To stop impaired driving and to support victims of this violent crime.

Winter 2017

30th Project Red Ribbon Campaign Underway

MADD Canada’s Project Red Ribbon message to promote sober driving has spread far and wide over the holiday season.

From November 1, 2017 to January 8, 2018, MADD Canada Chapters and Community Leaders around the country are out in force, handing out red ribbons and car decals and encouraging Canadians to plan ahead for a safe and sober ride home if they’re going to be drinking or consuming drugs during the holiday season. The symbolic ribbons serve as a tribute to the thousands of Canadians who are killed and injured in impairment-related crashes each year.

This year marks the 30th anniversary of Project Red Ribbon and lots of special touches were added to mark the milestone:

• Prime Minster Justin Trudeau filmed a special video message to honour the 30th anniversary and thank volunteers for all their efforts.

• A national launch was held on Parliament Hill with Government leaders, law enforcement officials and other special guests.

• Statements, proclamations and other observances in support of Project Red Ribbon were read in the House of Commons and in legislatures and city councils in: British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Prince Edward Island, Newfoundland and Labrador, and Yukon.    More on page 2

Officially launching the 30th anniversary of Project Red Ribbon are (left to right): Ryan Michel, President and CEO, Allstate Insurance Company of Canada; Lise Fournier, President of MADD Ottawa; RCMP Deputy Commissioner Kevin Brosseau; MADD Canada National President Patricia Hynes-Coates; The Honourable Jody Wilson-Raybould, Justice Minister and Attorney General of Canada; Pam Damoff, Member of Parliament for Oakville-North Burlington; The Honourable Ralph Goodale, Minister of Public Safety and Emergency Preparedness; and Johnny Grant, Director for Irving Energy, Irving Oil Limited.

• An ever-expanding array of local, provincial and national landmarks lit up red to show their support for Project Red Ribbon. See page 2 for a full list.

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IN THE NEWS

MADD Canada’s red ribbons are available through the MADD Canada web site, Chapters and Community Leaders, Allstate Canada offices across the country and participating sponsor outlets. For more information, please see the Project Red Ribbon page at madd.ca.

Anyone who wishes to support Project Red Ribbon with a donation can do so online through the web site, by calling 1-800-665-6233 or by texting “RIBBON” to 45678 (a one-time $10 donation is added to the

donor’s cell phone bill and payable to his or her service provider.)

However you are celebrating this holiday season, make a sober ride home your priority. Call an Uber or a cab, arrange a designated driver, take public transit or stay the night. Revelers looking for a safe, sober and reliable ride home at the push of a button can check out Uber, MADD Canada’s Official Designated Driving App. Visit www.uber.com/partner/en-ca/madd-canada/  for more information.

Continued from page 1

Project Red Ribbon In The NewsMillions of Canadians are seeing, hearing and reading about Project Red Ribbon through fantastic media coverage of the event. Our thanks to all the newspapers, television stations, radio stations and online news outlets which are covering our Project Red Ribbon events in communities across the country. A very special thank you to Bell Media and its Breakfast Television and Morning Live shows around the country for welcoming representatives on to talk about the campaign. The various news articles and television segments can be viewed on the Project Red Ribbon page of the MADD Canada web site at madd.ca.

Landmarks Light Up Red

• Bow & Mast, Parks Canada, Whitehorse, YK • Brampton City Hall and Brampton Clock Tower,

Brampton, ON • Calgary Tower , Calgary, AB • CN Tower, Toronto, ON • Guelph City Hall, Guelph, ON • Highlevel Bridge, Edmonton, AB • Lethbridge City Hall, Lethbridge, AB •Maple Ridge City Hall, Maple Ridge, BC •Ms. Claybelt, The Cow, City of Temiskaming Shores •Niagara Falls, Niagara Falls, ON • Parc de la Roseraie, Rawdon, QC • Renaud Park, Joliette, QC• Saint-Cuthbert Church Towers, Saint-Cuthbert, QC • Spruce Grove City Hall, Spruce Grove, AB • Toronto 3D Sign, Toronto, ON • Tree at Saint-Lin Laurentides Town Hall,

Saint-Lin Laurentides, QC

Landmarks and municipal sites across the country are lending their support to the Project Red Ribbon awareness efforts by lighting up red for all or part of the campaign.

