winter 2013

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PublisherPet Genius LLC

EditorialEditor In Chief: Adam Lazarus

Executive Editor: Pamela James

Contributing Editors: Adam Colwell, Brett Cordes DVM

Art & DesignSenior Graphic Design: Caryn Metcalf

Magazine Layout: Caryn Metcalf

WritersContributing Writers: Dr. Jim Humprhies DVM,

Brett Cordes DVM, Dr. Ernest Ward DVM, Pamela James, Dave Ficere, Linda Gilden

MarketingVP of Marketing: Adam Lazarus

FinanceFinance / Strategy: Suzanne Passalacqua

Controller: Lance Martin

SupportChief Executive Officer: Rod Dunmyre

Chief Veterinary Officer: Brett Cordes DVMVice President Operations: Crystal Lore

IT Director: Josh WoolridgeIT Support Specialist: Jennifer Grajeda

Product Integration: David DunmyreClient Services: Nicole Pierce, Kim Wilkinson

ContactLetters: [email protected]

Subscriptions: [email protected]

Volume 2, Number 12. Pet Genius Wellness Magazine is published quarterly by Pet Genius, 4750 N. Oracle Road,

Suite 214, Tucson, AZ 85705. Pet Genius considers its sources reliable and verifies as much data

as possible, although reporting inaccuracies can occur; conse-quently readers using this information do so at their own risk. Pet Genius Wellness Magazine is offered with the understanding that

the publisher is not rendering pet protection, health and well-ness advice. Pet owners should consult their veterinarian for the

proper care and maintenance of their pet. Although persons and companies mentioned herein are believed to be reputable, neither Pet Genius Wellness Magazine, nor any of its employees accept any

responsibility whatsoever for their activities. Pet Genius Wellness Magazine is published in the USA and all

rights are reserved copyright 2013 by Pet Genius. No part of this magazine may be reproduced or transmitted in any form or by any means without written permission of the publisher.

Unsolicited manuscripts and photographs will be returned only if accompanied by a stamped, self-addressed envelope.

All letters, emails, correspondence sent to Pet Genius Wellness Magazine will be treated as unconditionally assigned for publica-tion, copyright purposes and use in any publication or brochure,

and are subject to Pet Genius Wellness Magazine‘s unrestricted right to edit and comment.

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what’s inside?

also

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Parasites! .............................. 5Pawsitively Amazing ............. 8Using the Rx Savings Card ... 10Pet Insurance 101 ................ 16Holiday Hazards ...................24Furry-friend Facts .................30 PetGenius.com

Winter SafetyProtect your furry friend from seasonal dangers.

Frostbite!A veterinarian answers your questions.

The Jerky LowdownSifting through the confusion to keep your pet safe.

Holiday Gifts?Puppies and kittens don’t always make a great gift.

Household Safety Q&ACommon questions about Holiday pet health hazards.

Holiday Travel with your PetsWhat you need to know about driving, flying or hiring a sitter.

A New Year, A New StartResolutions aren’t just for humans.

Find more pet articles at

11

Smart. Simple. Convenient. The Rx Savings Card extends discounts on quality pet prescriptions that can be

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Visit PetGenius.comand print your card now!

Smart choice. Big Savings. Healthy pets.sm

Saving on your pet’s prescriptions just got easier…

Members save an average of 41%

Thanks to the Rx Savings Card.

In 2010, veterinarian and professor Dr. Bruno Chomel from University of California at Davis, published an article in Emerging Infectious Diseases jour-

nal which stated, sleeping with your pets includes the possible risk of contracting zoonotic disease. “Pets don’t belong in your bed,” Dr. Chomel fl atly stated, even though he knew it would be an unpopular opinion.

Zoonoses? Make no mistake, the risk of contracting a disease or a parasite from your pet - known as zoonoses - is very real. Fungal diseases like ringworm, bacterial infections like the plague and even certain parasites are capable of transmission from our dogs and cats directly to us. So how common are these issues and what can pet owners do to decrease risk?

Minimizing risk It is not diffi cult to prevent or minimize the risks for zoonotic diseases. Dr. Eliza-beth Bradt, a veterinarian in Salem,

MA says, “maintaining

good hygiene practices and washing your hands aft er interacting with pets, helps prevent these sorts of problems.” Unfortunately, not everyone follows these practices. In one case outlined in the journal, an elderly man recovering from surgery al-lowed his dog to lick his incision site which lead to a case of meningitis. Th ree cases involved pet owners hospi-talized with rare respiratory illnesses aft er they provided palliative care for dying pets. In each case, the infection was caused by bacteria of the Pasturella species that is common in the mouths of pets. Th ankfully, all recovered with antibiotics. Th e actions of these individuals put them at higher risk for transmission of disease.

Parasite preventives Beyond routine hygiene, regular preventive pet care is key to avoiding zoonoses. Follow-ing a veterinarian’s recommendations can help keep the whole family healthy. Fleas are natural carriers of the bacteria which causes the plague. Year-round fl ea and tick prevention keeps pets safe and pre-

vents the spread of this deadly illness. Dr. Chomel cites a case in which a young boy contracted plague because he slept with his fl ea-infested cat. If the cat had been on a fl ea preventive, the likelihood of the boy contracting this illness would have been greatly reduced. Preventives also ensure problems like tularemia, cat-scratch dis-ease, even tapeworm are halted. Better safe than sorry Common sense and routine pet care are a few ways to keep you and your pet safe. “You can catch a disease from your pet whether you sleep with them or not. Th ere is nothing inherently dangerous about sleeping with a pet,” says Dr. Bradt. Don’t let unfounded fears keep you from the unconditional love of a pet. Ask your veterinarian how to keep your pet healthy and free from disease.

