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Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
WINNING IN THE DIGITAL ECONOMYPaal Fure
Dentsu Aegis Network Nordic
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
#1 marketing business partner
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
If you’re not a
startup, you’re a
turnaround
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
THE HAVES
the have-nots
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
overestimate
underestimate
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
SOCIOLOGICAL ACCELERATION DRIVES INNOVATION AND GENERATES CULTURAL TURBULENCE
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
TECHNOLOGICAL CONVERGENCE IS
CHALLENGING EVERY INDUSTRY AND
INCREASING COMPETITION
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
MORE
For less
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
SOLUTIONS
Products
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
BETTER
Faster
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
PERSONAL
Private
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
MORE GOODLess evil
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
WINNING WITH DATA
DMP
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
UNDERSTAND AND COMPETEON CONSUMERJOURNEYS
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
DATA, ANALYTICS, INTELLIGENCE AND INSIGHTS
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
Evaluate
Consider Buy
ExperienceAdvocate
Bond
THE CLASSICJOURNEY
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
THECUSTOMERJOURNEY
IN APP
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
IN COMMUNITIES
THECUSTOMERJOURNEY
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
IN DMPS
THECUSTOMERJOURNEY
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
IN WALLED
GARDENS
THE CUSTOMERJOURNEY
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
IN
COMMERCE
THECUSTOMERJOURNEY
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
IN OOO
THECUSTOMERJOURNEY
• Connected Commerce
• SEO
• Social
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
IN VR
THECUSTOMERJOURNEY
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
IN
TRANSACTIONS
THECUSTOMERJOURNEY
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
BY SENSORS
THECUSTOMERJOURNEY
• Client Service
• Reward Program
• CRM
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
IN VOICE
THECUSTOMERJOURNEY
• Social
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
IN
MESSAGING
THECUSTOMERJOURNEY
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
DATA PARTNERSHIPS AND INTELLIGENT CONNECTIONS
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
THE FUTURE BELONGS TO THE FAST
Copenhagen , January 2017
ConfidentialCEO Summit, Nordics, Central & Eastern Europe
WINNING IN THE DIGITAL ECONOMYPaal Fure
Dentsu Aegis Network Nordic