Thanks To Our SponsorsMADD Canada thanks its national 2017 Project Red Ribbon sponsors for their generous support, including: Allstate Insurance Company of Canada, Irving Oil Limited, BMO Financial Group, Continental Tire Canada Inc., and RTL Westcan Group of Companies.

For a full list of our Project Red Ribbon sponsors, please see page 15.

MADD Montreal’s Theresa-Anne Kramer visits Breakfast Television to talk about Project Red Ribbon.

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Balancing Emotions During the Holiday Season

Yet, for those of us who have lost a loved one to impaired driving, or whose lives have changed forever due to injury, the holidays can be a mixture of happiness and sadness.

I love this time of year with my family, as we get together to celebrate, to share and to laugh with one another.

But my family and I also struggle during the holidays. We – as so many victims and survivors of impaired driving do – feel a sadness and heaviness. My stepson Nicholas is not here to join in the holiday parties, to open gifts or to share Christmas dinner. We feel his loss deeply.

I know that many of you struggle with similar feelings. We all need to understand that is okay. We can be both happy to celebrate the holidays with our loved ones, and inconsolably sad that one of those loved ones is not here with us, or that our futures have been forever changed by an impaired driving crash.

I know how hard it is to reconcile those feelings. Nothing can take away our loss. But I do hope you are able to find some comfort, as I do, in the fact that we are not alone in these conflicted feelings and experiences. Others share your challenges and understand your feelings.

Please know that support is available. If you do need someone to talk to about how you’re coping, please reach out to our Victim Services:

Gillian Phillips, Western Region (MB, SK, AB, BC, YT, NWT) at 1-866-461-4077Steve Sullivan, Ontario Region at 1-866-876-5224Marie Claude Morin, Québec Region at 1-877-392-6233Gloria Appleby, Atlantic Region (NS, NB, PE, NL) at 1-866-381-8310

You will also find some useful information in our Holidays and Hope brochure. It offers information, tips and strategies that may help you during this holiday season. You can download a copy of the brochure from the Victim Services section at madd.ca.

From my home to yours, I wish you peace, hope and comfort this holiday season.

Patricia Hynes-Coates National President

PRESIDENT’S MESSAGE

Happy Holidays. That simple greeting is heard constantly at this time of year. I appreciate it when it comes my way, and I mean it with fullest sincerity when I say it to others.

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IN THE NEWS

LCBO Is ‘Giving Back In Our Community’ Throughout December, Ontario residents are supporting MADD Canada’s education programs and victim/survivor support efforts by making a donation at any of the more than 660 LCBO stores. The Giving Back In Our Community program raises funds for MADD Canada and four regional children’s hospitals around the province. LCBO customer service representatives invite patrons to add a $2, $5 or $10 donation to their purchase. Donation boxes for MADD Canada will be also displayed at LCBO checkout counters until December 31.

The funds raised support the production and delivery of MADD Canada’s School Assembly Program for middle and high schools and the SmartWheels program for elementary schools. Both programs educate students about the effects of alcohol and drugs and the risk of driving impaired. The funds also enable MADD Canada to conduct victim outreach and offer support services to Ontario residents who have been impacted by impaired driving.

“Our partnership with MADD Canada to help to stop impaired driving and to support those affected is an important way that we work to make a difference in the lives of children and youth across Ontario,” said George Soleas, President and CEO, LCBO. “Last year, through our Giving Back in Our Community campaign, we raised over $2.4 million for MADD Canada, supporting not only victim services, but initiatives like the School Assembly Program and the newly-launched SmartWheels mobile RV classroom, both of which raise awareness among students about the risks and consequences of impaired driving.”

Motor vehicle crashes are the leading cause of death

among teens and young adults, and alcohol and/or drugs are involved in more than half of those crashes. SmartWheels and the School Assembly Program enable MADD Canada to open a dialogue with young people before they begin driving or are faced with decisions about drug or alcohol use, and continue the conversation right through high school.

“With the incredible support we receive from LCBO, its staff and its customers, MADD Canada’s youth education programming offers powerful and ongoing education about the risks of impaired driving to students from Grades 4 all the way to Grade 12,” said Patricia Hynes-Coates, MADD Canada’s National President.

Thanks to LCBO’s Giving Back in Our Community campaign, SmartWheels and the School Assembly Program can be delivered throughout Ontario at no cost whatsoever to the schools or the students.