Brett Cordes, “Brett the Vet” serves as Chief Veterinary Offi cer for Pet Genius.Visit PetGenius.com to learn how to keep your pet, and family, safe from parasites.

Parasites!Not just a danger to your pet

www.PetGenius.com • Winter 2013 5

Protect your furry friend from seasonal dangers.

SAFETYWinter

6 www.PetGenius.com • Winter 2013

It’s the time of year when people begin to gather for traditional holiday parties. With all of the excitement and delicious smells, pets may take advantage of a stranger’s gen-erosity or an unattended plate. However natural it is to share with our pets, these foods should be avoided:

• Excessively salty foods• Sweets and chocolate • Foods with onion or onion powder• Excessively fatty foods• Grapes and raisins• Poultry bones• Alcohol or eggnog

Chocolate and sweets deserve special mention. Candies and foods that are artifi cially sweetened with the ingredient, xylitol, can cause a rapid decrease in a dog’s blood sugar and has been implicated in

some cases of liver failure. Chocolate is toxic to dogs but baking chocolate and semi-sweet varieties are even more dangerous, causing heart problems, vomiting and even death. Pets should never be given alcohol.

Decorations Plants make for great holiday decor but many are dangerous to our pets. Most members of the lily family can be deadly to cats. Mistletoe and holly can cause severe stomach upset. Poinsettias are actually over-rated with respect to toxicity. Most pets that ingest a poinsettia leaf may have mild irritation of the mouth and/or stom-ach. Still, it’s best to keep them away. Artifi cial decorations can be just as dangerous. To a cat, a ribbon or strand of tinsel is irresistible. If swallowed, these long string-like objects can cause major problems in the intestines and stomach. If chewed, electric cords can cause electrocu-tion or severe burns. Glass ornaments or

lights can break easily and cut a pet’s foot or mouth.

Outdoor dangers One of the most common pet poi-sonings during the winter months

is anti-freeze. Anti-freeze has a pleasant, sweet taste that masks

a deadly poison that, if in-gested, can kill in very small amounts. Rat and mouse poisons, as well as ice melting prod-

ucts should be used with care around any pets.

Pets can also suff er the eff ects of frostbite and

hypothermia just as eas-ily as humans. House-

hold pets should stay indoors in very cold

temperatures. If your pet must

stay outdoors, be sure to provide them shelter from the ele-

ments. In the case of pet shelters, bigger is not better! Smaller homes will help trap their body heat more effi ciently. Use heated water bowls and replenish everyday. Simply knowing your pet’s limitations will help keep them safe. An older dog may not be as sure-footed on the ice; young puppies may not have enough body fat to keep them warm for ex-tended periods in the snow. Monitor your pets when they go out for exercise or for their “bathroom breaks” to ensure that they are able to make it back on their own. As the holidays approach keep in mind that the added excitement and presence of strangers may be too much for some excitable pets. Find a quiet room for their kennel and make time for them aft er your guests have left . Wintertime is full of family fun. A few simple precautions will help keep every-one well, including your pets. Ask your veterinarian about keeping your pet safe for winter.

Dr. Jim Humphries is a practicing veterinari-an, Founder of the Veterinary News Network and the American Society of Veterinary Journalists.


Brett the Vet Genius Tip:

Anti-freeze tastes sweet making it irresistible to pets.

Make sure your antifreeze is safely

out of reach of curious pets.

PawsitivelyAMAZING

Paw care

Did you know? Cold weather means your pet’s paws need extra care.

Dogs rely on their paw pads to absorb shock, create traction, protect their feet, and provide insulation from extreme cold.

Dog paws include:A. claw

B. digital padsC. metacarpal pad

D. dew clawE. carpal pad

AB

C

D E

Ouch! Common paw injuries:• Cuts and abrasions• Extreme temperature injuries: burns in the summer, frostbite in the winter• Burns from chemical spills on the ground• Drying and cracking

Keep watch for these Winter paw antagonists 1. Rock salt and chemical ice melt products can cause sores, infection and blistering. Keep your pet away from recently treated roads and sidewalks.2. Frostbite – limit your pet’s time outside on very cold days.3. Chemical ingestion – paws can absorb toxic chemicals which your pet can lick off and ingest.

1011. Wash those paws with a warm washcloth to remove snow, ice and ice melt in the winter. If your pet is susceptible to contact allergies, wash their paws in warm weather months to remove pollen and other irritants.

2. Dog grooming is essential for healthy winter paws. Trim around the paws to make sure no hair comes into contact with the ground. This prevents ice from forming between and around the paw pads.

3. Protective balms – apply a thin even layer of balm before going out for a wintery walk. When you return, wipe your dog’s paws with a warm washcloth to remove snow, ice and ice melt. Reapply balm.

4. Booties – once acclimated to footwear, they offer a great way to protect paws.


Smarts.

Stuff .

Savings.

the

of being a

Enjoyperks

• 45% off the cost of pet prescriptions Print your Prescription Savings Card now

• Flea & Tick Protection A variety of products and price points to fi t you

• Guides Topic specifi c information with expert insight, info & tips

• Magazine Published quarterly, it features seasonal content to keep your pet safe

• Health Library Features 1,500+ articles covering a variety of topics

• 10% off pet insurance policies Get you FREE quote today

• Financial Protection Against your pet’s super-sized antics, accidents & incidents

We help make pet care aff ordable.

We off er products and prices to fi t your needs.

We provide resources to grow your knowledge.

