Pay seal, online payment gateway will make e-commerce more convenient, easy and secure on interest your business can only get bigger and betterLIFE INSURANCEINVESTMENT And SAVING PLANS- Endowment policies are good way of putting aside your saving today for a future goal-whether its to buy house in India or fund your entrepreneurial vision. Our saving-oriented policies are designed to make your saving grow and have them available to you at the end of a fixed number of years or through the term of the plan. Life time II- A complete market-linked insurance plane that adapts itself to your changing protection and investment need, throughout a life time. Invest Shield Gold- A unit-linked insurance plan with an assurance of capital guarantee, which offers you the benefit of a limited premium payment and coverage term. Premier Life- A market linked insurance plans that meet your investment and protection needs.RETIREMENT PLANSMany of us picture ourselves enjoying the fruits of our labor after retirement- going on a dream vacation, or helping our childs career take wing. Financing all this will depend on our personal saving and investments so its important to save for future from today. Our retirement plans are designed to help you systematically save, so that you can enjoy all the things you have dreamed of when you retire.Life pension II At a regular premium linked deferred pension plan that gives you that freedom to choose the amount of premium, and invest in market-linked funds, to generate potentially higher return.CHILD PLANSAs responsible parents, you want to ensure a hassle free, successful life for your child. However, life is full of uncertainties and even the best-laid plans go wrong. Smart kid education plans are designed to provide flexibility and to safeguard your childs future education and lifestyle taking all possibilities into account. Smart kid child plan has a bouquet of three products which can help you secure your childs education Unit-linked regular premium Unit-linked single premium Regular premium smart kidDEMAT SERVICE Feature of DEMAT ServiceE- INSTRUCTIONS. You can transfer securities 24 hours a days, 7days a week through internet and interactive voice response at a lower cost. Now with speak to transfer, you can also transfer or pledge instructions through our customer care officer.CONSOLIDATION -DEMAT ACCOUNT: dematerialize you physical share in various holding pattern and consolidate all such scattered holding into your primary DEMAT account at reduced cost.DIGITALLY SIGNED STATEMENT: Receive your account statement and bill by email.CORPORATE BENEFIT TRACKING: Track your dividend, interest, bonus through your account statement.MOBILE REQUEST: Access your demat account by sending SMS to enquire about holding, transaction, bill and ISIN detailsMOBILE ALERTS: Receive SMS alerts for all debits/credits as well as for any request which cannot be processedDedicated customer care executive specially trained at our call centre, to handle all your queriesCountry wide network of over 300 branches, you are never far form an ICICI bank Demat services outlet.LOANS HOME LOANS- The number1 home loan provider in the county, ICICI bank home loans offer some unbeatable benefits to its customers- doorstep service, simplified documentation and guideline throughout the process. PERSONAL LOAN- If you are looking for a personal loan thats easy to get. ICICI bank personal loans are easy to get and absolutely hassle free. With minimum documentation you can now secure a loan for an amount up to Rs.15 lakh. CAR LOAN- The most preferred financier for car loan in the country. Network of more than 1000 channel partner in over 2000 locations. Ties ups with all leading automobile manufacturers to ensure the best deals COMMERCIAL VEHICLE LOAN- Range of service on existing loans and extended product like funding a new vehicles, refinance on used vehicle, balance transfer on higher cost loans, top up on existing loans, extend product, working capital loan and other banking products FRAME EQUIPMENT LOAN- Preferred financier for almost all leading tractor manufacturers in the country. Flexible payment option in tandem with the framers seasonal liquidity. Monthly, quarterly and half-yearly repayment patterns to choose from comfortable repayment tenures from 1 years to 9 years BUSINESS INSTALMENT LOAN- help the entities take a giant strides by fulfilling their business requirement be its working capital requirement, business expansion or to grab that once in lifetime business opportunityTYPEAMOUNTMINMAXRATE OF INTERESTSECURITY ELIGIBILITY

PESONAL LOAN15,00,OOO

EDUCATION LOAN4,00,0004,00,000-7,50,0004,00,0000-7,50,000For all 10-12%

NilTangible collateral securitySuitable third party guranteeGraduation coursePost graduation professional courseOther course approved by UGC/government AICTE etc

Car loan15,00,00011-13%As per the extent instructionPerson having the income below 100,000

