(Replace with full screen background image)

Winning the Mobile User in 2015A 9-Step Guide

(Adweek)

(Facebook)

Today...

In 2015...

(Forbes)

(Kelsey Group)

(Business Insider)

In 2015...

(Fortune)

(Business News Daily)

1. Start planning now!Start early and make a plan based on insights, priorities, research

and facts. This will take a bit longer but the reward for your business

will be much higher in the end.

2. Gather research and dataReview how you are performing versus competitors, adjacent

industries and top performers

Analyse your users’ behaviour based on stats and reports you have

access to

Ask users what they need and want

Perform a user touch point analysis

Evaluate what you’ve done to date and what you could have done better

3. Make a wish listMake a list of all the things you would like to do if there were

no limitations.

Create new Mobile Web and App Services

Make enhancements to existing services

Mobile Use Cases based on the User Touch point Analysis

Invite your partners/suppliers to present ideas

Align with other plans (Marketing, Product Development, etc.)

Innovation projects

4. PrioritisePrioritise the wish list based on the most important factors.

Opportunity size

Complexity

Cost (high level estimate)

User demand

Rate each one from e.g. 1-5 for a balanced score.

5. Test high scoring conceptsDo a write-up with a sketch or mock-up and test it with the target user

base and stakeholders. Use whatever existing user panel testing tools

you have or simply do a survey through e.g. Survey monkey. Test a

few random use cases as well from the complete list as benchmarks.

Refine and improve the winning concepts and retest if you’re unsure.

6. Build the marketing roadmapBuild your roadmap for 2015 with the concepts/achievements based

on the prioritisation and user testing exercise and available budget.

Try to split all projects in deliverables of 4 months or less rather than

longer projects.

Include a plan for ongoing maintenance updates based on user

feedback, insights, OS and device updates and unforeseen issues.

7. Set KPIs/objectivesSet SMART goals and KPIs for the plan including

user engagement and transactions/sales.

8. Execute the planThe plan is only the beginning. Once you have an agreed plan:

Brief your suppliers, partners, IT and marketing teams for Q1

and Q2

Include prototype testing and user testing in the time plans

9. Marketing extras (optional)To make sure your audience and media knows about your product,

you should focus on promoting it with your users and creating a

healthy amount of buzz through the use of:

Promotion/advertising activities

Affiliation strategies

Paid, Owned and Earned media

Want help?We are happy to set up a workshop to create the mobile strategy

that will help you win the user in 2015.

Get in touch with a member of our team at info@goldengekko.com.

web www.goldengekko.comemail info@goldengekko.com

Fighting for a world full of mobile solutions since 2005