MADD Canada’s National Conference for Victims of Impaired Driving To Be Held in April

MADD Canada’s 2018 National Conference for Victims of Impaired Driving will be held in Toronto from April 27 - 29. The National Candlelight Vigil will take place on the evening of Saturday, April 28. The conference features keynote presentations and workshops that provide support, help and coping strategies to those who have suffered the loss of a loved one or who themselves have been injured in an impaired driving crash. For more information, contact the Victim Services Manager in your Region (see Page 2 for phone numbers.) The deadline for registration is March 2, 2018.

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IN THE NEWS

SmartWheels Visits Ontario Schools

MADD Canada’s SmartWheels mobile classroom is stirring up lots of excitement as it visits Ontario schools. The 42-foot RV –outfitted with a large projection screen, individual tablets and virtual reality goggles – offers a fully interactive education program for students in Grades 4 to 6 as they learn about the dangers associated with alcohol or drug use and driving.

SmartWheels was officially launched in mid-November with a visit to students at Second Street Junior Middle School in Etobicoke, Ontario. Joining MADD Canada for the special event were: Ontario Minister of Transportation, The Honourable Steven Del Duca; Jennifer Bell, LCBO Executive Director, Communications & Corporate Social Responsibility; and Karyn Toon, Director Corporate Relations, Allstate Insurance Company of Canada.

SmartWheels builds upon MADD Canada’s previous educational programming for elementary students, adding custom content, innovative technology and unique learning opportunities in a fully interactive format. It also complements the School Assembly Program for grades 7-12. MADD Canada can now provide powerful and ongoing education about the risks and consequences of alcohol, drugs and impaired driving to students from Grade 4 all the way through to Grade 12.

The SmartWheels program is generously supported by Organizational Sponsors: the LCBO, the Ontario Ministry of Transportation and Allstate Insurance Company of Canada, and In-Kind Partner: Overdrive (Design) Limited.

Students at Second Street Junior Middle School in Etobicoke welcomed Ontario Minister of Transportation Steven Del Duca, MADD Canada National President Patricia Hynes-Coates, Allstate Canada Director of Corporate Relations Karyn Toon, and LCBO Executive Director of Communications and Corporate Social Responsibility Jennifer Bell for a demonstration of SmartWheels.

30 Years of Project Red Ribbon and 30 Years of Partnership with Allstate CanadaIn 1988, MADD Canada introduced the Project Red Ribbon campaign to help promote sober driving during the holiday season. It was in that same year that Allstate Insurance Company of Canada signed on as a partner with MADD Canada, joining the effort to raise awareness of the threat impaired driving poses to all Canadians.

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IN THE NEWS

Thirty years later, Project Red Ribbon and the partnership between Allstate Canada and MADD Canada remains strong.

This year saw Allstate Canada continue to expand their involvement in helping to further advance Project Red Ribbon. On November 2nd, at the campaign’s national launch on Parliament Hill, Ryan Michel, Allstate Canada’s President and CEO, joined MADD Canada National President Patricia Hynes-Coates, Jody Wilson-Raybould, Minister of Justice and Attorney General of Canada, Ralph Goodale, Minister of Public Safety and Emergency Preparedness, and countless members of emergency service teams to address the importance of eliminating impaired driving from our communities.

Allstate agents and employees all over the country followed suit, representing Allstate Canada at Project Red Ribbon events in Edmonton, North Bay, Halifax, Barrie, Fredericton, Ottawa, Toronto, Timmins, and Calgary, just to name a few. And, in Milton, the Allstate Canada team went one step further and hosted the Project Red Ribbon event at their agency!

But this partnership doesn’t end there. In addition to the ongoing sponsorship and growing participation in Project Red Ribbon over the years, Allstate Canada has also been a sponsor of countless other projects, including, but not limited to, the School Assembly Program, Strides for Change, and the ever-evolving Campaign 911. 

The partnership continues to evolve. This year, MADD Canada was thrilled to have Allstate Canada come on board in support of our newest initiative, SmartWheels, which provides a unique and interactive way to educate elementary students through a medium that resonates with

them. By teaching children about the dangers of impaired driving at such a young age, our hope is to give them the tools to they need to make smart choices that will not only keep them safe, but their communities as well.

MADD Canada looks forward to continuing our partnership with Allstate Canada, and working together to eradicate impaired driving.