Home loan7,50,00011.5-12.5%Availability of sufficient, regular and continues source of income for servicing the loan repaymentEquitable mortgage of property or other tangible security of adequate value like nsic life insurance policy etc. the property mortgage

RISK MANAGEMENTRisk is an integral part of the banking business and ICICI bank aims at the delivery of superior shareholder value by achieving an appropriate trade-off between risk and returns. ICICI bank is exposed to various risks, including credit risk, market risk and operational risk. Our risk management strategy is based on a clear understanding of various risks, disciplined risk- assessment and measurement procedures and continuous monitoring. The policies and procedures established for this purpose are continuously benchmarked with international best practices. A comprehensive range of quantitative and modeling tools developed by a dedicated risk analytics team supports the risk management function at ICICI bank.The risk, compliance and audit group is responsible for assessment, management and mitigation of risk in ICICI bank. This group, forming a part of corporate centre, is completely independent of all business operations and accountable to the risk and audit committees of board of directors RCAG is organized into six subgroups. Credit risk management group, credit policies group, internet audit group, retail risk group and risk analytics group.CREDIT RISK MANAGEMENTCredit risk is the risk that a borrower is unable to meet its financial obligations to the lender. ICIC bank measures, monitors and mangers credit risk for each borrower and also at the portfolio level. ICICI bank has standardized credit approval process, which includes a well established procedure of comprehensive credit appraisal and rating. ICICI bank has developed internal credit rating methodologies for rating obligators as well as product/facilities. The rating factors in quantitative and qualitative issues and credit enhancement features specific to the transaction. The rating serves as a key input in the sanction as well as post-sanction credit processes. Credit rating, a as concept, has been well internalized within the bank. The rating for every borrower is reviewed as least annually and for higher risks credits and large exposure at shorter intervals. Sector knowledge has been institutionalized across ICICI bank through the availability of sector specific information on the intranet. Industry knowledge is constantly updated through field visits, interactions with clients, regulatory bodies and industry experts. In respect of retail credit business, ICICI bank has a system of centralized approval of all products and policies and monitoring of retail portfolio. We continuously refine our retail credit parameters based on portfolio analytics.

MARKET RISK MANAGEMENTMarket risk is the loss of resulting from changes in interest rates, foreign currency exchange rates, equity price and commodity prices. HDFC banks exposure to market risk a function of its trading and asset and liability management activities and its role as a financial intermediary in customer-related transactions. The objective of market risk management is to minimize the impact of loss due to market risks on earning and equity capital.Market risk policies include Asset-liability Management policies and policies for trading portfolio. The Asset-Liability Management Committee of board of directors approves ALM policies. ALCOs role encompasses stipulating liquidity and interest-rate risks limits, monitoring risk levels by adherence to set limits anticipating the organizations interest rate view and determining business strategy in light of current and expected business environment. These set of policies and processes are articulated in ALM policy. A separate set of policies for trading portfolio address issues related in ALM policy. A separate set of policies for trading portfolio address issues related to investments in various trading products and approved by the Committee of Director of the board. RCAG exercises independent control over the process of market-risk management and recommends changes in processes and methodologies for measuring market risk.OPRATIONAL RISK MANAGEMENTOperational risk can result from variety of factors, including failure to obtain proper internal authorization, improperly documented transaction failure of operational and information security procedures, computer system and software or equipment, fraud, inadequate training and employee errors. We attempt operational risk by maintaining a comprehensive system of internal controls, establishing systems and procedures to monitors transactions, maintaining key back up procedures and undertaking regular contingency planning. The middle office group monitors adherence to credit procedures. The international audit group undertakes a comprehensive audit of all business group and other functions, in accordance with a risk based audit plan. This plan allocates audit resources based on an assessment of the operational risks in various businesses. ICICI bank has been pioneer in the implementation of a risk-based audit methodology in the Indian banking sector. The international audit group conceptualizes and implements improved system of internal control to minimize operational risk.