Visit PetGenius.comSmart choices. Big Savings. Healthy pets.

Using the

Members save an average of 45% off the cost of their pet’s prescription

The Rx Savings Card off ers you signifi cant savings on prescriptions for your pet

that you can fi ll conveniently at retail pharmacies.

Follow these steps and start saving today!

Print your cardGo to www.petgenius.com to download card and print.

Find your pharmacyUse the pharmacy locator tool to fi nd the participating pharmacies near you.

Visit the pharmacyBring your Rx Savings Card and your pet’s scripts along with your pharmacist letter.

Tell your pharmacist to use the Rx Savings Card to process your pet’s script to ensure you enjoy the biggest savings possible.

If your pharmacist refuses, explain that Pet Genius has negotiated contract pricing with their pharmacy. All the information the pharmacist needs to process your special member pricing is included on the card, including a toll-free pharmacist help line.

2 Ask your veterinarianIf there are any pet prescriptions you can fi ll for less at a retail pharmacy.3

5

1

IF your veterinarian says “yes”, ask her to write a script you can take to a retail pharmacy.

IF your veterinarian says “no”, ask if your pet’s condition can be treated with a medication you could fi ll at a retail pharmacy.

4Save moneyShare your savings experience with us! Email: [email protected]

Look for the pet prescription indexwhich lists common pet ailments and the medications used to treat these ailments. The medications listed in the index can be fi lled at retail pharmacies. If your pet’s current medication is not on the list, ask your veterinarian if one of the options listed in the index could be used to treat your pet.

Pet medications availablein a human equivalent can be fi lled at a retail pharmacy.

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What is frostbite? Frostbite is the damage to skin and other tissues due to extreme cold. It is a condition that can aff ect both pets and humans. When temperatures drop below 32°F, blood vessels close to the skin start to nar-row or constrict in an eff ort to preserve the core temperature of the body. Th is constric-tion of the blood vessels helps divert blood toward the core and away from the cooler parts of the body. In extreme cold or when the body is exposed to cold for long periods, this pro-tective mechanism can reduce blood fl ow in some areas of the body, especially the extremities, to critically low levels. Th e com-bination of cold temperature and reduced blood fl ow can allow the tissues to freeze, causing severe tissue injury. Frostbite is

most likely to occur in parts of the body farthest from the heart and in tissues with a lot of exposed surface area. Where is a dog or cat most likely to get frostbite? Th e paws, ears and tail are the most com-mon tissues to be aff ected. If a dog or cat is wet or damp, these areas are more vulner-able to frostbite. What are the clinical signs of frostbite? Signs associated with frostbite include: • Discoloration of the aff ected area of skin - this discoloration is oft en pale, gray or bluish • Coldness and/or brittleness of the area

when touched • Pain when you touch the body part(s) • Swelling of the aff ected area(s) • Blisters or skin ulcers • Areas of blackened or dead skin As frostbitten tissues thaw, they may become red and very painful due to infl am-mation. Th e clinical signs of frostbite may take several days to appear, especially if the aff ected area is small or non-weight bearing (such as the tip of the tail or ears). Severely frostbitten areas will become necrotic or die. As the tissue starts to die, it changes to a dark blue to black color; then, over a period of several days to weeks, it sloughs or falls off . During this time, puss may form or the tissue may develop a foul smell, due to secondary bacterial infection. Pets with heart disease, diabetes mel-

Frostbite!A veterinarian answers your questions.


litus or other conditions that cause reduced blood flow to the extremities are at greater risk for frostbite. Also, the ear tips of cats are especially vul-nerable to frostbite and damage may occur to these tissues very quickly.

How is frostbite diagnosed? Diagnosis is usually based on the medical history and physical examination. If the dog or cat was exposed for a prolonged time or to extremely cold temperatures, blood and urine tests may be performed to look for damage to internal organs. How is frostbite treated? If you suspect your dog or cat has frost-bite, seek medical attention immediately. Interim first aid suggestions include:• Moving your pet to a warm, dry area as quickly and as safely as possible. If your pet is suffering from hypothermia or low core body temperature, treat the hypothermia first. Remember, it is important to treat the

hypothermia slowly: to begin, wrap your pet in warm dry towels or blankets and place hot water bottles wrapped in towels near its body.• DO NOT rub or massage the area.• If you are outdoors, DO NOT warm a frostbitten area if you cannot keep it warm. Additional cold exposure or refreezing will only injure the tissues further.• You may carefully warm the affected area with warm (not hot) water. The recom-mended water temperature is 104 to 108°F. At this temperature, you should be able to comfortably place your hand in the warm water. If the water is too hot, you may cause more damage than not using any water at all. You may apply warm water compresses or soak the affected area in a bowl of warm water. DO NOT use direct dry heat such as a heating pad or hair dryer.• After you have warmed the area, pat it dry carefully and thoroughly.• When you travel to the veterinarian, keep your pet warm by wrapping him in dry towels or blankets that have been warmed in

the clothes dryer.• DO NOT give your pet any pain medica-tion unless specifically instructed by your veterinarian. Many human pain relievers, including acetaminophen and aspirin can be toxic to pets. How will my veterinarian treat frostbite? Your veterinarian will examine your pet and treat any other conditions, especially systemic shock or hypothermia. Since the thawing tissues are extremely painful, your pet will probably be given pain medication. Antibiotics are used to prevent secondary bacterial skin infection if tissue necrosis or death is suspected. Some pets will require amputation of a severely affected body part. What is the prognosis for frostbite? The prognosis will depend on the extent of your pet’s injuries. Mild cases usu-ally resolve with little permanent damage while more severe frostbite may result in


permanent disfiguration or alteration of the affected tissues. Your veterinarian will discuss the appropriate diagnostic and treatment plan for your pet.

