winning webinar strategies

22
How does your webinar program stack up? Find out what webinar best practices your peers are following – and learn strategies to get ahead of them.

Upload: g3-communications

Post on 03-Sep-2014

1.102 views

Category:

Business


0 download

DESCRIPTION

Key takeaways you'll gain from this webinar: * Successful promotion strategies - including incentives * Optimal webinar formats and lengths * Speakers and topics that draw the strongest response * Key metrics for gauging business impact * Social media integration strategies

TRANSCRIPT

Page 1: Winning Webinar Strategies

How does your webinar program stack up?

Find out what webinar best practices your peers are following – and learn strategies to get ahead of them.

Page 2: Winning Webinar Strategies

Panelists

Jessica EastmanProduct MarketingCitrix Online

Andrew GaffneyEditorDemandGen Report

Page 3: Winning Webinar Strategies

Setting The Stage

Flickr: alinasofia

Page 4: Winning Webinar Strategies

Webinars: Emerge As The Go-To Engagement Platform

95% 83%have increased frequency of

webinars in past yearof companies now hosting

webinars

Page 5: Winning Webinar Strategies

74% planning to increase again in 2011

More than 1/3 have increased frequency by

20% or more

HOW DO YOU STAND OUT FROM THE CROWD?

Flickr: mcgarry

Page 6: Winning Webinar Strategies

“I believe the most important need is for

businesses to improve the quality of the presentations they are delivering …If the

content being presented is not seen as valuable, no amount of technology will save

the business.”

--Ken Molay, Founder & President, Webinar Success

Page 7: Winning Webinar Strategies

HOW DO YOU STAND OUT FROM THE CROWD?

37% 29%Industry Analysts perceived as

most valuable speakers Case study examples

Other options cited by survey respondents included: Authors ,

Industry Peers, Bloggers, Consultant

Page 8: Winning Webinar Strategies

– 60 minutes remains the most popular webinar (73.9%) of respondents citing that length as the most effective.

– Shorter time frames emerging: More than 20% prefer the 30-minute webinar

Format / Length

Flickr: slack12

Page 9: Winning Webinar Strategies

HOW DO YOU STAND OUT FROM THE CROWD?

Page 10: Winning Webinar Strategies

– Free Research Report is the number-one most important attendee incentive (44%)

– Free white papers and books (often authored by one of the presenters) also fared well in the rankings.

PROMOTION STRATEGIES

Page 11: Winning Webinar Strategies

PROMOTION STRATEGIES

FREE PRIZES

Page 12: Winning Webinar Strategies

Gauging Engagement

Audience Attentiveness Meter

Hand Raising for AttendeesPolling

Post-Session Surveys

54%

58%

48%

Page 13: Winning Webinar Strategies

Continuing The Conversation

71% 48%Sending out Automatic

Follow-Up Emails

Post-Session Surveys

??Adding On-

Demand Option via

Archive/Recording

Page 14: Winning Webinar Strategies

SOCIAL INTEGRATION

88% 30%reporting plans to increase

social media interaction in 2011 plan to increase their social

media participation by 11-20%

Page 15: Winning Webinar Strategies

SOCIAL INTEGRATION

59%

58%

38%

51%

Company Blog

Page 16: Winning Webinar Strategies

HOW DO YOU DEFINE

SUCCESS

Page 17: Winning Webinar Strategies

SUCCESS = DRIVING DEMAND

85%Primary role is for marketing

and lead generation

Page 18: Winning Webinar Strategies

• Number of New Leads Obtained (44.1%) as the most important measure of success,

• Quality of Attendees (reaching the target audience) came in second at 32.5%.

SUCCESS = DRIVING DEMAND

Page 19: Winning Webinar Strategies

Number of Attendees3.69

METRICS FOR SUCCESS

Number of Registrants4.72

Ratio of Registrants to Attendees5.08

Number of Registrants to View Recorded Webinar5.21

Number of Minutes Attendees Stay Online5.27

Conversation Created in the Q&A Chat5.39

Page 20: Winning Webinar Strategies

• Recording the webinar is most critical (83.1%)

• Chat (46.5%)–Post-Session Surveys –Polling

Use Chat for Surveys

Create an Interactive Environment

Poll Attendees during a Presentation

Continue the Conversation

CONTINUING THE CONVERSATION

Page 21: Winning Webinar Strategies

Don’t View Your Webinars as Singular Events

Provide Valuable/Relevant Content

Leverage All Channels for Promotion

View Webinars as Part of a Conversation

Use Social Media to Collaborate Before, During & After

Key Takeaways For Winning Webinars

Page 22: Winning Webinar Strategies

Thank Youfor attending today's webinar.