winning with the new business ecosystems
TRANSCRIPT
1 | © 2013 The Tapscott Group. All Rights Reserved.
Winning With the New Business Ecosystems
Don Tapscott www.dontapscott.com
416 863 8801 @dtapscott
2 | © 2013 The Tapscott Group. All Rights Reserved.
The Economics of Collaboration: New Competitive Space
3 | © 2013 The Tapscott Group. All Rights Reserved.
OLD
Chain
Serial
Batch
Static
Breakable
NEW
Network
Simultaneous
Real Time
Dynamic
Resilient
From Supply Chains to Business Ecosystems
4 | © 2013 The Tapscott Group. All Rights Reserved.
Five Functions of the New Business Ecosystems
1.
Collaborative
Innovation
2.
Social Procurement
& Price Discovery
3.
Collaborative
Production
4.
Social Analytics &
Intelligence
5.
Collaborative
Marketing
5 | © 2013 The Tapscott Group. All Rights Reserved.
Five Functions of the New Business Ecosystems
1.
Collaborative
Innovation
2.
Social Procurement
& Price Discovery
3.
Collaborative
Production
4.
Social Analytics &
Intelligence
5.
Collaborative
Marketing
6 | © 2013 The Tapscott Group. All Rights Reserved.
A 50-year-old mining
company creates an
Ideagora (open market for
uniquely qualified minds) to
explore the extent of a rich
new find.
6 | © 2013 The Tapscott Group. All Rights Reserved.
7 | © 2013 The Tapscott Group. All Rights Reserved.
Creating an eBay for Innovation
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chaordix.com
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quora.com
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crowdspring.com
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topcoder.com
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github.com
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inno-360.com
14 | © 2013 The Tapscott Group. All Rights Reserved.
Five Functions of the New Business Ecosystems
1.
Collaborative
Innovation
2.
Social Procurement
& Price Discovery
3.
Collaborative
Production
4.
Social Analytics &
Intelligence
5.
Collaborative
Marketing
15 | © 2013 The Tapscott Group. All Rights Reserved.
plaidonline.com
16 | © 2013 The Tapscott Group. All Rights Reserved.
koozoo.com
17 | © 2013 The Tapscott Group. All Rights Reserved.
caesars.com
Price Discovery
18 | © 2013 The Tapscott Group. All Rights Reserved.
Five Functions of the New Business Ecosystems
1.
Collaborative
Innovation
2.
Social Procurement
& Price Discovery
3.
Collaborative
Production
4.
Social Analytics &
Intelligence
5.
Collaborative
Marketing
19 | © 2013 The Tapscott Group. All Rights Reserved. 19 | © 2012 The Tapscott Group. All Rights Reserved.
The Chinese Motorcycle Industry
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local-motors.com
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The Peer Produced Airplane
22 | © 2013 The Tapscott Group. All Rights Reserved. 22 | © 2013 The Tapscott Group. All Rights Reserved.
Peer Production
23 | © 2013 The Tapscott Group. All Rights Reserved.
Five Functions of the New Business Ecosystems
1.
Collaborative
Innovation
2.
Social Procurement
& Price Discovery
3.
Collaborative
Production
4.
Social Analytics &
Intelligence
5.
Collaborative
Marketing
24 | © 2013 The Tapscott Group. All Rights Reserved.
Five Characteristics of the New Analytics
1. Data is collected socially.
2. Data is analyzed socially.
3. Data and tools become mobile.
4. Data is more visual.
5. Data is more current and actionable.
25 | © 2013 The Tapscott Group. All Rights Reserved.
Analytics Can Improve Performance Across the Social Enterprise
Marketing
Customer Service
Manufacturing Research &
Development
Human Resources
Asset Management
Procurement Finance
Logistics
Sales
Operations
26 | © 2013 The Tapscott Group. All Rights Reserved.
Social Analytics & Intelligence
insert SAP example
27 | © 2013 The Tapscott Group. All Rights Reserved.
Social Analytics & Intelligence
1. Improved strategic planning of
organizational purchases
2. Improved bulk pricing of purchases from
disparate departments
3. Reduction of redundant purchases
through real-time inventory analysis
4. Optimization of internally and externally-
sourced products mix
5. Real-time monitoring of financial
information
28 | © 2013 The Tapscott Group. All Rights Reserved.
Five Functions of the New Business Ecosystems
1.
Collaborative
Innovation
2.
Social Procurement
& Price Discovery
3.
Collaborative
Production
4.
Social Analytics &
Intelligence
5.
Collaborative
Marketing
29 | © 2013 The Tapscott Group. All Rights Reserved.
shop.ca
Collaborative Marketing:
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aws.amazon.com/
Collaborative Marketing:
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Collaborative Marketing:
32 | © 2013 The Tapscott Group. All Rights Reserved.
Collaborative Marketing:
33 | © 2013 The Tapscott Group. All Rights Reserved.
Collaborative Marketing:
34 | © 2013 The Tapscott Group. All Rights Reserved.
Collaborative Marketing:
35 | © 2013 The Tapscott Group. All Rights Reserved.
Collaborative Marketing:
36 | © 2013 The Tapscott Group. All Rights Reserved.
37 | © 2013 The Tapscott Group. All Rights Reserved. 37 | © 2012 The Tapscott Group. All Rights Reserved.
crashthesuperbowl.com 37 | © 2013 The Tapscott Group. All Rights Reserved.
Collaborative Marketing: Doritos Crash The Superbowl Contest
38 | © 2013 The Tapscott Group. All Rights Reserved.
Five Functions of the New Business Ecosystems
1.
Collaborative
Innovation
2.
Social Procurement
& Price Discovery
3.
Collaborative
Production
4.
Social Analytics &
Intelligence
5.
Collaborative
Marketing
39 | © 2013 The Tapscott Group. All Rights Reserved.
Paradigm shifts involve dislocation, conflict, confusion,
uncertainty. New paradigms are nearly always received with
coolness, even mockery or hostility. Those with vested
interests fight the change. The shift demands such a different
view of things that established leaders are often last to
be won over, if at all.
40 | © 2013 The Tapscott Group. All Rights Reserved.
41 | © 2013 The Tapscott Group. All Rights Reserved.
Don Tapscott
www.dontapscott.com
twitter: @dtapscott
(416) 863-8801