Taken from the Pet Genius Health Article Library and contributed by Ernest Ward, DVM. © Copyright 2009 Lifelearn Inc. Used with permission under license.


Frostbite may take days to finally appear.

If your pet was exposed to the cold for an extended time,

continue to evaluate him.

PetGenius.com

Find more winter safety insight at


TheJerkyLOWdown

Sifting through the confusion to keep your pet safe.

Treats to reward or distract our pets is not at all unusual. But, given the latest headlines, owners must tread carefully when deciding what pet treats to select.

Popular treat Jerky treats for pets have been extreme-ly popular because of their high protein, low fat composition and because dogs love them. Another contributing fac-tor is the simple ingredient list – usually just chicken and some flavorings. This short list allows owners to feel good that they are giving their pets something “natural”. But somewhere along the way, something has gone terribly wrong. Since 2007, the Food and

Drug Administration (FDA) has issued numerous warning about pet illnesses and even deaths associated with jerky treats produced in other countries. The most recent figures show more than 3,600 reports on file which includes more than 580 deaths associated with these treats. In many cases, kidney failure was the primary reason for the sickness, death or euthanasia of the pet. What is even more

disturbing is that almost without excep-tion, the product originated from China. The nationwide pet food recall caused by tainted ingredients from China is still fresh. Thousands of pets became very sick and even died in 2007 from this seri-ous problem.

Questions continue Unfortunately, despite rigorous and

continued testing and FDA inspec-tions of manufacturers in China,

the source of the prob-lem is still


unidentified. Without knowing what the ex-act problem, the FDA is power-less to compel any sort of recall. Manufacturers of the treats were reluctant to pull their products from shelves, which led to a strong backlash from consumers and had social media buzzing. Even now, several lawsuits are in progress. According to Laura Alvey from the FDA, there are productive discussions happening with pet food firms at this time in the hopes of finding a cause for this on-going issue. The latest testing of the treats is focused on prob-lems stemming from irradiation of the ingredients.

Protecting your pet So, what can you do to make sure your pet stays safe? First, avoid buying jerky treat made in China. Although it sounds easy, it is often difficult to determine where a product is made. Even products that say they are “Made in the USA” may source ingredients from China. If you’re not sure, call the manufacturer and ask if the treats are wholly made in the US from US sourced ingredients. If you don’t get a definitive answer, don’t buy it! Next, consider alternatives treats. Many dogs happily accept baby carrots or green beans as a

snack. Reputable companies of-fer a variety of safe treats. Other pet owners make their own spe-cial home cooked goodies. Remember, treats should only make up a small portion of your pet’s daily caloric intake. While this sounds like common sense, in many of the complaints on file with the FDA, owners were feeding too many jerky snacks far too often.

Warning signs Finally, it’s important to see a veterinarian if you’re pet shows any odd symptoms or has persis-tent vomiting and diarrhea. In a review of the complaints to the FDA, a fair percentage of pet owners never saw a veterinar-ian or had any blood analysis done. Without that information, it is almost impossible to say that the treats are the definitive cause of a pet’s illness or death. Remember, your pets rely on you to make sure their food and treats are safe and they need your help. If you believe your pets have been affected by these products, please tell your veterinarian and file a report with the FDA online.

Dr. Jim Humphries is a practic-ing veterinarian, Founder of the Veterinary News Network and the American Society of Veterinary Journalists.

Early in 2013, three of the leading jerky treat

products were voluntarily recalled by their manufacturers:

Waggin’ Train and Canyon Creek Ranch jerky treats or Tenders by Nestle Purina PetCare Co.,

and Milo’s Kitchen Home-style Dog Treats by the Del Monte Corp.

The FDA is still investigating consumer complaints about jerky pet treats. To date there have been over 3,600 reported illness in dogs and cats. Though 580 dog deaths have been reported, many have recovered.

Mystery illness No product recalls have been issued because the FDA has not been able to establish a direct cause of the illnesses.

Product samples have been tested for a variety of contaminants, including: • Salmonella • Metals • Pesticides • Antibiotics • Other chemicals and poisonous compounds

The FDA also conducted nutritional composition analyses, including: • Fatty acids • Crude fiber • Glycerol • Protein • Ash • Moisture • Other excess nutrientsTo date, none of the tests have revealed the cause of the illnesses.

What to look for Signs of illness can occur within a few hours or days of consuming tainted jerky product. If you suspect your pet has become ill, signs include: • Decreased appetite • Decreased activity • Vomiting • Diarrhea • Increased water consumption • Increased urinationSevere cases are diagnosed with: • Pancreatitis • Gastrointestinal bleeding • Kidney failure • Fenconi syndrome (in rare cases)

Testing continues If your pet becomes sick after eating jerky pet treats, the FDA asks that you keep any unused portion in its original container for at least 60 days. The FDA may request samples for testing.

Report a complaint You can help the FDA’s investigation by reporting your complaints through the Safety Reporting Portal at www.safetyreporting.hhs.gov

Information taken from the Food and Drug Administration website.

Jerky Pet Treat FDA Facts

PetInsurance

?What does the policy coverage include?

What does the policy exclude?

What is the deductible?

What is the copay?

Does it have a maximum annual payout?

Does the policy have coverage limits per incident, per year or per lifetime?

Does it pay out based on the actual veterinarian bill?OR Does it pay out based on a benefi t schedule?

