Winning the Talent War

(in an integrated marketing world)

2

What Fundraisers looked like 20 years ago

3

What Fundraisers looked like 20 years ago

4

What Fundraisers looked like 10 years ago

5

What does the modern Scottish Fundraiser look like

• 21% are solo fundraisers

• 78% are female

• 48% of them have been in post over 3 years

• 21% come from Sales and Marketing

• 74% have a degree

• 2/3rds are members of the IoF

• 23% are considering changing job this year

6

What does the modern Scottish Fundraiser do

Title % of survey respondents

Trusts and Foundations 48.2%

General (all types) 48.0%

Corporate Fundraiser 43.9%

Events 40.5%

Community Fundraiser 37.9%

Volunteers/Friends 29.3%

Major Gift 27.5%

Donor/Alumni Development 24.3%

Schools/Education 20.6%

New Media/Online 17.2%

Statutory 15.5%

Shops/ trading 5.1%

7

What does the modern Scottish Fundraiser get paid

Occupation 2011

Major Gift Fundraiser £32,411

Trust Fundraiser £28,529

Statutory Fundraiser £28,500

General Fundraiser £28,125

Corporate Fundraiser £28,017

Community Fundraiser £27,934

Volunteer Development Officer £27,500

Schools/Education Fundraiser £26,944

Donor Development/Alumni Fundraiser £26,667

Events Fundraiser £26,500

New Media/Online Fundraiser £25,833

So what kind of fundraiser do we need in the integrated channel world?

• Broad communication skills – chameleon?

• Familiar with mass communication

• Future proof

• Activist/campaigner

• Social media savvy (in all its diversity)

• Completer/Finisher

Where do you find them?

• Give youth a chance

• Look for transferrable skills

• Assess competencies

• Cast a wide net

• Set the salary based on the marketplace

• Organisational fit

• Keep the ones that you have