COMPARISON OF LOAN AND ADVANCES OF SBI AND ICICI BANKSFor the year 2006NAME OF THE BANKAMOUNT OF ADVANCES

STATE BANK OF INDIA1377588.6

ICICI BANK52474.48

For the year 2007NAME OF THE BANKAMOUNT OF ADVANCES

STATE BANK OF INDIA15933.54

ICICI BANK60757.36

For the year 2008NAME OF THE BANKAMOUNT OF ADVANCES

STATE BANK OF INDIA202374.46

ICICI BANK88991.75

For the year 2009NAME OF THE BANKAMOUNT OF ADVANCES

STATE BANK OF INDIA261641.54

ICICI BANK143029.89

For the year 2010NAME OF THE BANKAMOUNT OF ADVANCES

STATE BANK OF INDIA337336.49

ICICI BANK164484.3

For the year 2011NAME OF THE BANKAMOUNT OF ADVANCES

STATE BANK OF INDIA366435.68

ICICI BANK225616

For the year 2012NAME OF THE BANKAMOUNT OF ADVANCES

STATE BANK OF INDIA448448.52

ICICI BANK179269

INTERPRETATIONConsidering the above data we can say that year on year the amount of advances lent by State Bank of India has increased which indicates that banks business is really commendable and credit policy it has maintained is absolutely good. Whereas ICICI bank do not have good business SBI is ahead in term of its business when compared to ICICI bank, this implies that SBI has incorporated sound business policies in its banks.

ADVANTAGES OF ICCI OVER SBI ICICI is growing at very fast rate with a total asset of Rs. 5,367.95 billion.In the area of human relations, the two are taking divergent path. SBI, which had over 1lakhs employees, has reduced headcount through a voluntary retirement scheme and is cautious about adding headcount.ICICI bank, on the other hand is setting up regional hubs where its workforce would be concentrated and plans to add 20,000 to its headcount every year. The group plan to add between 75,000 and 1,00,000 employees in next few years.ICICI bank is also set to outdo SBI in its international bank. An area where it has been very aggressive.

ADVANTAGES OF SBI OVER ICICI SBI is the largest and oldest bank of India. Its major stocks are held by government of India. So this bank enjoys the trust of its customers a lot. SBI is more flexible tenure of loan repayment. SBI has a vast experience in the field of SME (Small and Medium Enterprises) financing. As it is the oldest name so it enjoy public trust a lot SBI have four national level apex training colleges and 54 learning centers spread all over the country the bank is continuously engaged in skill enhancement of its employees. Some of the training programs are attended by bankers from banks in other countries. SBI group, which has over 10,000 branches, is planning to add another 3,000 branches It is also set to become the largest issuer of debit cards and is the second largest credit card issuer.

REVIEW OF LITERATUREThe banking sector in India has made remarkable progress since the economic reform in 1991. New private sector banks have brought the necessary competition into the industry and spearheaded the changes towards high utilization of technology, improved customer service and innovative products. Customers are now becoming increasingly conscious of their rights and are demanding more than ever before. The recent trends show that most banks are shifting from product-centric model to customer-centric model as customer satisfaction has become one of the major determinants of business growth. In this context, prioritization of preferences and close monitoring of customer satisfaction have become essential for banks. Keeping these in mind, an attempt has been made in this study to analyze factors that are essential in influencing the investment decision of the customers of the public sector banks. For this purpose, Factor Analysis, which is the most appropriate multivariate technique has been used to identify the groups of determinants. Factor analysis identifies common dimensions of factors from the observed variable that link together the seemingly unrelated variable and provide insight into the underlying structure of data. Secondly, this study also suggest some measures to formulate marketing strategies to lure customers towards banks.

OBJECTIVE OF RESARCHThe objectives of this research are as follows: To study the comparative analysis between SBI and ICICI bank on the basis of customer satisfaction, lending schemes and risk management To know customer awareness regarding the product and services of SBI and ICICI bank To find the advantages of SBI over ICICI bank and vice versa. To know the preference of loan and advances of SBI over ICICI

RESARCH METHODOLOGYTYPES OF RESARCHMy research is based in Descriptive, Qualitative and Quantitative research.Descriptive ResearchDescriptive research includes survey and facts finding enquires of different kinds. The major purpose descriptive research is description of the state of affairs as it exists at present. Research has no control over the variable of this type of research.Qualitative ResearchIn our research we need comparison as well the similarities between different banks. So this based on all qualitative data. In short, Qualitative research is especially important in the behavioral science where the aim is to discover the underline motives of human behavior. Through such research we can analyses various factors which motivate to people to behave in a particular manner or which make people like or dislike a particular thing.Quantitative ResearchQuantitative research is based on the measurement of quantity or amount. It is applicable to phenomena that can be expressed in term of quality. So we can use it in our research for collection of all the numerical data.