Does it allow you to choose your own veterinarian?OR Are you required to seek care from a network?

Is the policy easy to understand?

Does the policy fi t your needs?

Questions to ask before you buy…

Why insure early?

Choosing a deductible

Pet insurance defi nitions

Pre-existing conditions – an illness or condition which fi rst occurred or displayed signs prior to pet insurance coverage.

Deductibles – the portion of the vet bill the owners is responsible for before the pet insurance will start payment.

Premiums – the monthly cost for pet insurance. This cost will vary depending on several factors: breed, age of pet, type of coverage selected, geographical location, etc.

Co-Insurance – The percentage of the vet bill the owner is responsible for versus what the pet insurance provider will pay.

Waiting periods – the time directly following sign-up but before full coverage begins. Any incidents that occur during waiting period will not be covered.

Insure your animal before:• She needs medical care• She reaches one year of age

Insure your pet early to:• Reduce health care costs throughout the life of your pet.• Avoid pre-existing conditions exclusions. • Protect against the antics of young pets who, like children, are prone to unsafe behavior.

Did

you know?

High deductibles - High deductibles are popular in that they off er lower monthly premiums but still provide a fi nancial safety net for major procedures. High deductibles might be a great option if you can aff ord minor procedures out of pocket but fear the catastrophic illness/injury.

Lower deductibles - Lessens the out of pocket expense for treatment but policy premiums will be higher.


PetGenius.com

For answers to these questions & more go to

too latemost

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101Bite-sized monthly cost that helps cushion super-sized antics, accidents and incidents.

Medical advances = higher bills

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Advances in medical technology have made their way to the veterinarian’s offi ce. This means, more measures are available to save your pet’s life:

• Joint replacement• Blood tests• CAT scans• MRI scans• Dialysis• Chemotherapy• Radiation therapy• Blood transfusions

Extensive treatments mean a higher price tag. The life and death of your pet should never have to come down to a decision about money.

Did

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$9.4 billion is the amount

estimated pet owners will spend on

pet health care

My world changed recently thanks to seven simple words: “Daddy, can we please get a puppy?” Aft er months of hearing my two little boys repeat the phrase about one hundred times – combined with dozens of “pretty pleases” and cute drawings of them with their new puppy – my wife and I agreed to their request. I’m happy to report that it was a change for the better – our family needed a new member! We did our research and found the per-fect puppy for our hectic lifestyle. Aft er much deliberation, the kids named him Jett and we brought him home to be part of our fun-loving family. It wasn’t until Jett arrived that it dawned on me – just like when we had our two sons – it was my responsibility to help keep our newest family member safe, healthy and happy. It felt a little over-whelming and one question ran through my mind, where do I even start?

Now what? Most pet owners, myself included, don’t really budget for a new pet before they

become part of the family. Over Jett’s lifetime, I’ll spend over $11,000 on my little buddy, that’s the average cost of owning a pet. I knew Jett would be cute and cuddly, loving and loyal, but I had no idea he’d be that expensive! Naturally, I had questions about his care and the costs associated with it: vet bills, nutrition, preventative care, emergencies – there are a lot of things to budget for and even more to learn.

• How do I keep Jett happy and healthy without breaking the bank? • Jett’s a curious puppy, how do I keep him safe and out of danger?• What questions should I ask my veterinarian?• When do I start Jett’s fl ea and tick protection?• Jett needs medication. Can I save money on these prescriptions?• Pet health insurance. What is it? Do I need it? When should I buy it?

Th anks to the advice of a great vet-erinarian and the expert insight and

information I found at Pet Genius, most of my questions were answered. And the process also helped me get a little smarter, as well as save time and money along the way.

Lifelong adventure Each stage of Jett’s life will be an adventure fi lled with lots of fun and lots of love. I also know that it will have its share of questions and challenge. Becoming a “pet owner” started when I said yes to my children’s seven simple words. But becoming a smart pet owner is a journey. I’ll share this journey with you by chronicling my own experience as I grow from being a pet owner to a true pet genius.

Wishing you a healthy, happy pet!

Adam Lazarus is a brand new pet parent and the VP of Marketing at Pet Genius.Visit PetGenius.com to fi nd additional resources every pet owner can appreciate: articles, videos, tips, guides, and more.

SimpleSimple

Chronicling the journey of a new pet owner.

SimpleSimpleSimple



Give your pet the best chance to adjust to

his new family. Ideally, wait until

after the holidays to

bring him home.

gifts?Holiday

Puppies and Kittens don’t always make for a great gift.


It’s a classic holiday scene. A brightly lit Christmas tree serves as the backdrop as two excited chil-dren reach for a huge gift box. As they move to untie the red ribbon, the box suddenly shakes. Giggling uncertainly, the children open the box to reveal an adorable puppy with a ribbon around her neck and her tail wagging. In the movie “Lady and the Tramp”, Walt Disney captured this moment and many parents since have fanta-sized about re-creating the scene for their own children. Unfortunately, reality is a little dif-ferent. Many Christmas puppies and kittens do not successfully integrate into their new family for various reasons.

