winnipeg film festival case study

8/12/2019 Winnipeg Film Festival Case Study

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2Index

Research ................................... 3-8

Word List ..................................... . 9

Logo ....................................... ..... 10

Personas ......................................11

Poster ..................................... 12-15Final Poster .......................... 16-17

Ticket ...................................... ..... 18

Badge ..................................... ..... 19

Mailer ..........................................20

Mobile App ......................... 21-25

Thank you .................................. 26


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2Info graphic

Info graphic reflects research.

My ApproachIm a strong believer in mastering

the foundations to build strong

design from the ground up. I will

use basic shapes and colors with

advanced techniques to create

tasteful design.

I will create design that is simple

yet elegant, and pays respect to

the venue it represents. I will mix

modern looks with classic design

concepts.


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3Linear Research

Top Left: Northern lights film

festival concept 1.

Bottom Right: Northern lights

film festival concept 2.


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5Linear Research

Top Left: Emotional rescue

film festival.

Bottom Right: Shoot me film

festival.


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6Linear Research

Top: Ann Arbor film festival.

Bottom: New York in motion

film festival and the Tribeca

film festival.


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7Linear Research

Top: Tacoma film festival.

Bottom New York architectureand design film festival.


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8Word List

Captivating

Modern

Cutting edge

Emotional

Exciting

Sexy

Classy

ContemporaryTheatre

Film crew

International

Awards

Classic

Exciting

Ratings

Anxious

Best in class

EliteFun

Amazing

Special

Final three words are:

Modern

Classy

Exciting

Target AudienceMy target audience will be the general public, and the best way to advertise is street merchandise.

Hats and tee-shirts, street posters, pamphlet hand outs, buttons, and business cards.

Hiring a small team to create a scene in a populated market area, such as a screen casting is a great

way to create a buzz and get the word out.

The people who would attend the festival would be students, movie buffs, reviewers, small

magazines, newspapers and independent free lancers, sponsors, and investors.

design gets people interested and constantly

wanting to be a part of any design.

Ill use basic shapes to generate interest and

connect audiences instantly with the design.

Bringing these two elements together, and

create a great harmony that ties it all together.


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11Digital Logo Design

The digital design of the logo

was a blend of high contrasting

shapes combined together

to make a unique element. Aclean modern serif font was

chosen due to its reduced look

and simply touch.

The logo was design using the

two shapes, and having one cut

out a section of the other one.

The idea behind the logo was

simplicity and sophistication.

The contrast portraits thesophistication and brand-ability

the logo needs to carry itself,

While the shapes interacting

allowed this logo to be simple

and powerful because of its

recognition. De-constructing

one recognizable object into an

abstract design gave this logo a

unique and strong presence.


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2Personas

Film Crew: Jeffery Laredo,Melissa Harther, Heather Algsh,Rick Perkins, and Fred Goy are:

(Te Winnipeg Wonders)

Name: Teah Ewharekuko

Age: 21

Occupation: Hair Stylist

Interests: Avid movie watcher,

horse rider and trainer, social

media consultant, and blogger.

Story: Teah blogs daily to her large

following of 8,000 people. She is awell known hair stylist, and deals

with people in a social manner

daily through the internet, and

her occupation. People often ask

her what festivities to attend on a

weekly basis.

Featured films at the festival.

Name: Tiago Lars

Age: 38

Occupation: News ColumnistInterests: His two dogs,

independent news analogy,

community planning, movies,

and investments.

Story: Tiago writes weekly

articles in local newspapers

about festivities around his city.

He is an aspiring film writer, and

loves to do movie reviews for

online websites.


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11Poster Concept 1.2

The success of the final concept

lead the design to have some

special effects added, in thisrender a film grain was added

to emphasize independent

movie making.


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This version of the concept

uses shapes to create points of

interest for the viewer to focus

on, the line work directs theeye towards key points and

emphasizes the information.


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The same grain filter was

applied to the alternate cover

art to try and achieve a vintage

film feel. This alternate versionshows strength in flow and

line works.


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A minimalistic concept was

produced to try and simplify

the design idea and emphasizethe concept. This ended up

showing promise with the

predominant shapes at the

bottom of the page.


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11Poster Final

The design of the poster art

had to have a mysterious and

modern film feel. I blendedthe look of an independent

film with a staged scene that

showcases film and acting. I

added the digital components

of the logo and clean font to tell

the complete story. In this final

version a theatre curtain was

placed at a low opacity in the

white space on the left side of

the panel. This concept showedthe strongest concept while

staying true to the message.


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11Poster Final

Poster art displayed on a local

bus shack.


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20Ticket Design

The ticket design is to pay

tribute to film; the logo is

shaped like a f`aux film reel,

the text is faded to look likeits being shown by a film

projector, and the watermark

is indicative of record buttons.


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20Badge Design

The badge design is to pay

tribute to film; the logo is

shaped like a f`aux film reel,

the text is faded to look like

its being shown by a film

projector, and the watermark

is indicative of record buttons.


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22Mailer

The mailer mimics the shape of

classic film strips. It uses red as

its primary color to pay tributeto original film circles shown at

the beginning of movies.


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21Mobile App

The mobile app will allow

users to access ticket buying,

information about the event,

trailers, and dates with timesthey can attend.


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21App Trailer Screen

Additional movie trailers

can be watched on the

mobile app.


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21App Calendar Screen

Dates and location can be

found on here.


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21App Ticket Screen

Tickets can be purchased at

the ticket screen.


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23Credits

A special Thank you toanyone who took the time to

look through the Winnipeg

film festival visual campaign.

Created by ............................................................................... Sean Wilson

Designs by .............................................................................. Sean Wilson

Content provided by ............................................................ Sean Wilson

Contact Email .......................................... [email protected]

Contact Phone Number .................................................. (204) 510-2596

Website ......................................................................www.swvisuals.com

The End.

winnipeg film festival case study

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