On Parliament Hill for the national launch of the 30th anniversary Project Red Ribbon campaign. (Left to right) MADD Canada CEO Andrew Murie, MADD Canada National President Patricia Hynes-Coates, Allstate Canada President and CEO Ryan Michel and MADD Canada Chief Operating Officer Dawn Regan.

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IN THE NEWS

Using cannabis doubles an individual’s chances of getting into a crash.1 Unfortunately, even with this statistic, 1 in 4 cannabis users in Canada reported operating a vehicle while under the influence of drugs, placing themselves and the public at risk.2

With the impending legalization of cannabis in Canada, changes to impaired driving laws are being made to prepare for drivers impaired by marijuana. Legislation currently making its way through the House of Commons and the Senate will, if passed, establish driving limits for cannabis and other drugs, and authorize police to use roadside oral fluid tests to detect drugged drivers.

Alcohol Countermeasure Systems (ACS) Corp., a proud Gold Technology Sponsor of MADD Canada and a world leader in innovative technologies to promote road safety, distributes DrugWipe®, an advanced line of non-invasive drug screening devices that can provide accurate results in only 5 minutes. DrugWipe® testers can detect drugs in saliva, sweat and on all surfaces, and have the ability to test for a combination of up to seven drug groups including: cannabis, opiates, cocaine, amphetamine, methamphetamines, benzodiazepines and ketamine.

DrugWipe®, and other oral fluid devices, were part of a pilot study conducted by the RCMP and municipal and provincial law enforcement agencies in early 2017 to detect marijuana and other common recreational drugs at roadside checkpoints. Some 1,141 samples were collected across Canada, and the devices were found to be accurate and specific to the type of drugs that were detected. The pilot study results have shown that oral fluid

testing devices can play an integral part in the fight against drugged driving in Canada.

DrugWipe® devices have been in used in Australia for over 15 years due to their effectiveness in detecting drugs through oral fluid.

“The new freedom of legalized marijuana should be used and managed responsibly. DrugWipe is not manufactured and distributed to get people into trouble; the product line and its advanced drug testing technology is intended to act as a deterrent to driving impaired and to help save lives by preventing a dangerous situation before it occurs”, says Felix J.E. Comeau, CEO of ACS.

ACS Oral Fluid Testing Device Detects Drugs In Drivers

1 Impaired Driving in Canada, Statistics Canada. 2015. www.statcan.gc.ca/pub/85-002-x/2016001/article/14679-eng.htm

2 Baseline Survey on Awareness, Knowledge and Behaviour Associated with Recreational Use of Marijuana: Final Report, 2016. EKOS RESEARCH ASSOCIATES INC.; http://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2016/046-15-e/report-rapport-eng.html

To learn more about DrugWipe®, visit www.acs-corp.com

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IN THE NEWS

Roadside Sign Program Honours Saskatchewan Victims of Impaired DrivingIn partnership with MADD Canada, the Province of Saskatchewan has established a new roadside memorial sign program to honour victims of impaired driving.

Signs honouring Jordan and Chanda Van de Vorst and their two children, Kamryn, 5, and Miguire, 2, were installed on Highway 11 near Wanusekewin Rd. in Saskatoon in August. The family was killed in an impaired driving crash in January, 2016.

Signs honouring Danille Kerpan were installed on Townline Road near Bladworth in October. Danille was killed in an impaired driving crash in October, 2014.

The signs, which include the victims’ names and MADD Canada’s red ribbon image, honour their memories and serve as a powerful reminder to motorists about the tragic impact of impaired driving.

“One person’s choice to drive impaired can destroy a family,” said MADD Canada National President Patricia Hynes-Coates. “These roadside memorials offer a permanent tribute to their memories. We hope people see these signs, reflect on these terrible tragedies and vow to never drive impaired.”

MADD Canada thanks the victims’ families for their strength, and the Government of Saskatchewan for its support of victims and commitment to reducing impaired driving.

MADD Canada has worked with the governments of Ontario, New Brunswick, Nova Scotia and Prince Edward Island, to establish memorial sign programs, and is currently talking to the Government of Alberta about establishing a program in that province.