Holiday pet appeal Groups as diverse as national vet-erinary organizations, the Humane Society, breeders, and the People for the Ethical Treatment of Animals (PETA) have found common ground on this topic: puppies and kittens are not appropriate gifts. With all this pressure, why is it still a common occurrence? For many, the recipient’s joy brings them deep happiness. For others, providing a home for a rescue puppy or kitten embodies the spirit of the holidays. Some simply walk past a store with playful puppies on display and make an impulse buy. It is, however, also important to understand why you might avoid a pet purchase during the holidays. The reality Unlike toys, pets need constant attention to keep them happy and healthy. A holiday puppy cannot be put away, ignored and kept quiet. An impulsive pet purchase often fails to consider all the pet’s needs or the specifics of the breed. Also, the very atmosphere of the holidays is rarely conducive to training or helping a new pet adjust to strange surroundings. Imagine the puppy or kitten’s state of mind as they deal with the trauma of leaving mom and siblings, the noises of holiday music and children’s voices, and the general festive nature of the season. It can be overwhelming and

frightening to say the least. Many animal behaviorists consider 7 to 12 weeks as the first fear/avoidance period. This means that many of the fears learned during this period can be difficult to overcome in the future.

Additional considerations Plus, factor in a new pet’s natural tendency to get into mischief. Are you prepared for a potential pet emergency room visit over the holidays? Many veterinarians close offices or have limited holiday hours. What about housebreaking? Are you ready to walk the puppy in cold weather and wait while she decides to go? How well do you know the breed (or species) of pet you have chosen? Will your landlord approve? How about your homeowner’s insurance? What will your relatives think when your puppy leaves a potty mess inside their house? Perhaps the most compelling reason to avoid a holiday pet purchase is the number one reason why pets are eu-thanized in the United States: behavior problems. Although accurate numbers may never be truly known, it is estimated that a large majority of dogs and cats in the US never reach their second birthday. The best chance Before the decision is made to welcome a pet, it is important to re-member that the pet will need time to adjust to us, as well. Find a quiet, non-holiday time to help your new friend adjust to her environment. Give her the best chance to give you many years of devotion, love, and affection.

Dr. Jim Humphries is a practicing veterinarian.

Holiday

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Find more ways to navigate the holidays with your pet


During the festive holiday season, friends and family often gather in our homes. Given the atmosphere and hectic pace, it is easy to overlook potential hazards to your pet’s health and safety. In order to prevent mishaps, keep watch for these hidden dangers. Is it okay for my pet to play with holiday decorations? If you want to let your dog or cat open gifts or play with the wrappers, only do so while under your direct supervision. Better yet, the safest choice is to simply discourage this sort of play! Dogs have an extremely strong sense of smell and can’t help but sniff out boxes filled with tasty treats and even items made with leather – such as clothing or sports equipment. Cats enjoy playing with ribbons, string, and tinsel, especially if they are shiny or moving. Kittens and young cats (puppies, too) tend to be more curious and playful, and appear to see these items as toys that need to be chased, pounced upon, chewed or swallowed. If Fido or Fluffy decide to eat the objects, or parts of these objects, they can cause an intestinal obstruction and become tangled up in the intestinal tract. As the intestines attempt to move this mass of foreign material the rough or abra-sive material rubs against the walls of the intestine, causing inflammation and dam-age with each intestinal contraction. An intestinal obstruction is a life-threatening emergency requiring surgery for correc-tion.

Common questions about Holiday pet hazards.

HouseholdsafetyQ&A


My pet likes to chew on cords. Can this be harmful? It can be extremely harmful. Dangling cords are tempting to pets that like to play with string, or teething pets that want to chew on anything and everything. Ex-tremely sharp teeth can easily pierce the insulation around electric light cords or extension cords. If a pet bites through an electrical cord that is plugged in, it could result in a severe burn to the tongue or an electrical shock that could damage the lungs or heart. Such an emergency requires immediate veterinary attention.

Is chocolate really toxic to pets? Many people do not realize that choco-late can be a poison when eaten in large amounts, even to people! Chocolate con-tains a chemical called theobromine, which has caffeine-like activities. Theobromine is used medicinally as a diuretic, heart stimulant, blood vessel dilator, and a smooth muscle relaxant. Unsweetened or baking chocolate contains approximately 10-20 times the amount of theobromine than milk chocolate. But even milk chocolate can be dangerous in large enough quantities. For the average 11 pound cat, the toxic amount of milk chocolate is approximately 11 ounces, while 1-2 squares of baking chocolate or high quality dark chocolate has the potential to be fatal. An 8-week old kitten usually weighs 1-2 pounds, and can be poisoned by only 1 ounce of milk chocolate! For a dog weighing 22 pounds, as little as 2 ounces of baking or dark chocolate or 30 ounces of good quality milk chocolate is toxic. Remember, your dog’s keen sense of smell will find those wrapped chocolates stashed under the tree. Clinical signs of chocolate poisoning in-clude hyperexcitability, nervousness, vom-iting, and diarrhea. In severe overdoses, the only symptom may be sudden death. What festive plants are toxic to pets? Contrary to popular belief, poinsettia is not specifically toxic. Poinsettia sap can be irritating to the mouth and stomach of pets that chews on the leaves or stems of this festive plant. Some mistletoe species are toxic,

causing liver failure or seizures, while other species are only irritating to the intestinal tract if ingested. The fact that there are several types of mistletoe makes it difficult to predict the clinical signs of poisoning with this popular holiday trimming. It is wise to consider mistletoe a hazardous substance and keep it out of reach of pets and children. For cats, all parts of many plants belong-ing to the lily family are highly toxic. Be-cause of this risk, it is best to prevent your cat or kitten from chewing on peace lilies, Christmas lilies, or other plants belonging to this family. Other seasonal plants that are toxic include daffodils and narcissi, spring bulbs that are commonly ‘forced’ to bloom during the winter and bring a ‘breath of springtime’ into our homes.