SAMPLE AREA GHAZIABADSAMPLE SIZEThis refers to the number of items to be selected from the universe to constitute sample.In our research sample size is 100 to know the customer satisfaction and perception about the banks.STATISTICAL TOOL I have applied 3 techniques in my project1. Weighted average method2. Rank correlation method3. Chi square testSOURCE OF DATA COLLECTION While deciding about the method of data collection to be used for study the researcher should keep two types of data1. Primary Data2. Secondary DataI used in my research primary data as well as secondary data. Primary means collected a fresh and first time data will use Questionnaire and secondary means which are already available like annual report, magazines, internet etc.SAMPLING TECHNIQUEIt is a series of question asked to individuals to obtain statistically useful information about the given topic. Respondent gives answer according to their will. I used questionnaire as sampling technique. The questionnaire prepared for all the customers of the SBI and ICICI bank to know their satisfaction level.LIMITATION OF THE STUDY As the Ghaziabad in survey, so the coverage area is small according to the project need.

Size of the research may not be substantial

Information may be biased because of the preference of the customers

Complete data was not available due to company privacy and secrecy

The survey was carried through questionnaire and the questions were based on perception

There was lack of time on the part of respondents

The banking sector is too vast and it is not possible to cover each and every customer

The study is limited to a particular branch of SBI and ICCI bank

DATA ANALYSIS AND INTERPRETATIONQ1. ACCOUNT ON WHICH BANKNAME OF BANKFREQUENCYPERCENTAGE

STATE BANK OF INDIA5050%

ICICI BANK5050%

INTERPRETATION- From the above table 50% having ICICI bank and 50% having in SBI

Q2. AGE OF THE RESPONDENTS ICICI BANKSTATE BANK OF INDIA

25Years 35Years3010

36Years 45 Years1012

46 Years- 55 Years723

ABOVE 55 Years35

TOTAL5050

INTERPRETATION- Above table shows in case of SBI maximum customers are of age group between 46-55 years i.e 46% where in case of ICICI bank maximum are age of 25-35 Years.Q3. RESON TO CHOOSE THE BANKS SBISERVICERANK 1RANK 2RANK 3RANK 4RANK 5

Efficient customer service10121486

Time Saving20874

Transaction Cost1117895

Technology7912184

ATMs245831

INTERPRETATIONAbove the table shows that maximum respondent give rank to time saving whereas respondent gives lowest rank to ATMsANALYSIS Applying weighted average method.SERVICESRANK 1RANK2RANK 3RANK 4RANK 5 CALCULATIONWEIGHTED AVERGAGER1

EFFICIENT CUSTOMER SERVICE101214861382.763

TIME SAVING20811741172.345

TRANSACTION COST11178951302.604

TECHNOLOGY79121841533.062

ATMS2458312124.241

ABOVE CALCULATION SHOWS THE HIGHEST WEIGHTED AVERAGE IS OF ATMSICICI BANKSSERVICESRANK 1RANK 2RANK 3RANK 4RANK 5

EFFICIENT CUSTOMER SERVICE27112010

TIME SAVING51281114

TRANSACTION COST4917812

TECHNOLOGY818978

ATMS314546

INTERPRETATIONAbove table shows that maximum customer gives rank 1 to ATM whereas maximum customer gives lowest rank of ICICI bank service.AnalysisApplying weighted average methodSERVICESRANK1RANK2RANK3RANK4RANK5CALCULATIONWEIGHTED AVERAGER2

EFFICIENT CUSTOMER SERVICE271120101793.582

TIME SAVING512811141673.343

TRANSACTION COST49178121853.71

TECHNOLOGY8189781392.784

ATMS31454610025

Above calculation shows that transaction cost is rank1 for ICCI customer where as ATM are on the last rank.APPLYING RANK CORRELATION METHOD OVER THESE TWO BANKS WEIGHTED AVERAGER1R2D= R1 R2D^2

3211

5324

4139

24-24

15-416

TOTAL34

1-6{D^2/N3-N=1 6 X 34/ (5)^ 3 5= 1 204/125-5= -1.06So there are negative relationship between two banks.