Uber Raises Awareness and Funds For MADD CanadaWith support from Uber Canada, MADD Canada has produced a powerful new television public service announcement (PSA) which depicts some of the life events a mom will miss when a child is lost due to impaired driving. Titled Motherhood, the PSA conveys how no mom should ever have motherhood taken away through impaired driving, and encourages viewers to consider how their impaired driving can have a lasting effect on those closest to them. The new PSA can be viewed at madd.ca.

The PSA was launched in late November, around the same time as Uber undertook an exciting new fundraising campaign on MADD Canada’s behalf. The campaign takes place on Saturday nights throughout

December, between the hours of 11 p.m. and 4 a.m. – one of the busiest times for Uber. Anytime a driver receives a “Compliment” badge from a rider through the Uber app, Uber will donate $1 to MADD Canada, to a maximum of $100,000.

The holiday fundraising and awareness initiative is part of a long-term partnership between MADD Canada and Uber Canada announced in February 2017 with a common mandate to drive awareness and raise funds to help prevent impaired driving.

For more information on the partnership between MADD Canada and Uber, visit: t.uber.com/maddcanada.

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CHAPTER NOTEBOOK

On October 13 and 14, MADD Canada hosted the annual Western Canada Regional Conference in beautiful Vancouver. More than 40 MADD Canada volunteers from across Western Canada attended, spending a day and a half learning about MADD Canada’s progams and policies and sharing ideas.

MADD Metro Vancouver Chapter hosted its annual Grocery Bagging fundraising event on October 7 at the IGA in Port Moody. The Chapter handed out over 300 MADD Canada cloth bags and ribbons. Thanks to everyone who supported the event, and to the Port Moody Police Department, Community Policing and St John’s Ambulance for coming out to bag groceries.

MADD Cranbrook hosted its 5th annual grocery bagging fundraising event at Overwaitea Foods on October 7. This annual event is a great way to meet people in the community just before the holiday season and to remind people to never drive impaired. Thanks to volunteers Katey, Jenn, Christina, Bruce and to our special guest grocery baggers – Mayor McCormick, Kimberley Fire Department and Kimberley Paramedics. Special thanks also go to B104 radio and Chalet GM for donating radio time to promote the event.

MADD Williams Lake presented long-time volunteers Torry and Pam Herman with their 10-year pins and stars for dedicated service to help stop impaired driving and support victims.

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CHAPTER NOTEBOOK

MADD Edmonton held a very successful Project Red Ribbon campaign launch on November 3 at Edmonton Police Headquarters. Mayor Don Iveson started the event with a proclamation declaring November and December as Project Red Ribbon months in the City of Edmonton. Representatives from Edmonton Police Service, Edmonton Fire and Rescue Service, RCMP, AHS EMS, Allstate Canada, and Westcan-RTL, as well as Allison Tatham, addressed the more than 60 guests in attendance. The Chapter also presented 6 trophies from police officers who had received Cpl. Cummings Awards earlier this year for all their hard work and dedication in taking impaired drivers off the roads. Ribbons were tied on the various police, fire and EMS vehicles on site. Later that evening, the High Level Bridge was lit up in red in honour of Project Red Ribbon. Thanks to all the wonderful volunteers that helped make the event possible, and to Strathcona Excavating Inc. for bringing the hydrovac truck to display.

MADD Lethbridge kicked off its Project Red Ribbon campaign on October 26 in Coaldale with Mayor Kim Craig, Fire Chief Kevin McKeown and RCMP Staff Sgt. Glenn Henry.  The City of Lethbridge City Hall was lit up with red lights from dusk until dawn on the evening of November 2. Since the launch, the Chapter has been sharing red ribbons far and wide, and forging partnerships with local businesses and supporters to further promote the sober driving message. They have arranged with Chapters Indigo Book Store to include a Project Red Ribbon bookmark with each purchase over the holiday season. Boston Pizza’s three locations in Lethbridge are displaying the Project Red Ribbon coin boxes and red ribbon window decals. Thanks to everyone for their incredible support.

MADD Fort Simpson spent a weekend in September distributing MADD Canada posters to various pubs, restaurants and bars in Yellowknife and other communities. It was a wonderful way to meet local business owners, share the sober driving message and enlist support in the effort to keep roads safe.

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MADD Prince Albert launched their Project Red Ribbon campaign at the local Co-op Grocery Store. Members of the Prince Albert Police Service, Fire Department and EMS came out to show support for the local MADD Canada Chapter. Following the event, Prince Albert police and volunteers with MADD Prince Albert conducted a checkstop – one of many planned over the holiday season.