I’d like to include my pet in the holiday meal. Is this safe for her diet? Keep in mind that sudden rich diet changes are likely to upset a pet’s stomach. Vomiting and diarrhea are common medi-cal problems that veterinarians see during the holidays. If you feed leftovers that contain a lot of fat, the pancreas may become overworked and inflamed. This serious and extremely painful condition is known as pancreati-tis. It usually requires hospitalization and intensive medical treatment; left untreated a severe case of pancreatitis can result in death. If you wish to feed your dog a special treat, give only a small amount of table food on top or mixed in with its regular

dinner. If you wish to feed your cat a special treat, give her only a small amount of lean meat. Also, dispose of any string or packaging used during the preparation of roasts or turkeys in a sealed garbage container that is placed out of your pet’s reach. If you leave an uncooked loaf of bread to rise on the counter, your dog may be un-able to resist eating it. In the warmth of the stomach, the bread can continue to rise and cause a complete obstruction that the dog will be unable to pass. A good rule of thumb is to keep pets out of the kitchen during the hustle and bustle of the season. The last thing you want is for them to get underfoot and be burned or otherwise injured.

By observing a few commonsense guidelines, you can share a safe and healthy celebration with your pet and give thanks for the companionship you enjoy with your four-legged family members.

Contributed by Ernest Ward, DVM and taken from the Pet Genius Health Article Library. © Copyright 2009 Lifelearn Inc. Used and/or modified with permission under license.

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Holiday ornaments Bubble lights - some contain chemicals that could cause

depression, aspiration pneumonia and irritation to the eyes, skin and gastrointestinal tract if your pet ingests the material.

Snow globes - some contain antifreeze which can be fatal. Poisoning signs include uncoordinated movements, excessive thirst, and lethargy.

Outward sign may seem to improve but internal damage continues as crystals develop in the kidneys leading to acute kidney failure.

Immediate treatment is vital.

Tinsel - If you own a cat, forget the tinsel. If swallowed it can cause severe damage to a cat’s intestinal tract.

Treatment involves expensive abdominal surgery.

Liquid potpourri

Scented oils heated in a simmer pot can seriously harm your cat. A few licks can result in severe chemical burns in the

mouth, fever, diffi culty breathing, and tremors.

Scent your home with a non-toxic candle kept safely

out of kitty’s reach.

Holiday foodsKeep your pet on his regular diet

and don’t let guests sneak him treats.

Fatty meat scraps can produce severe infl ammation of the pancreas (pancreatitis)

leading to abdominal pain, vomiting and bloody diarrhea.

Grapes, raisins, and currants can result in kidney failure in dogs.

Chocolate / Cocoa - Contain theobromine, which is highly toxic to dogs and cats. Small amounts can cause vomiting and diarrhea.

Large amounts can cause seizures and heart arrhythmias.

Dough, desserts, alcohol

Keep desserts containing alcohol and unbaked

dough with yeast away from pets.

These items can cause alcohol toxicity, vomiting,

disorientation and stomach bloat.

Sugarless candies / gums - Contain xylitol, a

sweetener toxic to dogs. It causes a

life-threatening drop in blood sugar and liver failure.

Alcohol - pets rapidly absorb it into the bloodstream

and can result in dangerous drops in blood sugar,

blood pressure and body temperature.

Intoxicated animals can experience seizures

and respiratory failure.

Visit PetGenius.com to learn more about common household holiday toxins and how to pet-proof accordingly. If you think your pet has been poisoned, contact Pet Poison Helpline at 1-855-857-3440 with any questions or concerns.

PlantsPoinsettias are only mildly toxic.

Holly berries and mistletoe can be toxic to pets and cause

gastrointestinal upset and heart arrhythmias if ingested.

Plants from the lily family are very dangerous for cats,”

said Dr. Ahna Brutlag of Pet Poison Helpline.

“Ingesting one to two leaves or fl ower

petals can cause sudden kidney failure in cats.”

HolidayHolidayHAZARDS


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TravelTravelTravelTravelTravelTravel Pets

Holiday travel can be stressful under the best of circumstances, but traveling with your beloved pet can add to the family drama. Simple advanced planning can help make the season more festive for you and your lovable companion. So what do you do if you’re fl ying with your pet? First of all, check with your airline to fi nd out their policies and costs regarding pet travel. Rachel Farris with Petrelocation.com

says most airlines have standard fees and procedures, although both can vary between carriers. Check with your airline to fi nd out if your pet will travel as cargo, which means they may be checked in for a baggage fee. Since many air carriers limit the total number of animals allowed within the cabin on each fl ight, it’s important to make your reserva-tion as early as possible and confi rm it at least one or two days before departure.

Farris suggests preparing your pet to travel by purchasing their crate well in ad-vance and getting them used to it. “It’s going to be their home while fl ying, so if they’re used to being in that space, they will have less anxiety and a much better time during the fl ight,” she says. Make sure, too, you have updated health or vaccination records and proper identifi cation tags for both your pet and their carrier.

Flying: easing the stress

Traveling with your pet during the holidays can be stressful but you can reduce anxiety with proper planning and preparation. Th e fi rst thing to fi gure out is if Fido or Fluff y are comfortable riding in the car. Th e last thing you want is a carsick pet on a long trip. If your pet isn’t used to the car, increase their comfort by taking them for short rides. Your pet will also learn that riding in the car doesn’t neces-sarily mean a trip to the vet or some other unpleas-ant destination. Staying with family or friends? Ask in advance if your pet is welcome. Th e same applies to hotels and motels as well as parks and campgrounds. Rachel Farris with Petrelocation.com says, even for pet-friendly hotels, it’s best “to fi nd out exactly what that means and if it will suit your pet’s needs.” Make sure your pet has an identifi cation tag and, if possible, a microchip. Also, bring your pet’s immunization records if crossing state lines or international borders, and keep a photograph of your pet with you in case your pet gets lost. Finally, taking along the necessary grooming supplies and your pet’s favorite food and toys will make them feel more at home in a strange location. Both cats and dogs should always be confi ned inside their carrier and should never be left alone in the car. For a long trip, frequent rest stops and potty breaks will help your pet stretch their legs and take care of business in an approved location, not in your vehicle!