Q4. TYPES OF ACCOUNTS IN THE BANKSSBIICICI BANK

FIXED ACCOUNT16(32%)11(22%)

SAVING ACCOUNT15(30%)19(38%)

CURRENT ACCOUNT11(22%)12(24%)

OTHER8(16%)8(16%)

TOTAL5050

INTERPRETATIONAbove table show that 32% and 22% customers having fixed account in SBI and ICICI respectively where as only 16% customers having other accounts in both banks.Q5. TYPES OF SERVICE PREFFER THE MOST (For sbi and icici bank)SBIICICI

ATM SERVICE22(44%)18(36%)

INTERNET BANKING5(10%)11(22%)

MOBILE BANKING6(12%)12(24%)

CORE BANKING 17(34%)9(18%)

TOTAL5050

INTERPRETATION Above table shows that 44% customer prefer that ATM services of SBI where as 6% prefer to mobile banking and in ICICI bank 36% gives preference to ATM services and 24% to mobile banking.

Q6. SATISFACTION LEVELSBIICICI BANK

YES3426

QUITE SATISFACTION1421

NO23

INTERPRETATIONOut of 50 only 34 respondent are fully satisfied with SBI and 26 with ICICI bank.

Q7. AWARENESS ABOUT PRODUCT AND SERVICESYESNO

SBI39(78)%11(22)%

ICICI BANK34(68)%16(32)%

INTERPRETATION Above table shows that maximum customers aware about their banks products and services

Q8. SATISFACTORY LEVEL OF LOAN AND ADVANCESSBIICICI BANK

HIGHLY SATISFIED20(40)%6(12)%

SATISFIED15(30%17(34)%

AVERAGE06(12)%15(30)%

DISSATISFIED04(8)%7(14)%

HIGHLY DISSATISFIED5(10)%5(10)%

INTERPRETAION Above table shows that maximum i.e 40% customer are highly satisfied with the product of SBI where as in case ICICI maximum customer i.e 34% are only satisfied with its productANALYSIS Applying Weighted Average MethodSCALEWW1WX1X2WX2

HIGHLY SATISFIED520100630

SATISFIED415691768

AVERAGE36181545

DISSATISFIED248728

HIGHLY SISSATISFIED15555

TOTAL15191176

WEIGHTED AVERAGESBI= WX1/W ICICI BANK= WX2/W = 191/15 = 176/15=12.73 = 11.73So SBI is more preferable than ICICI bank.

Q9. PREFRENCE OF LOAN AND ADVANCES SCHEMES OF SBI OVER ICICIPREFRENCENO PREFRENCE

SBI2624

ICICI BANK2822

INTERPRETATION- Maximum customer is prefer to take loan from their own bank. ANALYSIS To know the preference of SBI and ICICI banks loan and advances I am applying chi square testPREFRENCENO PREFRENCETOTAL

SBI262450

ICICI BANK282250

TOTAL5446100

Observed valueVExpected valuesEO-E(O-E)^2(O-E)^2/E

2627110.037

2423110.043

2827240.148

2223110.271

Total 0.271

Degree of freedom= (c-1) (r-1) = (2-1)(2-1) = 1Level of significance at 5%= 0.46Calculated value= 0.271It shows that calculated value is lower than table valueSo, hypothesis is accepted, means there is a preference of SBI loan and advances over ICICI bank.