MADD Regina held their first ever Project Red Ribbon launch. The event garnered significant public support with local leaders, businesses and community members who came together to celebrate the campaign’s 30th anniversary milestone and discuss how we can all do our part in the fight against impaired driving. Here, Amy Kauffman (victim speaker), Mayor Michael Fougere, MLA Laura Ross, Chief Evan Bray (Regina Police Service), Michelle Okere (MADD Canada Chapter Services Manager – Saskatchewan), Wendell Waldron (MADD Regina), Josh Stewart-Van Dusen (Deliverr) and Matt Dean (Cathedral Social Hall) take a moment to pose for a photo before the official ribbon cutting.

MADD Meadow Lake held their second annual Walk to Remember. The walk is for anyone who has been impacted by impaired driving and all who wish to support them. The group engaged in an evening stroll, sharing stories of their loved one and afterwards enjoyed some hot chocolate and cookies. It was an evening of inclusion and healing.

MADD Nipissing Chapter hosted their annual Project Red Ribbon launch at Widdifield Secondary School in North Bay on November 22 (after the school’s grade 11 and 12 students saw a regularly scheduled screening of MADD Canada’s School Assembly Program, The Pact). Several dignitaries were on hand, including the Mayor. To close the launch, the Chapter presented the school with five taxi gift cards valued at $15, donated by John Strang, the owner of a local taxi company, U-Need-A-Cab.

MADD Wellington County Chapter partnered with the University of Guelph’s College of Business & Economics Students’ Association (CBESA) to organize a mock crash on campus. A special thank you to Chapter volunteer (and U of G student) Brayden Kerr for helping to organize the mock crash on October 27.

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CHAPTER NOTEBOOK

MADD Toronto Chapter is creating some mobile awareness this holiday season with the Toronto Transit Commission (TTC). Bus ads showing the photos of seven victims of impaired driving have been placed on city buses. The campaign will run the entire month of December. A special thank you to the families who shared their stories and to the TTC. Prior to the mobile launch, the families had an opportunity to visit the TTC garage and see the bus boards. In November, the Chapter created Project Red Ribbon buzz at various TTC stations from November 27 – 30. Volunteers collected donations and handed out hundreds of red ribbons to commuters during the morning and afternoon rush hours.

There’s been amazing support for Project Red Ribbon in the Lanaudière region! Thanks to the dedication of MADD Lanaudière Community Leader Sylvie Bélanger, the region was illuminated in red to promote the campaign. For the occasion, Joliette, Notre-Dame des Prairies, Rawdon, Saint-Lin Laurentides and Saint-Cuthbert dressed up in red and highlighted various sites to support Project Red Ribbon. Other municipalities shared the awareness message on electronic road signs and through communications with their citizens. A heartfelt thank you to all for an extraordinary Project Red Ribbon campaign.

MADD Beauce and MADD Ville de Quebec decided to meet with their community on the same weekend to promote Project Red Ribbon, start the holiday celebrations and sell mittens! MADD Beauce’s booth was installed in Carrefour Saint-Georges mall for the first time while MADD Ville de Quebec was set up in Promenades Beauport. Both booths were a great success and volunteers were encouraged to keep up the good work by residents who gave supportive words and donations in support of MADD Canada programs in their regions.

MADD Chapters in Prince Edward Island held the Project Red Ribbon provincial launch at the Alberton RCMP Detachment. Dignitaries in attendance included RCMP Staff Sergeant Major Hank Polley and MLA Pat Murphy representing Transportation Minister Paula Biggar. Coinciding with the ribbon cutting and police checkpoints was the launch of the Variable Message Sign Campaign which runs from November 1 to January 1. The provincial Department of Transportation has placed eight digital signs across the Island to remind motorists to drive sober during the holiday season.

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MADD Kent Northumberland, supported by City of Miramichi Mayor, Municipal Council and Miramichi Police Service launched the annual Project Red Ribbon campaign on live TV at the monthly City Council meeting. Marilyn Briggs shared her personal story about the death of her brother Lyndon Vickery in 2011. To recognize the 30th anniversary of Project Red Ribbon, the City of Miramichi agreed to light City Hall red.