Driving: fi nd a comfort level

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Learn how to ease the stress of travel with your pet


Line the bottom of your pet’s kennel with

3-4 absorbant pee pads. This helps make clean-up quick

and easy.

TravelTh e holidays are here and you’ve decided

Fido or Fluff y is staying behind. So, what should you do for your pet? “Many pet owners worry about separa-tion anxiety but even if your pet travels with you, you’ll probably have to leave her in a strange hotel room. Th is will make your pet more anxious,” says Dr. Nancy Bradley from the Arizona Humane Society in Phoenix, AZ. Intead, Bradley recommends putting your pet’s interests fi rst. “A better choice may be to fi nd a pet-sitter and leave your pet in the safe comfort of your home.” A pet-sitter is also a great option if your pet is elderly or timid around others and needs familiar surroundings.

Sifting out a great sitter Bradley says there are advantages to hiring a sitter, such as keeping your pet in their familiar environment with the same diet, routine and attention.When interviewing a potential sitter for Fido or Fluff y, right out a list of questions, such as: • What training have you received?• What happens if you experience car trouble or become ill? Do you have backup?• Will you provide a written contract spelling out services and fees?• If you provide live-in services, how many hours a day will you be in the home?• Will you provide the phone numbers of other clients as references?

If you hire someone to care for your pet in your absence, make sure to leave them your contact information along with the name and phone number of your pet’s vet-erinarian and any instructions about your pet’s special medical needs or diet. It’s also a good idea to have your pet microchipped before you leave them with a new person or at an unfamiliar place.If choosing a kennel, get references and personally inspect the facility. “A good sitter leaves you one less thing to worry about because you know that your pet is being cared for by a professional,” Bradley says.

Dave Ficere is a staff writer for Pet Genius.

Home while away


January comes with goals such as weight loss, clean out the garage, and read a book. But have you ever thought about New Year’s resolutions for your pet? Practices that keep pets happy and healthy oft en get pushed aside.

The annual checkup Waiting until your pet is really sick to take him to the veterinarian oft en results in more serious illness, complications, and more expensive treatments. Besides regular preventive care, another thing to consider is a pet insurance policy. Th ough most wouldn’t imagine going without human health insurance, most pet’s aren’t given the same consideration. Pet insurance policies provide a fi nancial cushion from a pet health catastrophe.

Dental care Veterinarian Elizabeth Baird, owner of Country Oaks Ani-mal Hospital in Palm Harbor, FL, says “periodontal disease can lead to kidney failure, heart disease, liver infection and other problems. Th e more bacteria present deep in the peri-odontal pockets, the higher the risk.”

Evaluate your pet’s diet Choose a diet that is suited to your pet’s life-stage, size and takes into consideration any special health conditions. High quality nutrition gives a pet a better chance at a high quality life. Ask your veterinarian for insight and recommendations about your pet’s diet.

Groom your pet A stinky, unkempt pet is unpleasant. Scheduled grooming, the occa-sional bath, help ensure you, your pet and your houseguests, enjoy being around your pet. Plus, groomers and their expert eyes, can oft en detect health conditions that appear on a pet’s skin and coat.

Reestablish your routine Is your pet running a bit amuck? Evaluate his behavior. Work to rees-tablish your house rules and make sure you stick to them.

Clean out pet clutter Discard any toys your pet has outgrown or lost interest in. Th row out any toys that are damaged. Old toys could potentially harbor germs or break apart and create a potential hazard if ingested.

Caring for your four-legged companion helps keep them healthy and happy…and it oft en means you are doing a better job of caring for yourself, as well.

Linda Gilden is a staff writer for Pet Genius.

a new start!Resolutions aren’t just for humans.

A new year,


goals This coming year enrich the life

you share with your pet. Here are a few ideas to get you started:

Learn more about your pet. Discover a trait you

never knew about your pet’s breed; borrow books from the library about the breed of your pet. Understanding more about your pet will enhance your relationship and help you be a better pet parent.

Assess your pet proofi ng. Make sure you’ve put away everything that could be harmful like poisons and sharp items. Hide things your pet can destroy. Remove tempta-tions from around the home, especially if your pet stays home alone.

Exercise more. Pick an activity that is enjoyable for both of you. Dogs love to walk around the park, run on the beach, and play Frisbee. Cats love to chase a ball of string around the den. Remember, a bored pet is more likely to have behavioral problems.

GainfulEnrich the life you share with your pet.

a new start!

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Pet-proof your home with the help of Pet Poison Helpline at

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at the bottom of greeting

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of pet owners said they plan on purchasing a gift for their pet during the holidays.

Pet owners spent just over

in 2011 on food, supplies,

veterinary care, grooming, boarding,

and pet sitting.

$50 billionis the average amount pet owners will spend on gifts for their pets.

93%

is the pet owners will spend on gifts

$$$ 464646

68% will receive a new toy

45% can expect an edible treat

8% will get a new bed

6% some new duds to wear

3% a new leash, collar or harness

3% new grooming products

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Look for the Spring Edition of Pet Genius Wellness Magazine and learn more about how to keep your four-legged friend happy and healthy.

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