Q10. FEATURES YOU LIKE MOST IN TODAYS BANKING SCENARIOSBIICICI BANK

LESS PAPER WORK1812

ATTRACTIVE INTERSEST RATE56

TRANSPARENCY69

SIMPLE AND FAST PROCESSING23

FLEXIBILITY TO CHOOSE ON EMI BASE LOAN OR AN OVERDRAFT1117

LONGER TENURE LOAN FOR EASE OF REPAYMENT62

SPECIALLY DESIGN PRODUCTS FOR SELF EMPLOYES21

Q11. SATISFY WITH PRESENT BANKING SYSTEMRESPONDENT

HIGHLY SATISFIED20

SATISFIED45

AVERAGE18

DISSATISFIED10

HIGHLY DISSATISFIED7

INTERPRETATION-ABOVE DATA SHOWS THAT MINIMUM OF CUSTOMER I.E 45% ARE SATISFIED WITH THE PRESENT BANKING SYSYTEM

FINDINGS Most of the respondent choose SBI because the banking is giving more loan and advances facility to the customers The age group of 25years 35 years respondents mostly have accounts in ICCI bank where as maximum old age respondents having account in SBI. According to my knowledge and perception maximum old age customers found SBI more reliable bank as a public sector bank where as mostly youngster have interest in ICICI bank Customer awareness program is required so that more and people should attract towards loans and advances Minimum customer are satisfied with todays banking scenario Maximum customer like the most in banking service i.e less paper work whereas they like the EMI base loan scheme Even in the case of loan and advances customers not only give preference to SBI but they are also satisfy with it In ICICI bank maximum customer having saving account where as SBI maximum customer have fixed account, reason among this s that maximum customer rely over SBI for their long term money deposit Maximum customer are satisfied with their more number of ATMs facilities of SBI whereas ICICI customers like it low transaction cost 36% of SBI customer well known about it loans and awareness products where as in, ICICI bank 16 % customers dont know about the loan and advances product of it.

RECOMMNDATION Since many of the respondent are not aware of their product and services the bank has to take some initiative The bank can post a list of services that they are rendered to the customers inside the bank premises. And they can post demo of all these services in their bank website. SBI should concentrate more on the respondent are failing under age group 25- 35 years ICICI bank should concentrate more over the people are failing under the age group of 44-55 years ICICI needs to increase its lending money to attract people towards its loan and advances products

CONCLUSIONWe can conclude that the financial sector is a nervous system of Indian economy. For steady growth in economy innovations and development in financial sector is very important.The bank should focus on Launch Innovative product Customized advance product Better customer services Fastest customers problem solving techniques Customer retentionSince both the banks are competing equally with each otherBut SBI bank is little bit below the line in young customer handling when compared to ICICI bank. The ICICI bank is little bit below the line concentrating on loan advances products and services then to SBI.But SBI should be considering more reliable because of public sector bank and because of its various schemes.

BIBLIOGRAPHYREFRENCESBOOKS:

G.R Foxall, critical perspectives on business and managemen.. Consumer Behavior Analysis, Routeldge Publishers.

1. W. John, Kahn V. James, 2005, Research in Education, IX edition, Prentice Hall of India Pvt. Ltd.

Marketing Management, 12th edition, Philip Kotler, Kevin Lane Kotler, Published by Prentice Hall, USAWEBSITES1. WWW.rbi.com2. www.statebankofindia.com3. www.icicibank.com4. www.moneycontrol.com

ANNEXURE-1 QUESTIONNAIRE1. NAME: _________________________________________________________2. AGE: ___________(a) 25-35Years(B) 36-45Years(c) 46-55Years(d) Above 55Years3. GENDER:(a) Male(b) Female4. EDUCATION QUALIFICATION:(a) Illiterate(b) School(c) UG(d) PG(e) Professional course(f) Other________________________5. OCCUPATION:(a) House wife(b) Student(c) Salaried person(d) Business man(e) Professionals(f) Supervisor(g) Managerial(h)Prisoner6. In which bank do you have an account?(a) ICICI Bank(b)State Bank of India(c) Other______________________________________7. Why you choose a particular bank?(a) Efficient customer Service(b) More ATMs(c) Time Saving(d) Transaction costs(e) Technology8. What type of account do you have in bank?(a) Saving(b) Fixed(c) Current(d) others _______________________9. Which type of services you prefer the most in bank?(a) ATM service(b) Internet Banking(c) Mobile Banking(d) Core banking10. Are you satisfied?(a) Yes(b) Quite satisfy(c) No11. What do you feel by services provided by SBI and ICICI bank in afvance product?(a) Highly Satisfied(b) Satisfied(c) Average(d) Dissatisfied(e) Highly dissatisfied12. Are you taking Loan from the bank?(a) Yes(b) No 13. What features do you like most in todays banking scenario regarding loan?(a) Less paper work (b) Transparency(c) Less interest rates(d) Longer tenure Loan for ease of payment(e) Flexibility to choose EMI base loan or an overdraft(f) Specially design product for self employed14. Are you Satisfied with today banking system?(a) Yes(b) No

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