The Commemorative Ceremony for the MADD Burin Peninsula Monument took place at Calvary Pentecostal Church in Marystown. Chapter President Roma Hennebury welcomed families to light candles in memory of loved ones, and to acknowledge injuries of survivors. A certificate of recognition was presented by the RCMP in appreciation of the Chapters commitment to road safety in their community.

MADD Avalon hosted the Newfoundland and Labrador launch of Project Red Ribbon at RNC Headquarters in St. John’s. As a stark reminder of the devastating impact of impaired driving, 64 crosses were placed on the lawn in front of Police Headquarters, representing those names on the Newfoundland and Labrador Provincial Monument. At the indoor ceremony, NL Justice Minister Andrew Parsons spoke about the significant impact MADD volunteers are having in their province with legislative changes. Richard Murphy, a charter member of the MADD Avalon Chapter shared his personal story about the death of his son Richard in 1997. RNC Inspector Joe Boland announced the commencement of the “Lace Up For MADD Campaign” during which all RNC Officers have the MADD Canada red shoe laces on their boots.

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Please make your cheque or money order payable to MADD Canada. All gifts of $20 or more will be receipted automatically. If you require a receipt for any other amount, please check here. oIf you are making a monthy donation, please include a void cheque or provide credit card number.

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AFFINITY PARTNERS

A New Start For A Fan FavouriteIf you’re searching the shelves at your favourite stores this holiday season for the MADD Virgin Wines and MADD Craft lager that you’ve come to love, you are in for a new treat.

Hill Street Beverage Company, a long-time partner and proud supporter of MADD Canada, has recently undergone some major changes. In addition to offering a whole new line of alcohol-free wines and beers, they have undergone a brand transition. 

This holiday season, look for the bright new packaging of Vintense, Vin (Zero) and Designated Draft beer.  These products offer greater variety and will quickly become your new favourites. And, as winners of the international competitions for the world’s best tasting products, they have some impressive recommendations.

Hill Street has a new way for you to enjoy these great products too! They’ve launched an online club for you to shop at home and have a carefully curated collection of alcohol-free beers and wines sent directly to your door. By becoming a subscriber, your purchase automatically supports MADD Canada, and you save up to 35% off retail prices.

As you enjoy these new products, remember that for every can and bottle that Hill Street Beverage Company sells, 10% of gross profits are donated to MADD Canada to help stop impaired driving and to support the victims of this violent crime.

A Labour Of Love To MADD Canada From The Henman FamilyWhen Pat Henman and her daughter, Maia Vezina, were hit by an impaired driver in 2013, their lives were changed forever. Both suffered life-threatening injuries and there are many challenges every day as a result.

MADD Canada supported Pat, Maia and their family with victim support and they were able to attend MADD Canada’s National Conference for Victims of Impaired Driving to help in their healing.

Both Pat and Maia have since shared their stories with other impaired driving victims and survivors in hopes of providing healing and support to others while also educating Canadians about the consequences of impaired driving. They know that impaired driving shatters lives and they want to do all they can to make sure the pain and suffering they endured doesn’t happen to anyone else.

Last year, when Pat and her nine siblings decided to create a family CD of music as a way of healing and re-connecting with each other, it was only natural that they would decide to support MADD Canada. All of the net proceeds from CD sales are being donated to MADD Canada. The family has two concerts being planned for the Halifax, NS area in 2018, and all of the net proceeds from CD sales at those concerts will be donated to MADD Halifax Regional Chapter.

To purchase a CD and support MADD Canada, click here or visit www.cdbaby.com and search “Edge of Heaven” by the Henman Family.

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SPONSORS

Thank you to all of the sponsors who give so generously to help us stop impaired driving and support victims of this violent crime.

Organizational Sponsors

OFFICIAL SPONSORS Allstate Insurance Company of Canada Got Skill? Hill Street Beverage Co. LCBO Alcool NB Liquor Uber

CORPORATE SPONSORS Henderson Structured Settlements LP Impact Auto Auctions Newfoundland Labrador Liquor Corporation

CORPORATE SUPPORTERS Alco Prevention Canada BMO MasterCard Fine Lines Sign Co. Inc. SkyPrep

School Assembly Program (2017-2018) The Pact

NATIONAL SPONSORS Allstate Insurance Company of Canada RTL-Westcan

PROVINCIAL SPONSORS LCBO Manitoba Public Insurance Alcool NB Liquor Nova Scotia Liquor Corporation Province of British Columbia Saskatchewan Government Insurance (SGI) Saskatchewan Liquor and Gaming Authority

CORPORATE SPONSORS Continental Tire Canada Husky Energy Lehigh Hanson MJM Media Newfoundland Labrador Liquor Corporation

COMMUNITY SPONSORS Alberta Traffic Safety Fund American Eagle Foundation ConocoPhillips Canada Fine Lines Sign Co. Government of Yukon Nickle Family Foundation Prince Edward Island Liquor Control Commission The MacMurray Foundation The Tamarack Charitable Foundation Inc.

