Winning the experience challenge Leveraging the capabilities of Adobe Experience Platform to elevate the human experienceToday, consumers expect that every brand or business will deliver highly personalized experiences at the right moment, in the right channel, with the right message. The expectations have never been higher. It is in these moments that brands have the opportunity to connect with their customers in a more meaningful way, but it takes more than just the latest and greatest in technology. Creating more meaningful—and more valuable—relationships with consumers requires deep insight into human behaviors, needs, and motivations to shape experiences and offerings that reflect their individuality.

Holistic data. Human experience.Data accessibility and insight is key to a business’s ability to treat their customers as an audience of one, and a customer data platform (CDP) is a step in the right direction. A CDP can confirm that rich transactional, interactional, psychographic, and behavioral data is unified into a single holistic customer view. However, to truly realize desired business outcomes, you have to go beyond simply unifying the data to build a breadth of capabilities including reporting, segmentation, artificial intelligence (AI) and machine learning (ML) decisioning, journey orchestration, and more.

At Deloitte Digital, we work to understand your unique use cases, focused on delivering tangible business results that can be enabled and measured by a customer experience management platform.

AEP further enables the Adobe Experience Cloud to engage with customers on their terms

The power of Adobe Experience PlatformAdobe Experience Platform (AEP) is an open and extensible platform that encompasses data governance capabilities, real-time CDP service, and new ways to help personalize and deliver impactful experiences through customer journey orchestration and analytics driven by machine learning algorithms.

Real-time customer profiles built for personalized targeting—at scale

Using AI/ML to automate and personalize multiple cross-channel customer touchpoints

K E Y F E A T U R E S A N D B E N E F I T S :

Decreased time to market for experiences leveraging customer data

Advanced customer insights and analytics that give business intelligence and data science teams a toolkit to stitch and analyze cross-channel data

Enables brands to realize this connected human experience vision in order to create, deliver, and operate Adobe solutions

Adobe Experience Cloud

Analytics Cloud Marketing Cloud Commerce Cloud Advertising Cloud

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Adobe Experience Platform enabled by Deloitte

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The Deloitte differenceAt Deloitte Digital, we help clients see what’s possible, identify what’s valuable, and deliver it in a way no other professional services or creative agency can. And together with Adobe, one of the most recognized names in marketing technology, we’re collaborating to deliver dynamic solutions that help you drive connection, loyalty, and growth with each interaction. Named 2019 Adobe Digital Experience Partner of the Year, Deloitte Digital combines our demonstrated framework, a growing set of accelerators, and advanced services to help you realize value from AEP faster.

D A T A D E C I S I O N I N G D E L I V E R Y

Offline data onboarding via CDP micro-services or AEP directly

Pre-configured sector data model, matching/pinning logic

Perform ongoing ingestion, hygiene, data integration, etc. as well as feed management

Maintain outbound feeds and connectors

Implement AI/ML models and BI/analytics dashboards

Targeting and decisioning engine, pre-configured analytics models to compute key customer metrics which can then be actioned upon via Adobe’s engagement solutions

Make updates and add new models on an ongoing basis

Create journeys and integrate with MarTech and CX ecosystem

Pre-built APIs to interaction channels

Audience ad targeting

Content creation and campaign execution services to help you hit the ground running once the implementation is complete

The future belongs to brands who can deliver intelligent, context-aware, real-time, data-driven human experiences to connect customers with what matters most, at the right moment, on the right channel. Let us help you get there.

Ryan AldermanPrincipalDeloitte Consulting LLPryalderman@deloitte.com

John HealyManaging DirectorDeloitte Consulting LLPjohealy@deloitte.com

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