Project Red Ribbon (2017)  Campaign Sponsors

TITLE SPONSOR Allstate Insurance Company of Canada

OFFICIAL SPONSOR Irving Oil Ltd.

CORPORATE SPONSORS BMO Financial Group Continental Tire Canada Inc. RTL-Westcan Group of Companies

CORPORATE SUPPORTER Canada Dry Mott’s Inc.

IN-KIND PARTNER Coyle Corrugated Containers Inc.

COIN BOX SPONSORS Allstate Insurance Company of Canada Anderson’s Liquor BC Liquor Distribution Branch LCBO Manitoba Liquor & Lotteries Alcool NB Liquor Nova Scotia Liquor Commission NWT Liquor Commission PEI Liquor Control Commission Saskatchewan Liquor & Gaming Authority Yukon Liquor Corporation

Campaign 911 Sponsors

OFFICIAL SPONSORS Allstate Insurance Company of Canada Maritime-Ontario Freight Lines Limited

Technology Sponsor

GOLD TECHNOLOGY PARTNER Alcohol Countermeasure Systems

MADD Canada PIA Law Strides for Change  Sponsors (2017)

TITLE SPONSOR PIA Law

PRESENTING SPONSOR Alcohol Countermeasure Systems

OFFICIAL SPONSOR Allstate Insurance Company of Canada

CORPORATE SUPPORTERS Fine Lines Signs Mississauga Board of Trade

KILOMETRE MARKER SPONSORS Assante Wealth Management - Andrew J. Hawryluk Continental Tire Canada Inc. Fengate Real Asset Investments Liver Care Canada

COMMUNITY SUPPORTER RE/MAX Aboutowne Realty – Team Bridges

Elementary School Program Sponsors

OFFICIAL SPONSORS LCBO Allstate Insurance Company of Canada Ministry of Transportation Ontario

IN-KIND PARTNER Overdrive (Design) Limited

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Individual and Corporate Donors

CONTACT US

P: 905-829-8805 | 1-800-665-MADDF: 905-829-8860E: info@madd.caW: madd.ca2010 Winston Park Drive, Suite 500, Oakville, ON L6H 5R7

Chair of Board of Directors: Brenda JohnsonNational President: Patricia Hynes-CoatesChief Executive Officer: Andrew Murie

Canadian Charitable Registration No. 13907 2060 RR0001

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MADD Canada wishes to thank the following individuals, corporations, foundations and associations for their financial support to victims of impaired driving. Together, we will stop impaired driving, save lives and prevent injuries.

Platinum $10,000 + Department of Justice CanadaManitoba JusticeTransport Canada

Gold $5,000 + Agency 59Car HeavenEngage InteractiveF.K. Morrow FoundationHalton Region Lewis Family Foundation via the NWM Private Giving Foundation

Silver $1,000 + A-Plus Office Movers Inc.Aqueduct FoundationCanadian TireCaring Hands PublishingD and D ATM InvestmentEdwards Charitable FoundationThe Hope Social Justice Fund through the Victoria FoundationMiller Memorial FoundationNev FoundationSaskatchewan Justice The Janet Griesdale Fund via Private Giving Foundation

INDIVIDUAL DONORS

Platinum Professor Robert Solomon & Dr. Barbara Lent William Garth Hazlitt

Silver Ed & Shannon DonkersgoedBriar FosterMarjory LeBretonMrs. Lecours-BowkerCarolyn SwinsonKarel & Yoka ter Brugge

Bronze Marie BarbaraMr. & Mrs. Maurice BenoitGordon & Trudy DoerksenStephen JohnstonAudrey KennyDavid & Kimberley LedlieDr. Angela MazzaJeanine Moore

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